Marktanalyse - Global Games Software

Datamonitor's Global Games Software industry profile is an essential resource for top-level data and analysis covering the Games Software industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The games software market consists of the total revenues generated through the sale of console games and PC & Mac games. Console games includes the software that are used in the game console hardware like Nintendo Gamecube, Playstation, Xbox, Xbox 360. This also includes the software that is used in the wireless or portable handheld devices like Nintendo DS, mobile and personal digital assistants (pdas), Playstation Portable (pap) and Game Boy Advance.

This category excludes the revenue generated through the sales of game consoles and handheld devices. The PC and MAc games includes PC games and Mac games and excludes online games such as casual games, massively multi player online role play games (mmorg). The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2008 annual average exchange rates.

For the purpose of this report the global figure is deemed to comprise of the Americas, Asia-Pacific and Europe.

The Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the United States

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 3

CHAPTER 1 Market Overview 7

1.1 Market Definition 7

1.2 Research Highlights 8

1.3 Market Analysis 9

CHAPTER 2 Market Value 10

CHAPTER 3 Market Segmentation I 11

CHAPTER 4 Market Segmentation II 12

CHAPTER 5 Five Forces Analysis 13

5.1 Summary 13

5.2 Buyer Power 15

5.3 Supplier Power 16

5.4 New Entrants 18

5.5 Substitutes 19

5.6 Rivalry 20

CHAPTER 6 Leading Companies 21

6.1 Activision Blizzard, Inc 21

6.2 Electronic Arts 23

6.3 Take-Two Interactive Software, Inc. 28

6.4 Konami Corporation 30

CHAPTER 7 Market Forecasts 33

7.1 Market Value Forecast 33

CHAPTER 8 Appendix 34

8.1 Methodology 34

8.2 Industry Associations 35

8.3 Related Datamonitor Research 35



LIST OF TABLES

Table 1: Global Games Software Market Value: $ billion, 2004-2008 10

Table 2: Global Games Software Market Segmentation I: % Share, by Value, 2008 11

Table 3: Global Games Software Market Segmentation II: % Share, by Value, 2008 12

Table 4: Key Facts: Activision Blizzard, Inc 21

Table 5: Key Facts: Electronic Arts 23

Table 6: Key Financials: Electronic Arts 27

Table 7: Key Facts: Take-Two Interactive Software, Inc. 28

Table 8: Key Financials: Take-Two Interactive Software, Inc. 29

Table 9: Key Facts: Konami Corporation 30

Table 10: Key Financials: Konami Corporation 32

Table 11: Global Games Software Market Value Forecast: $ billion, 2008-2013 33

• Corporate Strategies in Emerging Toy Markets
• Toys and Games in the United Arab Emirates
• Video Games in the United Arab Emirates
• Video Games in the United Arab Emirates
• Toys and Games in South Africa
• Video Games in South Africa
• Toys and Games in the Philippines
• Toys and Games in Turkey
• Toys and Games in Turkey
• Video Games in the Philippines
• Video Games in Turkey
• Video Games in Turkey
• Takara Tomy Co Ltd in Toys and Games (World)
• Toys and Games in Italy
• Toys and Games in Singapore
• Toys and Games in South Korea
• Toys and Games in Spain
• Toys and Games in Switzerland
• Video Games in Italy
• Video Games in Singapore