Marktanalyse - Fruit & vegetables in Italy

Introduction

Fruit & vegetables in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy fruit & vegetables market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The fruit and vegetable market is taken to be the sale to consumers of fresh fruit and fresh vegetables, including potatoes. Processed and preserved fruit and vegetables, including juices, frozen and canned products, are excluded. Volumes are calculated from per capita availability and mid-year populations, where 'availability' denotes the quantities sold (or otherwise available) to consumers without regard to whether the produce is physically consumed or not. Any currency conversions included in this report have been calculated using constant 2010 annual average exchange rates.

*The Italian fruit & vegetables market had total revenues of $17.8 billion in 2010, representing a compound annual growth rate (CAGR) of 1.8% for the period spanning 2006-2010.

*Market consumption volumes increased with a CAGR of 0.2% between 2006 and 2010, to reach a total of 8.3 million tons in 2010.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 1.9% for the five-year period 2010-2015, which is expected to drive the market to a value of $19.6 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the fruit & vegetables market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the fruit & vegetables market in Italy

Leading company profiles reveal details of key fruit & vegetables market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy fruit & vegetables market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Italy economy

Key Questions Answered

What was the size of the Italy fruit & vegetables market by value in 2010?

What will be the size of the Italy fruit & vegetables market in 2015?

What factors are affecting the strength of competition in the Italy fruit & vegetables market?

How has the market performed over the last five years?

What are the main segments that make up Italy's fruit & vegetables market?

TABLE OF CONTENTS

EXECUTIVE SUMMARY 2

MARKET OVERVIEW 7

Market definition 7

Research highlights 8

Market analysis 9

MARKET VALUE 10

MARKET VOLUME 11

MARKET SEGMENTATION I 12

MARKET SEGMENTATION II 13

FIVE FORCES ANALYSIS 14

Summary 14

Buyer power 15

Supplier power 16

New entrants 17

Substitutes 18

Rivalry 19

LEADING COMPANIES 20

Carrefour S.A. 20

Conad 24

Coop Italia 25

Metro AG 26

MARKET FORECASTS 30

Market value forecast 30

Market volume forecast 31

MACROECONOMIC INDICATORS 32

APPENDIX 34

Methodology 34

Industry associations 35

Related Datamonitor research 35

Disclaimer 36

ABOUT DATAMONITOR 37

Premium Reports 37

Summary Reports 37

Datamonitor consulting 37



LIST OF TABLES

Table 1: Italy fruit & vegetables market value: $ million, 2006—10 10

Table 2: Italy fruit & vegetables market volume: million tonne, 2006—10 11

Table 3: Italy fruit & vegetables market segmentation I:% share, by value, 2010 12

Table 4: Italy fruit & vegetables market segmentation II: % share, by value, 2010 13

Table 5: Carrefour S.A.: key facts 20

Table 6: Carrefour S.A.: key financials ($) 21

Table 7: Carrefour S.A.: key financials (€) 22

Table 8: Carrefour S.A.: key financial ratios 22

Table 9: Conad: key facts 24

Table 10: Coop Italia: key facts 25

Table 11: Metro AG: key facts 26

Table 12: Metro AG: key financials ($) 27

Table 13: Metro AG: key financials (€) 27

Table 14: Metro AG: key financial ratios 28

Table 15: Italy fruit & vegetables market value forecast: $ million, 2010—15 30

Table 16: Italy fruit & vegetables market volume forecast: million tonne, 2010—15 31

Table 17: Italy size of population (million), 2006—10 32

Table 18: Italy gdp (constant 2000 prices, $ billion), 2006—10 32

Table 19: Italy gdp (current prices, $ billion), 2006—10 32

Table 20: Italy inflation, 2006—10 33

Table 21: Italy consumer price index (absolute), 2006—10 33

Table 22: Italy exchange rate, 2006—10 33



LIST OF FIGURES

Figure 1: Italy fruit & vegetables market value: $ million, 2006—10 10

Figure 2: Italy fruit & vegetables market volume: million tonne, 2006—10 11

Figure 3: Italy fruit & vegetables market segmentation I:% share, by value, 2010 12

Figure 4: Italy fruit & vegetables market segmentation II: % share, by value, 2010 13

Figure 5: Forces driving competition in the fruit & vegetables market in Italy, 2010 14

Figure 6: Drivers of buyer power in the fruit & vegetables market in Italy, 2010 15

Figure 7: Drivers of supplier power in the fruit & vegetables market in Italy, 2010 16

Figure 8: Factors influencing the likelihood of new entrants in the fruit & vegetables market in Italy, 2010 17

Figure 9: Factors influencing the threat of substitutes in the fruit & vegetables market in Italy, 2010 18

Figure 10: Drivers of degree of rivalry in the fruit & vegetables market in Italy, 2010 19

Figure 11: Carrefour S.A.: revenues & profitability 23

Figure 12: Carrefour S.A.: assets & liabilities 23

Figure 13: Metro AG: revenues & profitability 28

Figure 14: Metro AG: assets & liabilities 29

Figure 15: Italy fruit & vegetables market value forecast: $ million, 2010—15 30

Figure 16: Italy fruit & vegetables market volume forecast: million tonne, 2010—15 31

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