Marktanalyse - Games Software in Western Europe

Datamonitor's Games Software in Western Europe industry profile is an essential resource for top-level data and analysis covering the Games Software industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The games software market consists of the total revenues generated through the sale of console games and PC and Mac games. Console games includes the software that are used in the game console hardware like Nintendo Gamecube, Playstation, Xbox, Xbox 360. This also includes the software that is used in the wireless or portable handheld devices like Nintendo DS, mobile and personal digital assistants (pdas), Playstation Portable (pap) and Game Boy Advance.

This category excludes the revenue generated through the sales of game consoles and handheld devices. The PC and MAc games includes PC games and Mac games and excludes online games such as casual games, massively multi player online role play games (mmorg). The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2008 annual average exchange rates.

For the purpose of this report Europe is divided into Eastern Europe and Western Europe.

Eastern Europe is deemed to comprise of the Czech Republic, Hungary, Poland, Romania, Russia, and the Ukraine.

Western Europe is deemed to comprise of Belgium, Denmark, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, and the United Kingdom.

The Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the United States.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 3

CHAPTER 1 Market Overview 7

1.1 Market Definition 7

1.2 Research Highlights 8

1.3 Market Analysis 9

CHAPTER 2 Market Value 10

CHAPTER 3 Market Segmentation I 11

CHAPTER 4 Market Segmentation II 12

CHAPTER 5 Five Forces Analysis 13

5.1 Summary 13

5.2 Buyer Power 15

5.3 Supplier Power 16

5.4 New Entrants 17

Substitutes 18

5.5 Rivalry 19

CHAPTER 6 Leading Companies 20

6.1 Electronic Arts 20

6.2 Activision Blizzard, Inc 25

6.3 UBI Soft Entertainment SA 27

6.4 Konami Corporation 29

CHAPTER 7 Market Forecasts 32

7.1 Market Value Forecast 32

CHAPTER 8 Macroeconomic Indicators 33

CHAPTER 9 Appendix 34

9.1 Methodology 34

9.2 Industry Associations 35

9.3 Related Datamonitor Research 35



LIST OF TABLES

Table 1: Western Europe Games Software Market Value: $ billion, 2004-2008 10

Table 2: Western Europe Games Software Market Segmentation I: % Share, by Value, 2008 11

Table 3: Western Europe Games Software Market Segmentation II: % Share, by Value, 2008 12

Table 4: Key Facts: Electronic Arts 20

Table 5: Key Financials: Electronic Arts 24

Table 6: Key Facts: Activision Blizzard, Inc 25

Table 7: Key Facts: UBI Soft Entertainment SA 27

Table 8: Key Facts: Konami Corporation 29

Table 9: Key Financials: Konami Corporation 31

Table 10: Western Europe Games Software Market Value Forecast: $ billion, 2008- 2013 32

Table 11: Western Europe Exchange Rate, 2004-2008 33

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