Marktanalyse - Homeshopping in Germany

Homeshopping decreased by 9% in current value terms in 2011. Compared to the last two years, homeshopping registered less strong decline. But still, homeshopping is feeling the full impact from internet retailing with more and more people attracted by the competitive prices and the convenience of online sales. Many consumers continue to read catalogues and use them for inspiration, but then buy online.

Euromonitor International's Homeshopping in Germany report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Homeshopping, Beauty and Personal Care Homeshopping, Consumer Appliances Homeshopping, Consumer Electronics and Video Games Hardware Homeshopping, Consumer Healthcare Homeshopping, DIY and Gardening Homeshopping, Food and Drink Homeshopping, Home Care Homeshopping, Housewares and Home Furnishings Homeshopping, Media Products Homeshopping, Other Homeshopping, Toys and Games Homeshopping.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homeshopping market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

HOMESHOPPING IN GERMANY

Euromonitor International

May 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Channel Data

Table 1 Homeshopping by Category: Value 2006-2011

Table 2 Homeshopping by Category: % Value Growth 2006-2011

Table 3 Homeshopping Company Shares by Value 2007-2011

Table 4 Homeshopping Brand Shares by Value 2008-2011

Table 5 Homeshopping Forecasts by Category: Value 2011-2016

Table 6 Homeshopping Forecasts by Category: % Value Growth 2011-2016

Otto GmbH & Co Kg in Retailing (germany)

Strategic Direction

Key Facts

Summary 1 Otto GmbH & Co KG: Key Facts

Internet Strategy

Company Background

Private Label

Summary 2 Otto GmbH & Co KG: Private Label Portfolio

Competitive Positioning

Summary 3 Otto GmbH & Co KG: Competitive Position 2011

Executive Summary

Retailing Continues To Benefit From Increasing Consumer Confidence

Non-store Retailing Outperforms Store-based Retailing in 2011

Non-grocery Retailers Shows More Dynamism Than Grocery Retailers in 2011

Local Grocery Chains Maintain Their Leading Positions

Stagnation Expected for Retailing in the Forecast Period

Key Trends and Developments

Continued Favourable Economic Conditions in Germany in 2011

Government Regulation and Its Impact on Retailing

Private Label Has A Strong Influence on Retailing in Germany

Demographic Changes Continue To Influence Purchasing Habits in Germany

Internet Retailing: the Most Dynamic Non-store Retailing Channel in Germany

Market Indicators

Table 7 Employment in Retailing 2006-2011

Market Data

Table 8 Sales in Retailing by Category: Value 2006-2011

Table 9 Sales in Retailing by Category: % Value Growth 2006-2011

Table 10 Sales in Retailing by Grocery vs Non-Grocery 2006-2011

Table 11 Sales in Store-Based Retailing by Category: Value 2006-2011

Table 12 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011

Table 13 Sales in Non-Grocery Retailers by Category: Value 2006-2011

Table 14 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011

Table 15 Sales in Non-store Retailing by Category: Value 2006-2011

Table 16 Sales in Non-store Retailing by Category: % Value Growth 2006-2011

Table 17 Retailing Company Shares: % Value 2007-2011

Table 18 Retailing Brand Shares: % Value 2008-2011

Table 19 Store-Based Retailing Company Shares: % Value 2007-2011

Table 20 Store-Based Retailing Brand Shares: % Value 2008-2011

Table 21 Non-Grocery Retailers Company Shares: % Value 2007-2011

Table 22 Non-Grocery Retailers Brand Shares: % Value 2008-2011

Table 23 Non-store Retailing Company Shares: % Value 2007-2011

Table 24 Non-store Retailing Brand Shares: % Value 2008-2011

Table 25 Forecast Sales in Retailing by Category: Value 2011-2016

Table 26 Forecast Sales in Retailing by Category: % Value Growth 2011-2016

Table 27 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016

Table 28 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016

Table 29 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016

Table 30 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016

Table 31 Forecast Sales in Non-store Retailing by Category: Value 2011-2016

Table 32 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016

Appendix

Operating Environment

Cash and Carry

Table 33 Cash and Carry: Sales Value 2006-2011

Table 34 Cash and Carry: Sales by National Brand Owner: Sales Value 2008-2011

Table 35 Cash and Carry: Number of Outlets by National Brand Owner: 2008-2011

Definitions

Summary 4 Research Sources

• Asia-Pacific Online Payment Methods Reports 2013-First Half 2013
• BRIC Online Payment Methods Reports 2013-First Half 2013
• Direct Selling in Argentina
• Direct Selling in Bulgaria
• Direct Selling in Hungary
• Direct Selling in Japan
• Direct Selling in New Zealand
• Direct Selling in Saudi Arabia
• Direct Selling in Slovakia
• Direct Selling in South Africa
• Direct Selling in Switzerland
• Direct Selling in the Czech Republic
• Direct Selling in the Philippines
• Direct Selling in the United Kingdom
• Europe Online Payment Methods Reports 2013-First Half 2013
• Homeshopping in Argentina
• Homeshopping in Bulgaria
• Homeshopping in Hungary
• Homeshopping in Japan
• Homeshopping in New Zealand