Marktanalyse - Games Software in North America

Datamonitor's Games Software in North America industry profile is an essential resource for top-level data and analysis covering the Games Software industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The games software market consists of the total revenues generated through the sale of console games and PC and Mac games. Console games includes the software that are used in the game console hardware like Nintendo Gamecube, Playstation, Xbox, Xbox 360. This also includes the software that is used in the wireless or portable handheld devices like Nintendo DS, mobile and personal digital assistants (pdas), Playstation Portable (pap) and Game Boy Advance. This category excludes the revenue generated through the sales of game consoles and handheld devices. The PC and MAc games includes PC games and Mac games and excludes online games such as casual games, massively multi player online role play games (mmorg). The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2008 annual average exchange rates.

For the purpose of this report South America is deemed to comprise of Argentina, Brazil, Chile, Colombia, and Venezuela.

North America comprises of Canada, Mexico, and the United States.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure is deemed to comprise of the Americas, Asia-Pacific and Europe.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 3

CHAPTER 1 Market Overview 7

1.1 Market Definition 7

1.2 Research Highlights 7

1.3 Market Analysis 8

CHAPTER 2 Market Value 9

CHAPTER 3 Market Segmentation I 10

CHAPTER 4 Market Segmentation II 11

CHAPTER 5 Five Forces Analysis 12

5.1 Summary 12

5.2 Buyer Power 14

5.3 Supplier Power 15

5.4 New Entrants 16

5.5 Substitutes 17

5.6 Rivalry 18

CHAPTER 6 Leading Companies 19

6.1 Activision Blizzard, Inc 19

6.2 Electronic Arts 21

6.3 Take-Two Interactive Software, Inc. 26

6.4 Konami Corporation 28

CHAPTER 7 Market Forecasts 31

7.1 Market Value Forecast 31

CHAPTER 8 Appendix 32

8.1 Methodology 32

8.2 Industry Associations 33

8.3 Related Datamonitor Research 33



LIST OF TABLES

Table 1: North America Games Software Market Value: $ billion, 2004-2008 9

Table 2: North America Games Software Market Segmentation I: % Share, by Value, 2008 10

Table 3: North America Games Software Market Segmentation II: % Share, by Value, 2008 11

Table 4: Key Facts: Activision Blizzard, Inc 19

Table 5: Key Facts: Electronic Arts 21

Table 6: Key Financials: Electronic Arts 25

Table 7: Key Facts: Take-Two Interactive Software, Inc. 26

Table 8: Key Financials: Take-Two Interactive Software, Inc. 27

Table 9: Key Facts: Konami Corporation 28

Table 10: Key Financials: Konami Corporation 30

Table 11: North America Games Software Market Value Forecast: $ billion, 2008- 2013 31

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