Marktanalyse - Fruit & vegetables in Germany

Introduction

Fruit & vegetables in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany fruit & vegetables market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The fruit and vegetable market is taken to be the sale to consumers of fresh fruit and fresh vegetables, including potatoes. Processed and preserved fruit and vegetables, including juices, frozen and canned products, are excluded. Volumes are calculated from per capita availability and mid-year populations, where 'availability' denotes the quantities sold (or otherwise available) to consumers without regard to whether the produce is physically consumed or not. Any currency conversions included in this report have been calculated using constant 2010 annual average exchange rates.

*The German fruit & vegetables market had total revenue of $16.3 billion in 2010, representing a compound annual rate of change (CARC) of -5.9% for the period spanning 2006-2010.

*Market consumption volumes decreased with a CARC of -2.5% between 2006 and 2010, to reach a total of 8.6 million tons in 2010.

*The performance of the market is forecast to accelerate, with an anticipated compound annual growth rate (CAGR) of 2.3% for the five-year period 2010-2015, which is expected to drive the market to a value of $18.3 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the fruit & vegetables market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the fruit & vegetables market in Germany

Leading company profiles reveal details of key fruit & vegetables market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany fruit & vegetables market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Germany economy

Key Questions Answered

What was the size of the Germany fruit & vegetables market by value in 2010?

What will be the size of the Germany fruit & vegetables market in 2015?

What factors are affecting the strength of competition in the Germany fruit & vegetables market?

How has the market performed over the last five years?

What are the main segments that make up Germany's fruit & vegetables market?

TABLE OF CONTENTS

EXECUTIVE SUMMARY 2

MARKET OVERVIEW 7

Market definition 7

Research highlights 8

Market analysis 9

MARKET VALUE 10

MARKET VOLUME 11

MARKET SEGMENTATION I 12

MARKET SEGMENTATION II 13

FIVE FORCES ANALYSIS 14

Summary 14

Buyer power 15

Supplier power 16

New entrants 17

Substitutes 18

Rivalry 19

LEADING COMPANIES 20

ALDI Group 20

Edeka Zentrale 21

Metro AG 22

REWE Group (REWE) 26

MARKET FORECASTS 29

Market value forecast 29

Market volume forecast 30

MACROECONOMIC INDICATORS 31

APPENDIX 33

Methodology 33

Industry associations 34

Related Datamonitor research 34

Disclaimer 35

ABOUT DATAMONITOR 36

Premium Reports 36

Summary Reports 36

Datamonitor consulting 36



LIST OF TABLES

Table 1: Germany fruit & vegetables market value: $ billion, 2006—10 10

Table 2: Germany fruit & vegetables market volume: million tonne, 2006—10 11

Table 3: Germany fruit & vegetables market segmentation I:% share, by value, 2010 12

Table 4: Germany fruit & vegetables market segmentation II: % share, by value, 2010 13

Table 5: ALDI Group: key facts 20

Table 6: Edeka Zentrale: key facts 21

Table 7: Metro AG: key facts 22

Table 8: Metro AG: key financials ($) 23

Table 9: Metro AG: key financials (€) 23

Table 10: Metro AG: key financial ratios 24

Table 11: REWE Group (REWE): key facts 26

Table 12: REWE Group (REWE): key financials ($) 27

Table 13: REWE Group (REWE): key financials (€) 27

Table 14: REWE Group (REWE): key financial ratios 27

Table 15: Germany fruit & vegetables market value forecast: $ billion, 2010—15 29

Table 16: Germany fruit & vegetables market volume forecast: million tonne, 2010—15 30

Table 17: Germany size of population (million), 2006—10 31

Table 18: Germany gdp (constant 2000 prices, $ billion), 2006—10 31

Table 19: Germany gdp (current prices, $ billion), 2006—10 31

Table 20: Germany inflation, 2006—10 32

Table 21: Germany consumer price index (absolute), 2006—10 32

Table 22: Germany exchange rate, 2006—10 32



LIST OF FIGURES

Figure 1: Germany fruit & vegetables market value: $ billion, 2006—10 10

Figure 2: Germany fruit & vegetables market volume: million tonne, 2006—10 11

Figure 3: Germany fruit & vegetables market segmentation I:% share, by value, 2010 12

Figure 4: Germany fruit & vegetables market segmentation II: % share, by value, 2010 13

Figure 5: Forces driving competition in the fruit & vegetables market in Germany, 2010 14

Figure 6: Drivers of buyer power in the fruit & vegetables market in Germany, 2010 15

Figure 7: Drivers of supplier power in the fruit & vegetables market in Germany, 2010 16

Figure 8: Factors influencing the likelihood of new entrants in the fruit & vegetables market in Germany, 2010 17

Figure 9: Factors influencing the threat of substitutes in the fruit & vegetables market in Germany, 2010 18

Figure 10: Drivers of degree of rivalry in the fruit & vegetables market in Germany, 2010 19

Figure 11: Metro AG: revenues & profitability 24

Figure 12: Metro AG: assets & liabilities 25

Figure 13: REWE Group (REWE): revenues & profitability 28

Figure 14: REWE Group (REWE): assets & liabilities 28

Figure 15: Germany fruit & vegetables market value forecast: $ billion, 2010—15 29

Figure 16: Germany fruit & vegetables market volume forecast: million tonne, 2010—15 30

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