Marktanalyse - Middle East Internet & B2C E-Commerce Report 2012

Marktanalyse - 'Middle East Internet & B2C E-Commerce Report 2012'

Großes Potenzial auf den B2C E-Commerce-Märkten des Nahen Ostens

Der neue 'Middle East Internet & B2C E-Commerce Report 2012' des Hamburger sekundären Marktforschungsunternehmens yStats.com bereitet die Entwicklung der Onlinemärkte im Nahen Osten übersichtlich und umfassend auf. Dazu werden nach regionalen Daten Kennzahlen zu Internetnutzung und B2C E-Commerce aus 12 einzelnen Ländern geliefert — darunter Saudi-Arabien, Israel und die VAE. Abschließend folgen Informationen zu und Profile von über 20 Wettbewerbern.

Im Nahen Osten war Saudi Arabien 2011 bei der Zahl der Internetnutzer führend, Qatar und die Vereinigten Arabischen Emirate hingegen bei der Internetdurchdringung. Onlineshopping wurde insbesondere durch Group-Buying-Websites angekurbelt, die beliebtesten Produktkategorien waren dabei zwischen Dezember 2011 und Februar 2012 Flugtickets sowie Haushaltsgeräte und Elektronikprodukte. Für fast die Hälfte der Internetnutzer war jedoch noch 2011 ein Mangel an Vertrauen in die Zahlungsmethoden ein Grund dafür, nicht online einzukaufen. Trotzdem hatte Souq.com, ein führender Onlineshop mit Sitz in den VAE, im April 2012 bereits zwei Millionen Unique Visitors weltweit. Das Shopping-Portal Cobone.com setzte bis Februar 2012 fast 500.000 EUR im Monat mit Elektronik um.


Starkes Wachstum des Onlinesegments in Saudi Arabien, Israel und den VAE

Insgesamt stieg die Zahl der Internetnutzer in den Staaten des Golfkooperationsrates (bestehend aus Bahrain, Katar, Kuwait, Oman, Saudi Arabien und den VAE) zwischen 2000 und 2010 jährlich um mehr als 30 Prozent. Auch der Umsatz im B2C E-Commerce wird laut Prognosen zwischen 2010 und 2015 um mehr als ein Drittel steigen. So wurde erwartet, dass in Saudi-Arabien im Jahr 2012 Internetdurchdringung sowie Vertrauen und damit auch der B2C E-Commerce stark wachsen. Die beliebteste Shoppingseite war dort Amazon.com, gefolgt von Souq.com. In Israel waren 2011 etwas mehr Internetnutzer männlich als weiblich; am beliebtesten war bei ihnen das Lesen von Nachrichten, während weniger als 10 Prozent online einkauften. Auch in den VAE nahm die Zahl der Internetnutzer Anfang 2012 aufgrund verbesserter Verbindungen stark zu und es wurde vermehrt auf regionalen Websites eingekauft und mit Kreditkarte bezahlt.


Online-Aufschwung in Bahrain, Kuwait und Jordanien

In Bahrain stieg der Umsatz im B2C E-Commerce zwischen 2010 und 2011 um fast fünfzig Prozent und in Kuwait um fast zwei Drittel. Ebenso wuchs der B2C E-Commerce in Jordanien 2011/12 aufgrund verbesserter Breitbandverbindungen. In Katar waren Ende 2011 Flugtickets, gefolgt von Apps, besonders beliebt im mobilen Onlinehandel und im Libanon verbrachte im August 2011 mehr als ein Viertel der Internetnutzer durchschnittlich mehr als sechs Stunden täglich online. Laut dem 'Middle East Internet & B2C E-Commerce Report 2012' von yStats.com wurde der B2C E-Commerce jedoch in Oman u. a. durch langsame Internetverbindungen erschwert, auch im Jemen war das Internet noch Anfang 2012 aufgrund des staatlichen Monopols langsam und teuer. Trotzdem nutzte bereits im Mai 2011 mehr als ein Viertel der Iraker das Internet, um sich zu informieren, und in Syrien verbrachten im August 2011 ein Drittel aller Internetnutzer durchschnittlich ein bis zwei Stunden am Tag online. Letztlich sind Internetdurchdringung und Onlinehandel im Mittleren Osten je nach Land sehr unterschiedlich ausgeprägt, schnellere und bessere Internetverbindungen fördern jedoch die Ausbreitung des Onlinehandels in der Region.


KEY FINDINGS

- In 2011, the highest number of Internet users in the Middle East was recorded in Saudi Arabia, whereas Internet penetration was the highest in Qatar and the UAE.
- In Saudi Arabia, Internet penetration and confidence and — as a result — B2C E-Commerce were predicted to grow strongly in 2012.
- In 2011, the share of male Internet users in Israel was slightly higher than that of female users, and less than 10% shopped online.
- In the UAE, the number of Internet users strongly increased in early 2012 due to improved connections and a better infrastructure.
- Online shop Souq.com, group shopping site Cobone.com and online shop Extrastores.com were among the leading B2C E-Commerce players in the Middle East in April 2012.


Über yStats.com

Seit 2005 recherchiert yStats.com aktuelle, objektive und bedarfsgerechte Markt- und Wettbewerbsinformationen für Top-Manager aus unterschiedlichen Branchen. Schwerpunkt des Hamburger Unternehmens mit internationaler Ausrichtung ist die sekundäre Marktforschung. yStats.com bietet sowohl Markt- und Wettbewerbsberichte als auch kundenspezifische Recherchedienstleistungen an. Zu den Kunden gehören weltweit führende Unternehmen aus den Bereichen B2C E-Commerce, elektronische Zahlungssysteme, Versandhandel und Direktvertrieb, Logistik, sowie Banken und Unternehmensberatungen.



Press Release:

Hamburg, May 31st, 2012


Great Potential for B2C E-Commerce Markets in the Middle East

The new 'Middle East Internet & B2C E-Commerce Report 2012' by Hamburg-based secondary market research firm yStats.com provides a clear and comprehensive analysis of the development of the online markets in the Middle East. In addition to regional data, the report presents key figures related to Internet use and B2C E-Commerce in 12 different nations — including Saudi Arabia, Israel and the UAE. Additionally, information is given on more than 20 top competitors including their company profiles.

In 2011, the highest number of Internet users in the Middle East was recorded in Saudi Arabia, whereas Internet penetration was the highest in Qatar and the United Arab Emirates. Online shopping boomed especially as a result of group buying websites, with the most popular product categories being air tickets, and household appliances and consumer electronics in the period between December 2011 and February 2012. Lack of confidence in available payment methods was one of the reasons why almost half of all Internet users refrained from online purchases in 2011. Nonetheless, Souq.com, one of the leading online shops headquartered in the UAE, recorded as many as two million unique visitors worldwide in April 2012. Shopping portal Cobone.com performed transactions of almost 500,000 EUR per month in its electronics portal up to February 2012.


Strong growth of online segment in Saudi Arabia, Israel and the UAE

Overall, the number of Internet users in the nations of the Gulf Cooperation Council (GCC: including Bahrain, Qatar, Kuwait, Oman, Saudi Arabia and the UAE) increased between 2000 and 2010 annually by more than 30 percent. According to forecasts, B2C E-Commerce revenue is expected to rise by more than one third between 2010 and 2015. In Saudi Arabia, Internet penetration and confidence and - as a result - B2C E-Commerce were predicted to grow strongly in 2012. The most popular shopping website there was Amazon.com, followed by Souq.com. In 2011, the share of male Internet users in Israel was slightly higher than that of female users; the most popular activity among this group was reading news, while less than 10 percent shopped online. In the UAE, the number of Internet users strongly increased in early 2012 due to improved connections and more and more purchases were made on regional websites paid with credit cards.


Online upswing in Bahrain, Kuwait and Jordan

Between 2010 and 2011, B2C E-Commerce revenue increased by almost fifty per cent in Bahrain and by almost two thirds in Kuwait. In 2011/12, B2C E-Commerce boomed in Jordan too due to improved broadband access. In Qatar, air tickets, followed by apps were especially popular in mobile commerce by the end of 2011, and in August 2011, more than one quarter of all Internet users in Lebanon spent on average more than six hours daily surfing the Internet. However, according to the 'Middle East Internet & B2C E-Commerce Report 2012' by yStats.com B2C E-Commerce in Oman was curbed as a result of slow Internet connections; in early 2012, Internet was still slow and expensive in Yemen too due to a state monopoly. More than one quarter of all Iraqis searched information on the Internet in May 2011, while in August 2011, one third of all Internet users in Syria spent on average one to two hours per day online. Internet penetration rates and online retail vary across the nations of the Middle East, with fast and improved Internet connections promoting the spread of online retail throughout the region.


KEY FINDINGS

- In 2011, the highest number of Internet users in the Middle East was recorded in Saudi Arabia, whereas Internet penetration was the highest in Qatar and the UAE.
- In Saudi Arabia, Internet penetration and confidence and — as a result — B2C E-Commerce were predicted to grow strongly in 2012.
- In 2011, the share of male Internet users in Israel was slightly higher than that of female users, and less than 10% shopped online.
- In the UAE, the number of Internet users strongly increased in early 2012 due to improved connections and a better infrastructure.
- Online shop Souq.com, group shopping site Cobone.com and online shop Extrastores.com were among the leading B2C E-Commerce players in the Middle East in April 2012.


About yStats.com

yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, yStats.com also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.

Inhaltsverzeichnis Marktanalyse - 'Middle East Internet & B2C E-Commerce Report 2012'



1. MANAGEMENT SUMMARY



2. MIDDLE EAST: REGIONAL

• Internet Usage Trends, 2011/2012

• Internet Users by Country, in millions, 2007-2011f

• Internet Penetration by Country, in % of Population, 2007-2011f

• Facebook Users by Country, in millions, March 2012

• Internet Access by Device, by Country, in % of Internet Users, August 2011

• Place of Internet Access, by Country, in % of Internet Users, August 2011

• Concerns about the Internet, by Country, in % of Internet Users, August 2011

• Social Networking Website Usage, by Country and Social Networking Website, in % of Internet Users, August 2011

• Frequency of Internet Use for Researching Items to purchase, Deals/Special Offers and Holidays, by Country, in % of Internet Users, August 2011

• B2C E-Commerce Trends, 2011/2012

• Breakdown of Internet Users shopping Online, in % of Internet Users, 2011

• Online Shoppers in selected Countries, in % of Population, December 2011-February 2012

• Most popular Online Shopping Categories, in %, December 2011-February 2012

• Frequency of Online Shopping in the Categories Books, Airline Tickets and Cinema Tickets, by Country, in % of Internet Users, August 2011

• Frequency of Online Shopping for Items from Online Auction Sites, Other Items (Clothes, Electronics) and Deals from Daily Deal Websites,

by Country, in % of Internet Users, August 2011

• Barriers to Online Shopping, in % of Internet Users, 2011

• Consumers with Mobile Phone Internet Access, by selected Countries, in %, December 2011-February 2012

• Most popular Mobile Shopping Categories, in %, December 2011-February 2012



3. GCC: REGIONAL

• Internet Users, in millions, 2000 & 2010

• B2C E-Commerce Spending, in USD billion, 2010 & 2015f

• B2C E-Commerce Sales, total and by Country, in USD million, 2011f

• Breakdown of B2C E-Commerce Spending by Country, in %, 2011f

• Share of B2C E-Commerce Sales on total Retail Sales, GCC Average and by Country, in %, 2010



4. SAUDI ARABIA (TOP COUNTRY)

• Breakdown of Internet Users, by Gender, in %, June 2011

• Breakdown of Internet Users, by Age Group, in %, June 2011

• Breakdown of Average daily Time spent Online, in % of Internet Users, August 2011

• Internet Usage by Access Location, in % of Internet Users, June 2011

• Reasons for Internet Usage, in % of Internet Users, June 2011

• B2C E-Commerce Trends, 2010-2012

• B2C E-Commerce Sales, in USD million, 2010 & 2011f

• Product and Service Categories in Terms of Online Spending vs Offline Spending, in %, December 2011/January 2012

• B2C E-Commerce Websites, by Popularity, in %, December 2011/January 2012

• Attitudes towards Online Shopping, in % of Online Shoppers, December 2011/January 2012

• Reasons for choosing an Online Shop, in % of Online Shoppers, December 2011/January 2012

• Online Shopping Research Conduction Methods, in %, December 2011/January 2012

• Barriers to International Online Shopping, in %, December 2011/January 2012

• Mobile Shopping Product Categories, in % of Mobile Shoppers, December 2011/January 2012



5. ISRAEL (TOP COUNTRY)

• Breakdown of Internet Users by Gender, in %, 2011

• Fixed Broadband Subscribers, by Access Technology, compared to the OECD Average, in %, 2011

• Breakdown of male and female Mobile Phone Internet Users, in % of male and female Internet Users, 2011

• Internet Activities, in % Internet Users, 2011

• Social Networking, vs selected Countries, in % Internet Users, 2011

• Average Hours spent on Social Networking Sites, vs top Countries, in hours, October 2011

• B2C E-Commerce Trends, 2012 and Share of B2C E-Commerce on total GDP, in %, February 2012

• Booking Methods for Travel Packages for short Trips and Holiday Trips, including Online, in % of Travel Package Bookers, 12 Months leading up to July 2011

• Booking Methods for Air Travel for short Trips and Holiday Trips, including Online, in % of Air Travel Bookers, 12 Months leading up to July 2011

• Booking Methods for Accommodation for short Trips and Holiday Trips, including Online, in % of Accommodation Bookers, 12 Months leading up to July 2011



6. UAE (TOP COUNTRY)

• Internet Trends, 2011/2012

• Breakdown of Average daily Time spent Online, in % of Internet Users, August 2011

• B2C E-Commerce Trends, July 2011

• B2C E-Commerce Sales, in USD billion, 2010 & 2011f

• Online Shoppers, in % of Population, 2010 & 2011

• Attitudes towards Online Shopping, in % of Online Shoppers, December 2011/January 2012

• Reasons for choosing an Online Shop, in % of Online Shoppers, December 2011/January 2012

• Barriers to International Online Shopping, in %, December 2011/January 2012

• Online Shopping Research Conduction Methods, in %, December 2011/January 2012

• Online Shopping Categories by Popularity, in %, December 2011/January 2012

• Online Payment Methods, by Popularity, in % of Online Shoppers using Credit and Debit Cards, July 2011

• M-Commerce Trends, 2012 and Share of Mobile Phone Users that are comfortable with transacting Purchases on their Mobile Phone, in %, April 2012

• Mobile Shopping Product Categories, in % of Mobile Shoppers, December 2011/January 2012



7. BAHRAIN

• Internet Subscribers, in thousands and Internet Penetration, in %, 2007-2011

• Breakdown of Average daily Time spent Online, in % of Internet Users, August 2011

• B2C E-Commerce Sales, in USD million, 2010 & 2011f



8. IRAQ

• Weekly Usage of New Media Sources for News and Information, by New Media Source, in % of Population, May 2011

• Top 10 Websites for News and Information, in %, May 2011

• Breakdown of Mobile Phone Capability, including Browsing the Internet, in % of Mobile Phone Owners, May 2011



9. JORDAN

• Internet and B2C E-Commerce Trends, 2011/2012

• Breakdown of Average daily Time spent Online, in % of Internet Users, August 2011

• B2C E-Commerce Spending, in USD million, 2010 & 2011

• Online Shoppers, in % of Internet Users, 2010 & 2011

• Social Media Usage, by Age Group, in %, March-May 2011



10. KUWAIT

• Breakdown of Average daily Time spent Online, in % of Internet Users, August 2011

• B2C E-Commerce Sales, in USD million, 2010 & 2011f



11. LEBANON

• Internet Trends, 2011/2012

• Breakdown of Average daily Time spent Online, in % of Internet Users, August 2011



12. OMAN

• Internet Subscribers, in thousands, 2010 & 2011

• Breakdown of Average daily Time spent Online, in % of Internet Users, August 2011

• B2C E-Commerce Trends, 2012 and Internet Penetration, in %, 2009 & 2011

• B2C E-Commerce Sales, in USD million, 2010 & 2011f



13. QATAR

• Breakdown of Average daily Time spent Online, in % of Internet Users, August 2011

• B2C E-Commerce Sales, in USD million, 2010 & 2011f

• Product Categories in Terms of Online Spending vs Offline Spending, in % of Online Shoppers, December 2011/January 2012

• Attitudes towards Online Shopping, in % of Online Shoppers, December 2011/January 2012

• Reasons for choosing an Online Shop, in % of Online Shoppers, December 2011/January 2012

• Barriers to International Online Shopping, in %, December 2011/January 2012

• Mobile Shopping Product Categories, in % of Mobile Shoppers, December 2011/January 2012



14. SYRIA

• Breakdown of Average daily Time spent Online, in % of Internet Users, August 2011



15. YEMEN

• Internet Trends, 2010-2012



16. B2C E-COMMERCE PLAYER NEWS

• B2C E-Commerce Player News about chosen profiled Players, 2010-2012

• B2C E-Commerce Player News about Infiniti, Hertz and Panasonic, 2010-2012

• Online Shops by unique Visitors, in millions, April 2012



17. MAJOR B2C E-COMMERCE PLAYERS

• Souq.com: Profile

• Cobone.com: Profile

• Extrastores.com: Profile

• Nahel.com: Profile

• Jackys.com: Profile



18. OTHER B2C E-COMMERCE PLAYERS

• Agcshop.com: Profile

• Aldoukan.com: Profile

• ArabianBazaar.com: Profile

• Booksarabia.com: Profile

• Buylebanese.com: Profile

• Cellcamshop.com: Profile

• Dubaiitoffers.com: Profile

• Exoticaflora.com: Profile

• Getforless.com: Profile

• Giordano-me.com: Profile

• Homy.com.sa: Profile

• Kentessa.com: Profile

• Lamercato.com: Profile

• LebanonMart.com: Profile

• Maliks.com: Profile

• Taiba.ae: Profile

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