Marktanalyse - Vegetables in Italy

The figures for 2010 further confirmed the slow but steady shift, especially among consumers who live in urban areas, towards choosing more prepared and frozen vegetables over fresh products. According to ISMEA (Istituto di Servizi per il Mercato Agricolo Alimentare), the packaged category recorded growth of 8% over the review period

Euromonitor International's Vegetables in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2007-2011, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market — be they new product developments, consumption patterns and distribution data. Forecasts to 2016 illustrate how the market is set to change.


Product coverage: Onion, Other Vegetables, Tomatoes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vegetables market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

VEGETABLES IN ITALY

Euromonitor International

January 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Prospects

Category Data

Table 1 Sales of Vegetables by Category: Total Volume 2005-2010

Table 2 Sales of Vegetables by Category: % Total Volume Growth 2005-2010

Table 3 Sales of Vegetables by Distribution Format: % Total Volume Analysis 2005-2010

Table 4 Forecast Sales of Vegetables by Category: Total Volume 2010-2015

Table 5 Forecast Sales of Vegetables by Category: % Total Volume Growth 2010-2015

Executive Summary

Poor Performance Due To Economic Difficulties in 2010

Larger Retailers Win Urban Consumers, But Independents Remain Important

Demand for Convenience Set To Further Impact Fresh Food

Key Trends and Developments

Poor Economy Prompts Consumers To Chose Processed Food Over Fresh

Processed Food Poses A Greater Threat As the Consumer Profile Changes

Market Data

Table 6 Sales of Fresh Food by Category: Total Volume 2005-2010

Table 7 Sales of Fresh Food by Category: % Total Volume Growth 2005-2010

Table 8 Sales of Fresh Food by Distribution Format: % Total Volume Analysis 2005-2010

Table 9 Sales of Fresh Food by Distribution Format: % Retail Volume Analysis 2005-2010

Table 10 Forecast Sales of Fresh Food by Category: Total Volume 2010-2015

Table 11 Forecast Sales of Fresh Food by Category: % Total Volume Growth 2010-2015

Definitions

Summary 1 Research Sources

• Global Starch Product Market to 2017 - Market Size, Growth, and Forecasts in Over 50 Countries
• Obst und Gemüse in Mexiko: ISIC 1513
• Database of Fruit and Vegetable Markets in Australia
• Database of Fruit and Vegetable Markets in Belgium
• Database of Fruit and Vegetable Markets in Brazil
• Database of Fruit and Vegetable Markets in Canada
• Database of Fruit and Vegetable Markets in Finland
• Database of Fruit and Vegetable Markets in France
• Database of Fruit and Vegetable Markets in Germany
• Database of Fruit and Vegetable Markets in Hong Kong
• Database of Fruit and Vegetable Markets in Ireland
• Database of Fruit and Vegetable Markets in Italy
• Database of Fruit and Vegetable Markets in Japan
• Database of Fruit and Vegetable Markets in Kazakhstan
• Database of Fruit and Vegetable Markets in Malaysia
• Database of Fruit and Vegetable Markets in Mexico
• Database of Fruit and Vegetable Markets in Netherlands
• Database of Fruit and Vegetable Markets in Poland
• Database of Fruit and Vegetable Markets in Romania
• Database of Fruit and Vegetable Markets in Russia