Marktanalyse - Nintendo Co Ltd in Toys and Games (World)

Nintendo has a long and enviable history in video games. It has led the way in gaming consoles and has a rich heritage with the Super Mario and Zelda franchises. The company, however, lost its way in 2010/2011 with lacklustre 3DS sales and a sparse software offer for those crucial early adopters of the system. The company is focusing in 2011 on bolstering its software offering for the 3DS following a price cut. It also demonstrated a prototype of its new Wii U console due for release in 2012.

Euromonitor International’s Nintendo Co Ltd in Toys and Games (World) company profile offers detailed strategic analysis of the company’s business, examining its performance in the Toys and Games industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Nintendo Co Ltd in Toys and Games (World)

Euromonitor International

November 2011

Scope of the Report

Strategic Evaluation

Competitive Positioning

Market Assessment

Geographic and Category Opportunities

Brand Strategy

Operations

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