Marktanalyse - Portable Media Players in Turkey

Portable multimedia players outperformed portable MP3 players both in terms of growth and unit sales in 2010, despite the substantial gap in unit prices. Portable multimedia players grew by 11% in unit terms, compared to 4% growth recorded by MP3 players. Multimedia players recorded 18% value growth against 12% growth recorded by MP3 players. The availability of visual content, especially domestic TV shows, has helped sales of portable multimedia players to grow.

Euromonitor International's Portable Media Players in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Analogue Camcorders , Analogue Cameras , Digital Camcorders, Digital Cameras, E-Readers, Feature Phones, HD Camcorders, Other Portable Media Players, Portable MP3 Players, Portable Multimedia Players, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Portable Media Players market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

PORTABLE MEDIA PLAYERS IN TURKEY

Euromonitor International

December 2011



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Portable Media Players by Category: Volume 2005-2010

Table 2 Sales of Portable Media Players by Category: Value 2005-2010

Table 3 Sales of Portable Media Players by Category: % Volume Growth 2005-2010

Table 4 Sales of Portable Media Players by Category: % Value Growth 2005-2010

Table 5 Portable Media Players Company Shares 2006-2010

Table 6 Portable Media Players Brand Shares 2007-2010

Table 7 Sales of Portable Media Players by Distribution Format 2005-2010

Table 8 Forecast Sales of Portable Media Players by Category: Volume 2010-2015

Table 9 Forecast Sales of Portable Media Players by Category: Value 2010-2015

Table 10 Forecast Sales of Portable Media Players by Category: % Volume Growth 2010-2015

Table 11 Forecast Sales of Portable Media Players by Category: % Value Growth 2010-2015

Arçelik As in Consumer Electronics (turkey)

Strategic Direction

Key Facts

Summary 1 Arçelik AS: Key Facts

Summary 2 Arçelik AS: Operational Indicators

Company Background

Production

Summary 3 Arçelik AS: Production Statistics 2010

Competitive Positioning

Summary 4 Arçelik AS: Competitive Position 2010

Vestel Elektronik As in Consumer Electronics (turkey)

Strategic Direction

Key Facts

Summary 5 Vestel Elektronik AS: Key Facts

Summary 6 Vestel Elektronik AS: Operational Indicators

Company Background

Production

Summary 7 Vestel Elektronik AS: Production Statistics 2010

Competitive Positioning

Summary 8 Vestel Elektronik AS: Competitive Position 2010

Executive Summary

Post-recession Optimism Fuels Growth

'techno-markets' Increase Their Share in Consumer Electronics

Turkish Consumers Seek More Functionality

Unit Prices Continue To Decline

Healthy Growth Projected

Key Trends and Developments

Increased Consumer Confidence After the Recession Fuels Growth

Innovation Is Still the Key To Market Growth

Consumer Seek More Functionality and Are Prepared To Pay for It

'techno-markets' Increase Their Share of Retail Sales

Specialist Retailers

Summary 9 Leading Specialist Retailers 2010

Market Data

Table 12 Sales of Consumer Electronics by Category: Volume 2005-2010

Table 13 Sales of Consumer Electronics by Category: Value 2005-2010

Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2005-2010

Table 15 Sales of Consumer Electronics by Category: % Value Growth 2005-2010

Table 16 Consumer Electronics Company Shares 2006-2010

Table 17 Consumer Electronics Brand Shares 2007-2010

Table 18 Sales of Consumer Electronics by Distribution Format 2005-2010

Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2010-2015

Table 20 Forecast Sales of Consumer Electronics by Category: Value 2010-2015

Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2010-2015

Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2010-2015

Definitions

Summary 10 Research Sources

• Portable Media Players in Chile
• Portable Media Players in Japan
• Portable Media Players in Spain
• Portable Media Players in Australia
• Portable Media Players in France
• Portable Media Players in Greece
• Portable Media Players in Hong Kong, China
• Portable Media Players in Israel
• Portable Media Players in Italy
• Portable Media Players in Mexico
• Portable Media Players in Portugal
• Portable Media Players in Russia
• Portable Media Players in Saudi Arabia
• Portable Media Players in South Korea
• Portable Media Players in Sweden
• Portable Media Players in the Netherlands
• Portable Media Players in the United Arab Emirates
• Portable Media Players in Austria
• Portable Media Players in Germany
• Portable Media Players in Indonesia