Marktanalyse - Direct Selling in Morocco

Beauty and personal care direct selling remained the main direct selling channel present in Morocco in 2011. New product developments, targeted promotions and other innovative activities were the main drivers of growth in direct selling current value sales. For example, Oriflame and Avon Products Inc expanded distribution of their catalogues and offered attractive discounts to regular customers in an effort to boost revenues. At the same time, direct selling companies developed more attractive...

Euromonitor International's Direct Selling in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics and Video Games Hardware Direct Selling, Consumer Healthcare Direct Selling, DIY and Gardening Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Toys and Games Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

DIRECT SELLING IN MOROCCO

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Channel Data

Table 1 Direct Selling by Category: Value 2006-2011

Table 2 Direct Selling by Category: % Value Growth 2006-2011

Table 3 Direct Selling Company Shares by Value 2007-2011

Table 4 Direct Selling Brand Shares by Value 2008-2011

Table 5 Direct Selling Forecasts by Category: Value 2011-2016

Table 6 Direct Selling Forecasts by Category: % Value Growth 2011-2016

Avon Products Inc in Retailing (morocco)

Strategic Direction

Key Facts

Summary 1 Avon Products Inc: Key Facts

Summary 2 Avon Beauty Products: Operational Indicators

Internet Strategy

Company Background

Competitive Positioning

Summary 3 Avon Beauty Products: Competitive Position 2012

Executive Summary

Retailing Rebounds in 2011

Safer Online Transactions Underpin Good Performance of Internet Retailing

Consumers Continue To Favour Cheapest Formats As They Seek To Save

Domestic Players Dominate Retailing

Internet Retailing Expected To Remain the Most Dynamic

Key Trends and Developments

Economic Conditions

Internet Retailing

Private Label Increases Its Presence

Morocco Embraces Larger Retail Outlets and Western-style Shopping Centres

New Concepts in Retailing

Market Indicators

Table 7 Employment in Retailing 2006-2011

Market Data

Table 8 Sales in Retailing by Category: Value 2006-2011

Table 9 Sales in Retailing by Category: % Value Growth 2006-2011

Table 10 Sales in Retailing by Grocery vs Non-Grocery 2006-2011

Table 11 Sales in Store-Based Retailing by Category: Value 2006-2011

Table 12 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011

Table 13 Sales in Non-Grocery Retailers by Category: Value 2006-2011

Table 14 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011

Table 15 Sales in Non-store Retailing by Category: Value 2006-2011

Table 16 Sales in Non-store Retailing by Category: % Value Growth 2006-2011

Table 17 Retailing Company Shares: % Value 2007-2011

Table 18 Retailing Brand Shares: % Value 2008-2011

Table 19 Store-Based Retailing Company Shares: % Value 2007-2011

Table 20 Store-Based Retailing Brand Shares: % Value 2008-2011

Table 21 Non-Grocery Retailers Company Shares: % Value 2007-2011

Table 22 Non-Grocery Retailers Brand Shares: % Value 2008-2011

Table 23 Non-store Retailing Company Shares: % Value 2007-2011

Table 24 Non-store Retailing Brand Shares: % Value 2008-2011

Table 25 Forecast Sales in Retailing by Category: Value 2011-2016

Table 26 Forecast Sales in Retailing by Category: % Value Growth 2011-2016

Table 27 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016

Table 28 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016

Table 29 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016

Table 30 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016

Table 31 Forecast Sales in Non-store Retailing by Category: Value 2011-2016

Table 32 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016

Appendix

Operating Environment

Cash and Carry

Definitions

Source

Summary 4 Research Sources

• Asia-Pacific Online Payment Methods Reports 2013-First Half 2013
• BRIC Online Payment Methods Reports 2013-First Half 2013
• Direct Selling in Argentina
• Direct Selling in Bulgaria
• Direct Selling in Hungary
• Direct Selling in Japan
• Direct Selling in New Zealand
• Direct Selling in Saudi Arabia
• Direct Selling in Slovakia
• Direct Selling in South Africa
• Direct Selling in Switzerland
• Direct Selling in the Czech Republic
• Direct Selling in the Philippines
• Direct Selling in the United Kingdom
• Europe Online Payment Methods Reports 2013-First Half 2013
• Homeshopping in Argentina
• Homeshopping in Bulgaria
• Homeshopping in Hungary
• Homeshopping in Japan
• Homeshopping in New Zealand