Marktanalyse - Video Games in Malaysia

Video games current retail value growth in 2010 was higher than that recorded in 2009 due to rising consumer expenditure as a result of the country’s strong recovery from the recession.

Euromonitor International's Video Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Video Games in Malaysia

Euromonitor International

August 2011

List of Contents and Tables

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Video Games by Category: Value 2005-2010

Table 2 Sales of Video Games by Category: % Value Growth 2005-2010

Table 3 Video Games Software by Type: % Value Breakdown 2005-2010

Table 4 Video Games Company Shares by Value 2008-2010

Table 5 Video Games Brand Shares by Value 2008-2010

Table 6 Video Games Hardware Company Shares by Value 2008-2010

Table 7 Video Games Hardware Brand Shares by Value 2008-2010

Table 8 Video Games Software Company Shares by Value 2008-2010

Table 9 Video Games Software Brand Shares by Value 2008-2010

Table 10 Sales of Video Games by Distribution Format: % Analysis 2005-2010

Table 11 Sales of Video Games Hardware by Distribution Format: % Analysis 2005-2010

Table 12 Sales of Video Games Software by Distribution Format: % Analysis 2005-2010

Table 13 Forecast Sales of Video Games by Category: Value 2010-2015

Table 14 Forecast Sales of Video Games by Category: % Value Growth 2010-2015

Executive Summary

Licensed Toys Are Key Sales Driver in 2010

Foreign Players Dominate Local Sales

Store-based Retailing Leads Toys and Games Distribution

Stable Growth Supported by Positive Economic Outlook

Key Trends and Developments

'older' Parents Spending More on Their Children

Children Shifting To High-tech Toys With Interactive Features

Licensed Toys Continue To Drive Sales Growth

Cost Pressure Will Result in Increased Unit Prices

Video Games Growth Limited by Distribution Structure

Market Data

Table 15 Sales of Toys and Games by Category: Value 2005-2010

Table 16 Sales of Toys and Games by Category: % Value Growth 2005-2010

Table 17 Toys and Games Company Shares by Value 2008-2010

Table 18 Toys and Games Brand Shares by Value 2008-2010

Table 19 Sales of Toys and Games by Distribution Format: % Analysis 2005-2010

Table 20 Forecast Sales of Toys and Games by Category: Value 2010-2015

Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2010-2015

Source

Summary 1 Research Sources

• Corporate Strategies in Emerging Toy Markets
• Toys and Games in the United Arab Emirates
• Video Games in the United Arab Emirates
• Video Games in the United Arab Emirates
• Toys and Games in South Africa
• Video Games in South Africa
• Toys and Games in the Philippines
• Toys and Games in Turkey
• Toys and Games in Turkey
• Video Games in the Philippines
• Video Games in Turkey
• Video Games in Turkey
• Takara Tomy Co Ltd in Toys and Games (World)
• Toys and Games in Italy
• Toys and Games in Singapore
• Toys and Games in South Korea
• Toys and Games in Spain
• Toys and Games in Switzerland
• Video Games in Italy
• Video Games in Singapore