Marktanalyse - MENA Internet & B2C E-Commerce Report 2012

Marktanalyse - 'MENA Internet & B2C E-Commerce Report 2012'

Großes Potenzial auf den Onlinemärkten des Nahen Ostens und Nordafrikas

In seinem 'MENA Internet & B2C E-Commerce Report 2012' beleuchtet das Hamburger sekundäre Marktforschungsunternehmen yStats.com die Entwicklung der Onlinemärkte im Nahen Osten und in Nordafrika. Dabei werden Informationen zur MENA Region im Allgemeinen sowie zum Nahen Osten und zu den Staaten des Golfkooperationsrates im Speziellen geliefert. Nach einer Darstellung von Internetnutzung und B2C E-Commerce in 17 Ländern der Region folgen Profile fünf wichtiger Wettbewerber sowie weitere Unternehmensnews.

In der MENA-Region war 2011 Ägypten laut Prognosen das führende Land in Bezug auf die Zahl der Internetnutzer — gefolgt von Marokko und Saudi-Arabien. Die höchste Internetdurchdringung erzielten hingegen Katar, die Vereinigten Arabischen Emirate und Israel. Allgemein trug die Beliebtheit von Group-Buying-Websites entscheidend zum Wachstum der Onlineshoppingbranche bei. So hatte im November 2011 bereits fast die Hälfte der Internetnutzer aus dieser Region online eingekauft, während beinahe zwei Drittel der Internetnutzer Produkte im Internet recherchierten. Online Spiele und virtuelle Währung, gefolgt von Computer Software und Elektronik stellten die beliebtesten Produktkategorien im Internethandel in der MENA Region im November 2011 dar.


Aufschwung in der Onlinebranche des Nahen Ostens

Neben regional differierenden Entwicklungen werden insbesondere die Potenziale auf den Onlinemärkten des Nahen Ostens aufgezeigt. So wuchs 2012 in Saudi-Arabien die Internetdurchdringung und damit auch der B2C E-Commerce. Verbesserte Verbindungen sorgten für ein Wachstum der Zahl der Internetanschlüsse in den VAE und des B2C E-Commerce in Jordanien. Auch in Bahrain stieg der Umsatz im B2C E-Commerce von 2010 auf 2011 um fast fünfzig Prozent und in Kuwait um fast zwei Drittel. In Katar waren Ende 2011 Flugtickets besonders beliebt, im Libanon verbrachte im August 2011 mehr als ein Viertel der Internetnutzer durchschnittlich mehr als sechs Stunden täglich online. In Israel kauften 2011 nach Umfragen weniger als zehn Prozent der Internetnutzer online ein. Der B2C E-Commerce in Oman wurde u. a. durch langsame Internetverbindungen erschwert und im Jemen war das Internet noch Anfang 2012 aufgrund des staatlichen Monopols langsam und teuer. Im Mai 2011 nutzte mehr als ein Viertel der Iraker das Internet, um sich zu informieren.


Onlinehandel in Nordafrika entwickelt sich stetig positiv

Auch in Bezug auf Nordafrika macht der 'MENA Eastern Internet & B2C E-Commerce Report 2012' von yStats.com große Potenziale und regionale Unterschiede deutlich. So war Marokko das Land mit der höchsten Internetdurchdringung in Nordafrika und dementsprechend stiegen die Anzahl der Internetanschlüsse sowie der Umsatz im B2C E-Commerce zwischen 2010 und 2011 um fast drei Viertel — entsprechend stieg zudem die Anzahl der Onlineshops und der Kreditkarten. Auch in Ägypten kaufte im Februar 2012 fast ein Viertel der Internetnutzer online ein oder nutzte das Internet, um Rechnungen zu bezahlen. Demgegenüber fand Anfang 2012 beispielsweise in Algerien wenig Onlinehandel statt, da Barzahlungen immer noch dominierten und kaum andere Zahlungsmöglichkeiten existierten. Zudem herrschte Insbesondere in Libyen noch 2011 große Angst vor Betrug beim B2C E-Commerce.

Letztlich sind Internetdurchdringung und Onlinehandel in der MENA Region je nach Land sehr unterschiedlich ausgeprägt, schnellere und bessere Internetverbindungen fördern jedoch die Ausbreitung des Onlinehandels in der Region.


KEY FINDINGS

- In 2011, the highest number of Internet users in the MENA region was recorded in Egypt and Morocco, whereas Internet penetration was the highest in Qatar and the UAE.
- The popularity of group-buying websites in the MENA region in 2011 contributed to the increase in online shopping.
- In Morocco, the number of Internet connections as well as B2C E-Commerce revenues grew strongly between 2010 and 2011.
- In Saudi Arabia, Internet penetration and confidence and — as a result — B2C E-Commerce were predicted to grow strongly in 2012.
- In the UAE, the number of Internet users strongly increased in early 2012 due to improved connections and a better infrastructure.


Über yStats.com

Seit 2005 recherchiert yStats.com aktuelle, objektive und bedarfsgerechte Markt- und Wettbewerbsinformationen für Top-Manager aus unterschiedlichen Branchen. Schwerpunkt des Hamburger Unternehmens mit internationaler Ausrichtung ist die sekundäre Marktforschung. yStats.com bietet sowohl Markt- und Wettbewerbsberichte als auch kundenspezifische Recherchedienstleistungen an. Zu den Kunden gehören weltweit führende Unternehmen aus den Bereichen B2C E-Commerce, elektronische Zahlungssysteme, Versandhandel und Direktvertrieb, Logistik, sowie Banken und Unternehmensberatungen.



Press Release
Hamburg, June 07th, 2012

Great Potential in Online Markets of the Middle East and North Africa

In its 'MENA Internet & B2C E-Commerce Report 2012', Hamburg-based secondary market research firm yStats.com analyzes the latest developments in the online markets of the Middle East and North Africa. In addition to general facts and figures about the MENA region, information is provided on the Middle East and especially the nations of the Gulf Cooperation Council. After detailing Internet use and B2C E-Commerce in 17 countries of the MENA region, the report features five top players and other player news.

In 2011, the highest number of Internet users in the MENA region was estimated to be in Egypt, followed by Morocco and Saudi Arabia. However, Internet penetration was the highest in Qatar, the United Arab Emirates and Israel. Online shopping in the MENA region boomed especially as a result of group buying websites. In November 2011, as many as half of all Internet users in this region had already made purchases online, whereas almost two thirds of all Internet users researched products online. Online games and virtual currencies, followed by computer software and consumer electronics were the most popular B2C E-Commerce categories in the MENA region in November 2011.


Booming online markets in the Middle East

Aside from differing regional developments, the report focuses especially on the potential of online markets in the Middle East. In Saudi Arabia, Internet penetration and - as a result - B2C E-Commerce grew in 2012. Improved networks prompted an increase in Internet connections in the UAE and in B2C E-Commerce in Jordan. Between 2010 and 2011, B2C E-Commerce revenue increased by almost fifty percent in Bahrain and by almost two thirds in Kuwait. In Qatar, air tickets were especially popular by the end of 2011, and in August 2011, more than one quarter of all Internet users in Lebanon spent on average more than six hours per day on the Internet. Based on poll results, less than ten percent of all Internet users in Israel shopped online in 2011. B2C E-Commerce in Oman was curbed as a result of slow Internet connections. In early 2012, Internet was still slow and expensive in Yemen due to the state monopoly. In May 2011, more than one quarter of all Iraqis searched information on the Internet.


Continuing positive development of B2C E-Commerce in North Africa

Regarding North Africa, the 'MENA Internet & B2C E-Commerce Report 2012' by yStats.com also highlights great potentials and regional differences. In North Africa, Internet penetration was the highest in Morocco; in line with this trend, the number of Internet connections and B2C E-Commerce revenue grew between 2010 and 2011 by almost three quarters. Furthermore, the number of online shops and credit cards increased. In February 2012, almost one quarter of all Internet users in Egypt shopped online or used the Internet to pay their bills. Meanwhile, Algeria saw only little online retail in early 2012, because cash transactions were still predominant there, while other payment options were hardly available. In 2011, people in Libya were still very afraid of B2C E-Commerce related scams.

Internet penetration rates and B2C E-Commerce vary widely from nation to nation across the MENA region, with fast and improved Internet connections however promoting the spread of B2C E-Commerce throughout the region.



KEY FINDINGS

- In 2011, the highest number of Internet users in the MENA region was recorded in Egypt and Morocco, whereas Internet penetration was the highest in Qatar and the UAE.
- The popularity of group-buying websites in the MENA region in 2011 contributed to the increase in online shopping.
- In Morocco, the number of Internet connections as well as B2C E-Commerce revenues grew strongly between 2010 and 2011.
- In Saudi Arabia, Internet penetration and confidence and — as a result — B2C E-Commerce were predicted to grow strongly in 2012.
- In the UAE, the number of Internet users strongly increased in early 2012 due to improved connections and a better infrastructure.


About yStats.com

yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, yStats.com also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.

Inhaltsverzeichnis Marktanalyse - 'MENA Internet & B2C E-Commerce Report 2012'



1. Management Summary



2. MENA: Regional

• Internet Users by Country, Top 1-10, in millions, 2007-2011f

• Internet Users by Country, Top 11-19, in millions, 2007-2011f

• Internet Penetration by Country, Top 1-10, in % of Population, 2007-2011f

• Internet Penetration by Country, Top 11-19, in % of Population, 2007-2011f

• Facebook Users by Country, excluding Iran and Syria, in millions, March 2012

• B2C E-Commerce Trends, 2011

• Share of Internet Users researching Products Online, in %, November 2011

• Share of Internet Users buying Products Online, in %, November 2011

• Online Shopping, by Gender, in % of Internet Users, November 2011

• Online Shopping, by Age Group, in % of Internet Users, November 2011

• Reasons for Online Shopping, in % of Internet Users, November 2011

• Online Shopping Product Categories, by Popularity, in %, November 2011

• Breakdown of the Amount of Money Internet Users are willing to spend on a single Online Purchase, in %, November 2011

• Online Shopping Concerns, in % of Internet Users, November 2011



3. Middle East: Regional

• Internet Usage Trends, 2011/2012

• Internet Access by Device, by Country, in % of Internet Users, August 2011

• Place of Internet Access, by Country, in % of Internet Users, August 2011

• Concerns about the Internet, by Country, in % of Internet Users, August 2011

• Social Networking Website Usage, by Country and Social Networking Website, in % of Internet Users, August 2011

• Frequency of Internet Use for Researching Items to purchase, Deals/Special Offers and Holidays, by Country, in % of Internet Users, August 2011

• B2C E-Commerce Trends, 2011/2012

• Breakdown of Internet Users shopping Online, in % of Internet Users, 2011

• Online Shoppers in selected Countries, in % of Population, December 2011-February 2012

• Most popular Online Shopping Categories, in %, December 2011-February 2012

• Frequency of Online Shopping in the Categories Books, Airline Tickets and Cinema Tickets, by Country, in % of Internet Users, August 2011

• Frequency of Online Shopping for Items from Online Auction Sites, Other Items (Clothes, Electronics) and Deals from Daily Deal Websites, by Country, in % of Internet Users, August 2011

• Barriers to Online Shopping, in % of Internet Users, 2011

• Consumers with Mobile Phone Internet Access, by selected Countries, in %, December 2011-February 2012

• Most popular Mobile Shopping Categories, in %, December 2011-February 2012



4. GCC: Regional

• Internet Users, in millions, 2000 & 2010

• B2C E-Commerce Spending, in USD billion, 2010 & 2015f

• B2C E-Commerce Sales, total and by Country, in USD million, 2011f

• Breakdown of B2C E-Commerce Spending by Country, in %, 2011f

• Share of B2C E-Commerce Sales on total Retail Sales, GCC Average and by Country, in %, 2010



5. Morocco (Top Country)

• Internet and B2C E-Commerce Trends, 2011 and Credit Cards in Morocco, in millions, 2010 & 2011

• Internet Subscribers, in millions, 2010 & 2011

• Breakdown of Internet Access Types, in % of Internet Users, 2011

• B2C E-Commerce Turnover, in MAD million, 2010 & 2011

• Average B2C E-Commerce Transaction Amount, in MAD, H1 2010 & H1 2011

• Types of Internet Activities by Popularity, in % of Internet Users, 2010

• Mobile Broadband Subscriptions, in % of Population, 2008 & 2010

• Number of Mobile Phone Subscribers, Internet Users and Internet Subscribers, in millions, 2011



6. Saudi Arabia (Top Country)

• Breakdown of Internet Users, by Gender, in %, June 2011

• Breakdown of Internet Users, by Age Group, in %, June 2011

• Breakdown of Average daily Time spent Online, in % of Internet Users, August 2011

• Internet Usage by Access Location, in % of Internet Users, June 2011

• Reasons for Internet Usage, in % of Internet Users, June 2011

• B2C E-Commerce Trends, 2010-2012

• B2C E-Commerce Sales, in USD million, 2010 & 2011f

• Product and Service Categories in Terms of Online Spending vs Offline Spending, in %, December 2011/January 2012

• B2C E-Commerce Websites, by Popularity, in %, December 2011/January 2012

• Attitudes towards Online Shopping, in % of Online Shoppers, December 2011/January 2012

• Reasons for choosing an Online Shop, in % of Online Shoppers, December 2011/January 2012

• Online Shopping Research Conduction Methods, in %, December 2011/January 2012

• Barriers to International Online Shopping, in %, December 2011/January 2012

• Mobile Shopping Product Categories, in % of Mobile Shoppers, December 2011/January 2012



7. Algeria

• B2C E-Commerce Trends, 2011/2012



8. Bahrain

• Internet Subscribers, in thousands and Internet Penetration, in %, 2007-2011

• Breakdown of Average daily Time spent Online, in % of Internet Users, August 2011

• B2C E-Commerce Sales, in USD million, 2010 & 2011f



9. Egypt

• Internet and B2C E-Commerce Trends, 2011/2012

• Internet Users, in millions and in Percentage of the Population, Jan. 2010, Dec. 2010 & Jan. 2011

• B2C E-Commerce News about BKam, March 2012



10. Iraq

• Weekly Usage of New Media Sources for News and Information, by New Media Source, in % of Population, May 2011

• Top 10 Websites for News and Information, in %, May 2011

• Breakdown of Mobile Phone Capability, including Browsing the Internet, in % of Mobile Phone Owners, May 2011



11. Israel

• Breakdown of Internet Users by Gender, in %, 2011

• Fixed Broadband Subscribers, by Access Technology, compared to the OECD Average, in %, 2011

• Breakdown of male and female Mobile Phone Internet Users, in % of male and female Internet Users, 2011

• Internet Activities, in % Internet Users, 2011

• Social Networking, vs selected Countries, in % Internet Users, 2011

• Average Hours spent on Social Networking Sites, vs top Countries, in hours, October 2011

• B2C E-Commerce Trends, 2012 and Share of B2C E-Commerce on total GDP, in %, February 2012

• Booking Methods for Travel Packages for short Trips and Holiday Trips, including Online, in % of Travel Package Bookers, 12 Months leading up to July 2011

• Booking Methods for Air Travel for short Trips and Holiday Trips, including Online, in % of Air Travel Bookers, 12 Months leading up to July 2011

• Booking Methods for Accommodation for short Trips and Holiday Trips, including Online, in % of Accommodation Bookers, 12 Months leading up to July 2011



12. Jordan

• Internet and B2C E-Commerce Trends, 2011/2012

• Breakdown of Average daily Time spent Online, in % of Internet Users, August 2011

• B2C E-Commerce Spending, in USD million, 2010 & 2011

• Online Shoppers, in % of Internet Users, 2010 & 2011

• Social Media Usage, by Age Group, in %, March-May 2011



13. Kuwait

• Breakdown of Average daily Time spent Online, in % of Internet Users, August 2011

• B2C E-Commerce Sales, in USD million, 2010 & 2011f



14. Lebanon

• Internet Trends, 2011/2012

• Breakdown of Average daily Time spent Online, in % of Internet Users, August 2011



15. Libya

• Internet and B2C E-Commerce Trends, 2012

• Concerns regarding B2C E-Commerce, in %, 2011



16. Oman

• Internet Subscribers, in thousands, 2010 & 2011

• Breakdown of Average daily Time spent Online, in % of Internet Users, August 2011

• B2C E-Commerce Trends, 2012 and Internet Penetration, in %, 2009 & 2011

• B2C E-Commerce Sales, in USD million, 2010 & 2011f



17. Qatar

• Breakdown of Average daily Time spent Online, in % of Internet Users, August 2011

• B2C E-Commerce Sales, in USD million, 2010 & 2011f

• Product Categories in Terms of Online Spending vs Offline Spending, in % of Online Shoppers, December 2011/January 2012

• Attitudes towards Online Shopping, in % of Online Shoppers, December 2011/January 2012

• Reasons for choosing an Online Shop, in % of Online Shoppers, December 2011/January 2012

• Barriers to International Online Shopping, in %, December 2011/January 2012

• Mobile Shopping Product Categories, in % of Mobile Shoppers, December 2011/January 2012



18. Syria

• Breakdown of Average daily Time spent Online, in % of Internet Users, August 2011



19. Tunisia

• Internet and B2C E-Commerce Trends, 2011/2012



20. UAE

• Internet Trends, 2011/2012

• Breakdown of Average daily Time spent Online, in % of Internet Users, August 2011

• B2C E-Commerce Trends, July 2011

• B2C E-Commerce Sales, in USD billion, 2010 & 2011f

• Online Shoppers, in % of Population, 2010 & 2011

• Attitudes towards Online Shopping, in % of Online Shoppers, December 2011/January 2012

• Reasons for choosing an Online Shop, in % of Online Shoppers, December 2011/January 2012

• Barriers to International Online Shopping, in %, December 2011/January 2012

• Online Shopping Research Conduction Methods, in %, December 2011/January 2012

• Online Shopping Categories by Popularity, in %, December 2011/January 2012

• Online Payment Methods, by Popularity, in % of Online Shoppers using Credit and Debit Cards, July 2011

• M-Commerce Trends, 2012 and Share of Mobile Phone Users that are comfortable with transacting Purchases on their Mobile Phone, in %, April 2012

• Mobile Shopping Product Categories, in % of Mobile Shoppers, December 2011/January 2012



21. Yemen

• Internet Trends, 2010-2012



22. B2C E-Commerce Players

• B2C E-Commerce Player News about Infiniti, Hertz and Panasonic, 2010-2012

• Online Shops by unique Visitors, in millions, April 2012

• Souq.com: Profile

• Cobone.com: Profile

• Extrastores.com: Profile

• Nahel.com: Profile

• Jackys.com: Profile+G13

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