Marktanalyse - Consumer Attitudes and Online Retail Dynamics in Mexico

Marktanalyse - Consumer Attitudes and Online Retail Dynamics in Mexico

Retail, Mexico, Online, Format, Sales, Development, Trends, Value, Growth, Decline, Internet, Online Retailers, Innovative Retailers



Companies Mentioned:

Liverpool, El Palacio de Hierro, Martí

Inhaltsverzeichnis - Marktanalyse - Consumer Attitudes and Online Retail Dynamics in Mexico



1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016

1.2.2 Changes to terms used in the Canadean taxonomy

1.3 Summary Methodology

1.3.1 Overview

1.3.2 The triangulated market sizing method

1.3.3 Industry surveys in the creation of retail market data

1.3.4 Quality control and standardized processes

2 Consumer Insight: Online Shopping Attitudes and behaviors

2.1 Overview of the Mexico Online Shopping Environment

2.1.1 Lackluster IT infrastructure, high broadband costs, and poor educational standards stifling internet penetration, and subsequently online retail in the country

2.1.2 Lower tariffs and faster speeds forecasted for Mexican broadband

2.1.3 Subdued 3G uptake due to low smart-phone penetration and high 3G tariffs

2.2 Consumer Attitudes and Behavior

2.2.1 Mexican consumers overwhelmingly prefer shopping at physical stores, restraining online retail penetration

2.2.2 Low monetary and non-monetary cost main reason to shop online

2.2.3 Music, video, and entertainment products dominate the m-retail market

2.2.4 AMIPCI Seal of Trust a resounding success as online retailers respond positively towards the certification

2.2.5 Low-touch products driving online retail sales; books, news, and stationery products defy the trend due to low book readership in the country

2.2.6 Credit cards remain the preferred payment method for online retail purchases

3 Online Channel Dynamics

3.1 The Online Channel’s Share of Total Retail Sales

3.1.1 Mexican online vs. offline channel forecasts

3.1.2 Online penetration: global and regional comparisons

3.1.2.1 Mexico Online Retail Sales Penetration compared to Global Average

3.1.2.2 Mexico Online Retail Sales Penetration compared to Latin American Average

3.2 Channel Dynamics

3.2.1 Mexico retail channel dynamics - future performance

3.2.2 Channel group share development

3.2.3 Individual channel performance

3.3 Category Dynamics

3.3.1 Online vs. offline retail sales comparison by category group, 2011

3.3.2 Online retail market dynamics by category

3.3.3 Online retail sales share by category group

3.3.4 Online retail sales growth by individual category

3.3.5 Food and grocery categories: market size and forecasts

3.3.6 Electrical and electronics categories: market size and forecasts

3.3.7 Music, video, and entertainment software categories: market size and forecasts

3.3.8 Apparel, accessories, and luxury group categories: size and forecasts

3.3.9 Books, news, and stationery categories: market size and forecasts

3.3.10 Sports and leisure equipment categories: market size and forecasts

3.3.11 Furniture and floor coverings categories: market size and forecasts

3.3.12 Home and garden categories: market size and forecasts

4 Case Studies: Leading Online Retailers in Mexico

4.1 Retailer 1: Liverpool

4.1.1 Business description

4.1.2 Site experience

4.2 Retailer 2: El Palacio de Hierro

4.2.1 Business description

4.2.2 Site experience

4.3 Other Innovative Retailers in Mexico

4.3.1 Martí

5 Appendix

5.1 About Canadean

5.2 Disclaimer









Tabellenverzeichnis - Marktanalyse - Consumer Attitudes and Online Retail Dynamics in Mexico



Table 1: Mexico Exchange Rate MXN-US$ (Annual Average), 2006-2011

Table 2: Canadean Retail Channel Definitions

Table 3: Canadean Retail Category Definitions

Table 4: Changes to Canadean Taxonomy

Table 5: Canadean Retail Country Coverage

Table 6: Mexico Online vs. Offline Retail Sales and Forecast (MXN billion),2006-2016

Table 7: Mexico Online vs. Offline Retail Sales and Forecast (US$ billion),2006-2016

Table 8: Mexico Online vs. Offline Retail Sales and Forecast (% Share), 2006-2016

Table 9: Mexico Online Sales vs. Global Average

Table 10: Mexico Online Sales vs. Latin America

Table 11: Mexico Overall Retail Segmentation (MXN million) by Channel Group, 2006-2016

Table 12: Mexico Channel Retail Sales and Forecast (MXN billion) by Channel Group, 2006-2016

Table 13: Mexico Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2006-2016

Table 14: Mexico Channel Retail Sales and Forecast (% Share) by Channel Group, 2006-2016

Table 15: Mexico Channel Retail Sales and Forecast (MXN billion) by Channel, 2006-2016

Table 16: Mexico Channel Retail Sales and Forecast (US$ billion) by Channel, 2006-2016

Table 17: Mexico Retail Sales Split (MXN million), Online vs. Offline, 2011

Table 18: Mexico Retail Sales Split (US$ million), Online vs. Offline, 2011

Table 19: Mexico Online Retailers Market Dynamics by Category Group, 2006-2016

Table 20: Mexico Online Retail Sales and Forecast (MXN million) by Category Group, 2006-2016

Table 21: Mexico Online Retail Sales and Forecast (US$ million) by Category Group, 2006-2016

Table 22: Mexico Total and Online Retail Sales in Food and Grocery Categories (MXN million),2006-2016

Table 23: Mexico Total and Online Retail Sales in Food and Grocery Categories (US$ million),2006-2016

Table 24: Mexico Total and Online Retail Sales in Electrical and Electronics Categories (MXN million),2006-2016

Table 25: Mexico Total and Online Retail Sales in Electrical and Electronics Categories (US$ million),2006-2016

Table 26: Mexico Total and Online Retail Sales in Music, Video and Entertainment Categories (MXN million),2006-2016

Table 27: Mexico Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million),2006-2016

Table 28: Mexico Total and Online Retail Sales in Apparel, Accessories, and Luxury Categories (MXN million),2006-2016

Table 29: Mexico Total and Online Retail Sales in Apparel, Accessories and Luxury Categories (US$ million),2006-2016

Table 30: Mexico Total and Online Retail Sales in Books, News and Stationery Categories (MXN million),2006-2016

Table 31: Mexico Total and Online Retail Sales in Books, News and Stationery Categories (US$ million),2006-2016

Table 32: Mexico Total and Online Retail Sales in Sports and Leisure Equipment Categories (MXN million),2006-2016

Table 33: Mexico Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million),2006-2016

Table 34: Mexico Total and Online Retail Sales in Furniture and Floor Coverings Categories (MXN million),2006-2016

Table 35: Mexico Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million),2006-2016

Table 36: Mexico Total and Online Retail Sales in Home and Garden Products Categories (MXN million),2006-2016

Table 37: Mexico Total and Online Retail Sales in Home and Garden Products Categories (US$ million),2006-2016









Übersichtenverzeichnis - Marktanalyse - Consumer Attitudes and Online Retail Dynamics in Mexico



Figure 1: The Triangulated Market Sizing Methodology

Figure 2: Total Internet Users and Penetration, 2006-2010

Figure 3: Total Fixed Broadband Internet Subscribers and Penetration, 2005-2010

Figure 4: Total Mobile Users and Penetration, 2005-2010

Figure 5: Mexico Online Retail Sales and Online Retail Penetration, 2006-2016

Figure 6: Mexico Category Group Online Retail Sales Penetration, 2011

Figure 7: Mexico Online Payment Methods, 2006-2010

Figure 8: Mexico Online and Offline Retail Sales and Forecast (US$ million), 2006-2016

Figure 9: Mexico Online Sales vs. Global Average (% of Total Retail)

Figure 10: Mexico Online Sales vs. Latin American Countries Average (% of Total Retail)

Figure 11: Mexico Overall Retail Market Dynamics by Channel Group, 2006-2016

Figure 12: Mexico Retail Sales and Forecast (MXN billion) by Channel Group, 2006-2016

Figure 13: Mexico Retail Sales, Online vs. Offline, 2011

Figure 14: Mexico Online Retailers Market Dynamics by Category Group, 2006-2016

Figure 15: Mexico Online Retail Sales and Forecast (US$ million) by Category Group, 2006-2016

Figure 16: Liverpool - Site Overview

Figure 17: Liverpool-Product Thumbnail View

Figure 18: Liverpool-Product Comparison View

Figure 19: Liverpool: Promotions Page Overview

Figure 20: El Palacio de Hierro : Site Overview

Figure 21: El Palacio de Hierro: Product Page Overview - Product Description

Figure 22: El Palacio de Hierro : Search Feature

Figure 23: El Palacio de Hierro : Product Page Overview -Product Zoom and Product Description

Figure 24: El Palacio de Hierro : iPad Application

Figure 25: Martí - Product Zoom

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