Studie - Toys and Games in Belgium

Euromonitor International's Toys and Games in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage includes: traditional toys and games and video games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the toys and games industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning

Toys and Games in Belgium

Euromonitor International

February 2010

List of Contents and Tables

Executive Summary

Toys and Games Industry Resists Economic Downturn

Video Games Outperforming Traditional Toys

Competitive Landscape Still Dominated by Few Key Players

Specialist Stores and Supermarkets Are Main Distribution Channels

Growth To Continue in Toys and Games Sector

Key Trends and Developments

Spending on Toys and Games Above European Average Despite Crisis

Ecological Traditional Toys, A Niche for Manufacturers

Toys' Safety Key Issue in Market for Toys and Games

Toys and Games Industry Shared by Few Key Players

Pre-school Toys Driving Sales

Market Data

Table 1 Sales of Toys and Games by Sector: Value 2004-2009

Table 2 Sales of Toys and Games by Sector: % Value Growth 2004-2009

Table 3 Sales of Toys and Games by Distribution Format: % Analysis 2004-2009

Table 4 Toys and Games Company Shares by Value 2004-2008

Table 5 Forecast Sales of Toys and Games by Sector: Value 2009-2014

Table 6 Forecast Sales of Toys and Games by Sector: % Value Growth 2009-2014

Definitions

Summary 1 Research Sources

Amtoys Sa/nv

Strategic Direction

Key Facts

Summary 2 Amtoys SA/NV: Key Facts

Summary 3 Amtoys SA/NV: Operational Indicators 2006-2007

Company Background

Production

Competitive Positioning

Summary 4 Amtoys SA/NV: Competitive Position 2008

Hasbro Belgium

Strategic Direction

Key Facts

Summary 5 Hasbro Belgium: Key Facts

Summary 6 Hasbro Belgium: Operational Indicators 2006-2007

Company Background

Production

Competitive Positioning

Summary 7 Hasbro Belgium: Competitive Position 2008

Lego Group

Strategic Direction

Key Facts

Summary 8 Lego Belgium: Key Facts

Summary 9 Lego Belgium: Operational Indicators 2006-2007

Company Background

Production

Competitive Positioning

Summary 10 Lego Belgium: Competitive Position 2008

Mattel Belgium

Strategic Direction

Key Facts

Summary 11 Mattel Belgium: Key Facts

Summary 12 Mattel Belgium: Operational Indicators 2006-2007

Company Background

Production

Competitive Positioning

Summary 13 Mattel Belgium: Competitive Position 2008

Webby's International

Strategic Direction

Key Facts

Summary 14 Webby's International: Key Facts

Summary 15 Webby's International: Operational Indicators 2006-2007

Company Background

Production

Competitive Positioning

Summary 16 Webby's International: Competitive Position 2008

Headlines

Trends

Competitive Landscape

Prospects

New Product Developments

Summary 17 New Product Launches 2008-2009

Sector Data

Table 7 Sales of Traditional Toys and Games by Subsector: Value 2004-2009

Table 8 Sales of Traditional Toys and Games by Subsector: % Value Growth 2004-2009

Table 9 Sales of Traditional Toys and Games by Distribution Format: % Analysis 2004-2009

Table 10 Traditional Toys and Games Company Shares by Value 2004-2008

Table 11 Forecast Sales of Traditional Toys and Games by Subsector: Value 2009-2014

Table 12 Forecast Sales of Traditional Toys and Games by Subsector: % Value Growth 2009-2014

Headlines

Trends

Competitive Landscape

Prospects

New Product Developments

Summary 18 New Product Launches 2008-2009

Sector Data

Table 13 Sales of Video Games by Subsector: Value 2004-2009

Table 14 Sales of Video Games by Subsector: % Value Growth 2004-2009

Table 15 Sales of Video Games by Distribution Format: % Analysis 2004-2009

Table 16 Video Games Company Shares by Value 2004-2008

Table 17 Forecast Sales of Video Games by Subsector: Value 2009-2014

Table 18 Forecast Sales of Video Games by Subsector: % Value Growth 2009-2014

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