Marktanalyse - Direct Selling in Colombia

In 2011, direct selling companies focused on customer service, frequency of catalogue updates, and launching new products. Colombian culture demands top-of-the-line customer service. As this channel requires a person-to-person sales method, usually the direct selling sales representative is a friend or someone who is known and trusted. This translates into reliability and a personalised service. Therefore, in this channel companies are required to focus on avoiding delays in delivery, ensure...

Euromonitor International's Direct Selling in Colombia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics and Video Games Hardware Direct Selling, Consumer Healthcare Direct Selling, DIY and Gardening Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Toys and Games Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

DIRECT SELLING IN COLOMBIA

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Channel Data

Table 1 Direct Selling by Category: Value 2006-2011

Table 2 Direct Selling by Category: % Value Growth 2006-2011

Table 3 Direct Selling Company Shares by Value 2007-2011

Table 4 Direct Selling Brand Shares by Value 2008-2011

Table 5 Direct Selling Forecasts by Category: Value 2011-2016

Table 6 Direct Selling Forecasts by Category: % Value Growth 2011-2016

Avon Colombia Ltda in Retailing (colombia)

Strategic Direction

Key Facts

Summary 1 Avon Colombia Ltda: Key Facts

Summary 2 Avon Colombia Ltda: Operational Indicators

Internet Strategy

Company Background

Private Label

Summary 3 Avon Colombia Ltda: Private Label Portfolio

Competitive Positioning

Summary 4 Avon Colombia Ltda: Competitive Position 2011

Belstar SA in Retailing (colombia)

Strategic Direction

Key Facts

Summary 5 Belstar SA: Key Facts

Summary 6 Belstar SA: Operational Indicators

Internet Strategy

Company Background

Private Label

Summary 7 Belstar SA: Private Label Portfolio

Competitive Positioning

Summary 8 Belstar SA: Competitive Position 2011

Confecciones Leonisa SA in Retailing (colombia)

Strategic Direction

Key Facts

Summary 9 Confecciones Leonisa SA: Key Facts

Summary 10 Confecciones Leonisa SA: Operational Indicators

Internet Strategy

Summary 11 Confecciones Leonisa SA: Share of Sales Generated by Internet Retailing

Company Background

Private Label

Summary 12 Confecciones Leonisa SA: Private Label Portfolio

Competitive Positioning

Summary 13 Confecciones Leonisa SA: Competitive Position 2011

Executive Summary

Retailing Grows in 2011

Market Players Invest in the Market and Increase Their Presence

Small and Large Format Stores Are Crucial in Satisfying Demand

New Players Take Advantage of Fragmented Competitive Environment

Channel Diversification Will Drive Retail Sales Throughout the Forecast Period

Key Trends and Developments

Economic Growth Drives Consumption

Internet Retailing Still Small But Growing

Government Policies Push Free Trade and Foreign Direct Investment (fdi)

Private Label Most Popular in Grocery Retailing With Portfolios Expanding

Independent Small Grocers Gaining Importance

Growing Diversification of Retail Channels

Market Indicators

Table 7 Employment in Retailing 2006-2011

Market Data

Table 8 Sales in Retailing by Category: Value 2006-2011

Table 9 Sales in Retailing by Category: % Value Growth 2006-2011

Table 10 Sales in Retailing by Grocery vs Non-Grocery 2006-2011

Table 11 Sales in Store-Based Retailing by Category: Value 2006-2011

Table 12 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011

Table 13 Sales in Non-Grocery Retailers by Category: Value 2006-2011

Table 14 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011

Table 15 Sales in Non-store Retailing by Category: Value 2006-2011

Table 16 Sales in Non-store Retailing by Category: % Value Growth 2006-2011

Table 17 Retailing Company Shares: % Value 2007-2011

Table 18 Retailing Brand Shares: % Value 2008-2011

Table 19 Store-Based Retailing Company Shares: % Value 2007-2011

Table 20 Store-Based Retailing Brand Shares: % Value 2008-2011

Table 21 Non-Grocery Retailers Company Shares: % Value 2007-2011

Table 22 Non-Grocery Retailers Brand Shares: % Value 2008-2011

Table 23 Non-store Retailing Company Shares: % Value 2007-2011

Table 24 Non-store Retailing Brand Shares: % Value 2008-2011

Table 25 Forecast Sales in Retailing by Category: Value 2011-2016

Table 26 Forecast Sales in Retailing by Category: % Value Growth 2011-2016

Table 27 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016

Table 28 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016

Table 29 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016

Table 30 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016

Table 31 Forecast Sales in Non-store Retailing by Category: Value 2011-2016

Table 32 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016

Appendix

Operating Environment

Cash and Carry

Table 33 Cash and Carry: Sales Value 2006-2011

Table 34 Cash and Carry: Sales by National Brand Owner: Sales Value 2008-2011

Table 35 Cash and Carry: Number of Outlets by National Brand Owner: 2008-2011

Definitions

Sources

Summary 14 Research Sources

• Direct Selling in Saudi Arabia
• Direct Selling in the Czech Republic
• Direct Selling in the Philippines
• Direct Selling in the United Kingdom
• Homeshopping in Saudi Arabia
• Homeshopping in the Czech Republic
• Homeshopping in the Philippines
• Homeshopping in the United Kingdom
• Internet Retailing in Saudi Arabia
• Internet Retailing in the Czech Republic
• Internet Retailing in the Philippines
• Internet Retailing in the United Kingdom
• Online-Handel 2013
• Direct Selling in Brazil
• Direct Selling in Indonesia
• Direct Selling in Ireland
• Direct Selling in Taiwan
• Direct Selling in the US
• Direct Selling in Ukraine
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