Marktanalyse - Homeshopping in Colombia

Colombian homeshopping companies have struggled to present themselves as serious, responsible and ethical businesses. This channel has a bad reputation for being dishonest and unethical with its customers, promising benefits that do not materialise. Homeshopping players are constantly threatened by complaints of false advertising and poor quality products. To this end, in 2009, the National Federation of Traders (Fenalco) invited nearly fifteen homeshopping companies to become a member of the...

Euromonitor International's Homeshopping in Colombia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Homeshopping, Beauty and Personal Care Homeshopping, Consumer Appliances Homeshopping, Consumer Electronics and Video Games Hardware Homeshopping, Consumer Healthcare Homeshopping, DIY and Gardening Homeshopping, Food and Drink Homeshopping, Home Care Homeshopping, Housewares and Home Furnishings Homeshopping, Media Products Homeshopping, Other Homeshopping, Toys and Games Homeshopping.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homeshopping market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

HOMESHOPPING IN COLOMBIA

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Channel Data

Table 1 Homeshopping by Category: Value 2006-2011

Table 2 Homeshopping by Category: % Value Growth 2006-2011

Table 3 Homeshopping Company Shares by Value 2007-2011

Table 4 Homeshopping Brand Shares by Value 2008-2011

Table 5 Homeshopping Forecasts by Category: Value 2011-2016

Table 6 Homeshopping Forecasts by Category: % Value Growth 2011-2016

Executive Summary

Retailing Grows in 2011

Market Players Invest in the Market and Increase Their Presence

Small and Large Format Stores Are Crucial in Satisfying Demand

New Players Take Advantage of Fragmented Competitive Environment

Channel Diversification Will Drive Retail Sales Throughout the Forecast Period

Key Trends and Developments

Economic Growth Drives Consumption

Internet Retailing Still Small But Growing

Government Policies Push Free Trade and Foreign Direct Investment (fdi)

Private Label Most Popular in Grocery Retailing With Portfolios Expanding

Independent Small Grocers Gaining Importance

Growing Diversification of Retail Channels

Market Indicators

Table 7 Employment in Retailing 2006-2011

Market Data

Table 8 Sales in Retailing by Category: Value 2006-2011

Table 9 Sales in Retailing by Category: % Value Growth 2006-2011

Table 10 Sales in Retailing by Grocery vs Non-Grocery 2006-2011

Table 11 Sales in Store-Based Retailing by Category: Value 2006-2011

Table 12 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011

Table 13 Sales in Non-Grocery Retailers by Category: Value 2006-2011

Table 14 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011

Table 15 Sales in Non-store Retailing by Category: Value 2006-2011

Table 16 Sales in Non-store Retailing by Category: % Value Growth 2006-2011

Table 17 Retailing Company Shares: % Value 2007-2011

Table 18 Retailing Brand Shares: % Value 2008-2011

Table 19 Store-Based Retailing Company Shares: % Value 2007-2011

Table 20 Store-Based Retailing Brand Shares: % Value 2008-2011

Table 21 Non-Grocery Retailers Company Shares: % Value 2007-2011

Table 22 Non-Grocery Retailers Brand Shares: % Value 2008-2011

Table 23 Non-store Retailing Company Shares: % Value 2007-2011

Table 24 Non-store Retailing Brand Shares: % Value 2008-2011

Table 25 Forecast Sales in Retailing by Category: Value 2011-2016

Table 26 Forecast Sales in Retailing by Category: % Value Growth 2011-2016

Table 27 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016

Table 28 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016

Table 29 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016

Table 30 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016

Table 31 Forecast Sales in Non-store Retailing by Category: Value 2011-2016

Table 32 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016

Appendix

Operating Environment

Cash and Carry

Table 33 Cash and Carry: Sales Value 2006-2011

Table 34 Cash and Carry: Sales by National Brand Owner: Sales Value 2008-2011

Table 35 Cash and Carry: Number of Outlets by National Brand Owner: 2008-2011

Definitions

Sources

Summary 1 Research Sources

• Asia-Pacific Online Payment Methods Reports 2013-First Half 2013
• BRIC Online Payment Methods Reports 2013-First Half 2013
• Direct Selling in Argentina
• Direct Selling in Bulgaria
• Direct Selling in Hungary
• Direct Selling in Japan
• Direct Selling in New Zealand
• Direct Selling in Saudi Arabia
• Direct Selling in Slovakia
• Direct Selling in South Africa
• Direct Selling in Switzerland
• Direct Selling in the Czech Republic
• Direct Selling in the Philippines
• Direct Selling in the United Kingdom
• Europe Online Payment Methods Reports 2013-First Half 2013
• Homeshopping in Argentina
• Homeshopping in Bulgaria
• Homeshopping in Hungary
• Homeshopping in Japan
• Homeshopping in New Zealand