Marktanalyse - Direct Selling in the Netherlands

Direct selling performance remained weak in 2011, posting further declines in value sales. Online retailing was the main threat to direct sales at the end of the review period. Retailers are expected to start advertising in Dutch media in order to increase awareness and respond to competition from other forms of retailing, including online. In the Netherlands, direct sales communication and marketing actions are restricted to sponsorships of diverse activities.

Euromonitor International's Direct Selling in Netherlands report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics and Video Games Hardware Direct Selling, Consumer Healthcare Direct Selling, DIY and Gardening Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Toys and Games Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

DIRECT SELLING IN THE NETHERLANDS

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Channel Indicators

Table 1 Direct Selling Agents 2010

Channel Data

Table 2 Direct Selling by Category: Value 2006-2011

Table 3 Direct Selling by Category: % Value Growth 2006-2011

Table 4 Direct Selling Company Shares by Value 2007-2011

Table 5 Direct Selling Brand Shares by Value 2008-2011

Table 6 Direct Selling Forecasts by Category: Value 2011-2016

Table 7 Direct Selling Forecasts by Category: % Value Growth 2011-2016

Executive Summary

Retailing Continues To Pick Up Speed in 2011

Technology Offers Helping Hand for Retailing Industry

Grocery Retailing Outpaces Non-grocery Retailing

Local Supermarket Chains Rule the Roost

Stagnation Likely Over Forecast Period As Industry Matures

Key Trends and Developments

Dutch Economic Recovery Not As Rapid As Expected

Social Media Increasingly Seen As Essential Tool for Retailers

Dutch Government Further Regulates Retailers' Opening Times

Private Label: Dutch Retailers Become More Innovative

Card Payments Become the Norm As Cash Falls Out of Fashion

Internet Retailing: Increasing Number of Consumers Buy Online

Market Indicators

Table 8 Employment in Retailing 2006-2011

Market Data

Table 9 Sales in Retailing by Category: Value 2006-2011

Table 10 Sales in Retailing by Category: % Value Growth 2006-2011

Table 11 Sales in Retailing by Grocery vs Non-Grocery 2006-2011

Table 12 Sales in Store-Based Retailing by Category: Value 2006-2011

Table 13 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011

Table 14 Sales in Non-Grocery Retailers by Category: Value 2006-2011

Table 15 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011

Table 16 Sales in Non-store Retailing by Category: Value 2006-2011

Table 17 Sales in Non-store Retailing by Category: % Value Growth 2006-2011

Table 18 Retailing Company Shares: % Value 2007-2011

Table 19 Retailing Brand Shares: % Value 2008-2011

Table 20 Store-Based Retailing Company Shares: % Value 2007-2011

Table 21 Store-Based Retailing Brand Shares: % Value 2008-2011

Table 22 Non-Grocery Retailers Company Shares: % Value 2007-2011

Table 23 Non-Grocery Retailers Brand Shares: % Value 2008-2011

Table 24 Non-store Retailing Company Shares: % Value 2007-2011

Table 25 Non-store Retailing Brand Shares: % Value 2008-2011

Table 26 Forecast Sales in Retailing by Category: Value 2011-2016

Table 27 Forecast Sales in Retailing by Category: % Value Growth 2011-2016

Table 28 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016

Table 29 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016

Table 30 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016

Table 31 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016

Table 32 Forecast Sales in Non-store Retailing by Category: Value 2011-2016

Table 33 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016

Appendix

Operating Environment

Cash and Carry

Definitions

Sources

Summary 1 Research Sources

• Asia-Pacific Online Payment Methods Reports 2013-First Half 2013
• BRIC Online Payment Methods Reports 2013-First Half 2013
• Direct Selling in Argentina
• Direct Selling in Bulgaria
• Direct Selling in Hungary
• Direct Selling in Japan
• Direct Selling in New Zealand
• Direct Selling in Saudi Arabia
• Direct Selling in Slovakia
• Direct Selling in South Africa
• Direct Selling in Switzerland
• Direct Selling in the Czech Republic
• Direct Selling in the Philippines
• Direct Selling in the United Kingdom
• Europe Online Payment Methods Reports 2013-First Half 2013
• Homeshopping in Argentina
• Homeshopping in Bulgaria
• Homeshopping in Hungary
• Homeshopping in Japan
• Homeshopping in New Zealand