Marktanalyse - Online Strategies of Banking and Insurance Companies in India: Market Profile

Synopsis
The report provides market analysis, information and insights, including:
• In-depth analysis of the online strategies adopted by banking and insurance companies in India
• How companies in India are adopting social media as a part of their marketing tools
• Key trends and drivers supporting the growth of online banking and insurance strategies
• Challenges faced by companies in leveraging online banking and insurance platforms
• Regulations affecting the growth of online banking and insurance in India
• Company-wise analysis of marketing strategies

Summary
Internet banking has become an integral part of the Indian banking industry, although online insurance sales only started in the country in the late 2000s. Most Indian banks have developed mobile applications as a strategy to attract young customers. The banks in India are expected to extend the scope of the mobile banking channel to offer a broader array of products and services over the forecast period. Indian banks also use social media sites to provide basic information and market their products and new offers. It is expected that banks will incorporate consumer grievance redressal mechanisms into social media networks over the forecast period.

Scope
• This report provides an extensive analysis of the online strategies used by banking and insurance companies
• This report provides an extensive analysis of online marketing strategies used by banking and insurance companies in India
• The report provides a detailed understanding of how online platforms are being used by banking and insurance industries to identify new markets, launch products, gather customer feedback and monitor brand performance
• The report also provides insights into evolving social media market sizes
• It also provides insights into future online marketing strategies adopted by players in each industry to strengthen market position

Reasons To Buy
• Gain in-depth insight into the online banking and insurance strategies used in India
• Understand the various market dynamics within India by industry and use that knowledge to capitalize on the potential of these high-growth markets
• Take informed decisions and formulate effective technical and marketing strategies based on the report’s detailed market insights on online strategies, including social media marketing
• Understand the growth strategies adopted by key companies

Key Highlights
NA

Table of Contents

1 Executive Summary

2 BRIC Countries Comparison

2.1 Banking and Insurance Industries' Attractiveness

2.2 Online Marketing Environment

2.3 Macroeconomic Drivers

3 Online Strategies of the Banking and Insurance Industries in India

3.1 Market Environment

3.1.1 Macroeconomic fundamentals

3.1.2 Market size and growth potential - Indian banking industry

3.1.3 Market size and growth potential - Indian insurance industry

3.2 Evolution of Distribution Strategy

3.2.1 Evolution of distribution strategy for the banking industry

3.2.2 Evolution of distribution strategy for the insurance industry

3.3 Online Marketing Strategies of Banking and Insurance Industries in India

3.3.1 Internet marketing

3.3.2 Mobile application based marketing

3.3.3 Third-party online marketing

3.3.4 Social media marketing

3.4 Competitive Benchmarking

3.5 Key Trends, Growth Drivers and Challenges for Online Banking and Insurance Strategies

3.5.1 Trends

3.5.2 Growth drivers

3.5.3 Challenges

3.6 Regulatory Framework

4 Appendix

4.1 About BRICdata

4.1.1 Areas of expertise

4.2 Methodology

4.3 Disclaimer





List of Tables

Table 1: BRIC Countries' Banking Industry Scenario, 2007-2016

Table 2: BRIC Countries' Insurance Industry Scenario, 2007-2016

Table 3: Market Environment for Online Marketing of Banking and Insurance in BRIC Countries

Table 4: BRIC Countries' Current Macroeconomic Scenario, 2011

Table 5: Comparison of Macroeconomic Prospects of the BRIC Countries, 2012-2016

Table 6: Indian Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011

Table 7: Indian Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016

Table 8: Indian Insurance Industry by Insurance Segment (US$ Billion), 2007-2016

Table 9: Online Distribution Strategies in the Indian Banking and Insurance Industries

Table 10: India Online Banking - Service Comparison

Table 11: India Online Insurance - Service Comparison





List of Figures

Figure 1: BRIC Countries' Banking Industry Scenario, 2007-2016

Figure 2: BRIC Countries' Insurance Industry Scenario, 2007-2016

Figure 3: Indian GDP at Constant Prices (US$ Billion), 2007-2016

Figure 4: Indian Annual Per Capita Disposable Income (US$), 2007-2016

Figure 5: Indian Population Distribution by Age Group (%), 2007-2016

Figure 6: Indian Urban and Rural Population (%), 2007-2016

Figure 7: Indian Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011

Figure 8: Indian Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016

Figure 9: Indian Insurance Industry Dynamics by Insurance Segment (US$ Billion), 2007-2016

Figure 10: Evolution of Indian Banking Distribution Channels

Figure 11: Evolution of Indian Insurance Distribution Channels

Figure 12: ICICI Bank - Online Banking Interface

Figure 13: Citibank - Online Banking Interface

Figure 14: Life Insurance Company of India - Online Banking Interface

Figure 15: ICICI Prudential - iCare Plan Interface

Figure 16: Bajaj Allianz - Online Insurance Interface

Figure 17: Policy bazaar - Online Web Aggregator Interface

Figure 18: Snapshot of Medimanage's Online Banking Interface

Figure 19: Social Media Strategies of Key Industries in India

Figure 20: ICICI Bank - Official Twitter Page

Figure 21: ICICI Bank - Official Facebook Page

Figure 22: HDFC Bank - Official Twitter Page

Figure 23: Indian Internet Penetration Rate (%), 2007-2016

Figure 24: India Mobile Phone Penetration Rate (%), 2007-2016

Figure 25: Indian Online Sales Distribution by Online Services (US$ Million), 2007-2016

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