Marktanalyse - Homeshopping in Austria

2011 marked another year of declining sales for homeshopping in Austria. The reason for this is the surge of the Internet retailing channel, eating away the customer base of homeshopping. An increasing number of Austrians are now computer-literate and have an Internet connection at home. Ordering goods online rather than via TV, letter or telephone offers a greater degree of convenience to consumers, which is why an increasing number of people are switching from the old-fashioned homeshopping...

Euromonitor International's Homeshopping in Austria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Homeshopping, Beauty and Personal Care Homeshopping, Consumer Appliances Homeshopping, Consumer Electronics and Video Games Hardware Homeshopping, Consumer Healthcare Homeshopping, DIY and Gardening Homeshopping, Food and Drink Homeshopping, Home Care Homeshopping, Housewares and Home Furnishings Homeshopping, Media Products Homeshopping, Other Homeshopping, Toys and Games Homeshopping.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homeshopping market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

HOMESHOPPING IN AUSTRIA

Euromonitor International

May 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Channel Data

Table 1 Homeshopping by Category: Value 2006-2011

Table 2 Homeshopping by Category: % Value Growth 2006-2011

Table 3 Homeshopping Company Shares by Value 2007-2011

Table 4 Homeshopping Brand Shares by Value 2008-2011

Table 5 Homeshopping Forecasts by Category: Value 2011-2016

Table 6 Homeshopping Forecasts by Category: % Value Growth 2011-2016

Buchgemeinschaft Donauland Kremayr & Scheriau in Retailing (austria)

Strategic Direction

Key Facts

Summary 1 Buchgemeinschaft Donauland Kremayr & Scheriau: Key Facts

Summary 2 Buchgemeinschaft Donauland Kremayr & Scheriau: Operational Indicators

Internet Strategy

Company Background

Private Label

Competitive Positioning

Summary 3 Buchgemeinschaft Donauland Kremayr & Scheriau: Competitive Position 2011

Otto GmbH in Retailing (austria)

Strategic Direction

Key Facts

Summary 4 Otto GmbH: Key Facts

Summary 5 Otto GmbH: Operational Indicators

Internet Strategy

Summary 6 Otto GmbH: Share of Sales Generated by Internet Retailing

Company Background

Private Label

Summary 7 Otto GmbH: Private Label Portfolio

Competitive Positioning

Summary 8 Otto GmbH: Competitive Position 2011

Executive Summary

Strongest Performance for Retailing Industry Since Recession

Non-grocery Retailing Suffers From Consumer Shift To Internet

Regional Retail Chains Continue To Dominate

Modern Retail Formats To Drive Future Growth

Key Trends and Developments

Drop in Unemployment Rate Following Economic Recovery Benefits Retailing

Internet Retailing Booms

Government Regulation Conducive To Market Entry

Private Label Products Continue To Develop

Social Media Advertisements Become More Common

Growing Focus on Lifestyle Products Helps Lift Growth

Market Indicators

Table 7 Employment in Retailing 2006-2011

Market Data

Table 8 Sales in Retailing by Category: Value 2006-2011

Table 9 Sales in Retailing by Category: % Value Growth 2006-2011

Table 10 Sales in Retailing by Grocery vs Non-Grocery 2006-2011

Table 11 Sales in Store-Based Retailing by Category: Value 2006-2011

Table 12 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011

Table 13 Sales in Non-Grocery Retailers by Category: Value 2006-2011

Table 14 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011

Table 15 Sales in Non-store Retailing by Category: Value 2006-2011

Table 16 Sales in Non-store Retailing by Category: % Value Growth 2006-2011

Table 17 Retailing Company Shares: % Value 2007-2011

Table 18 Retailing Brand Shares: % Value 2008-2011

Table 19 Store-Based Retailing Company Shares: % Value 2007-2011

Table 20 Store-Based Retailing Brand Shares: % Value 2008-2011

Table 21 Non-Grocery Retailers Company Shares: % Value 2007-2011

Table 22 Non-Grocery Retailers Brand Shares: % Value 2008-2011

Table 23 Non-store Retailing Company Shares: % Value 2007-2011

Table 24 Non-store Retailing Brand Shares: % Value 2008-2011

Table 25 Forecast Sales in Retailing by Category: Value 2011-2016

Table 26 Forecast Sales in Retailing by Category: % Value Growth 2011-2016

Table 27 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016

Table 28 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016

Table 29 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016

Table 30 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016

Table 31 Forecast Sales in Non-store Retailing by Category: Value 2011-2016

Table 32 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016

Appendix

Operating Environment

Table 33 Shopping Centres/Malls: 2005-2011

Cash and Carry

Table 34 Cash and Carry: Sales Value 2006-2011

Table 35 Cash and Carry: Sales by National Brand Owner: Sales Value 2008-2011

Table 36 Cash and Carry: Number of Outlets by National Brand Owner: 2008-2011

Definitions

Sources

Summary 9 Research Sources

• Direct Selling in Saudi Arabia
• Direct Selling in the Czech Republic
• Direct Selling in the Philippines
• Direct Selling in the United Kingdom
• Homeshopping in Saudi Arabia
• Homeshopping in the Czech Republic
• Homeshopping in the Philippines
• Homeshopping in the United Kingdom
• Internet Retailing in Saudi Arabia
• Internet Retailing in the Czech Republic
• Internet Retailing in the Philippines
• Internet Retailing in the United Kingdom
• Online-Handel 2013
• Direct Selling in Brazil
• Direct Selling in Indonesia
• Direct Selling in Ireland
• Direct Selling in Taiwan
• Direct Selling in the US
• Direct Selling in Ukraine
• FOOD ONLINE