Studie Multimedia

Die Welt der Kommunikationsmedien wächst weiter zusammen. Maßgeblich dazu beigetragen haben die Entwicklung neuer Endgeräte, die zunehmende Zahl von Mobilfunkanschlüssen, die sinkenden Kosten der Internet- und Mobilfunknutzung und die wachsende Beteiligung der Deutschen aller Altersgruppen in sozialen Internet-Netzwerken.

Primär die neuen Smartphones, Netbooks und Tablet PCs bestimmen die aktuelle En... mehr

2010 saw portable media players continuing to post growth in sales. The e-readers category, with its small sales base given its novelty nature, stood out with value sales growth of 111% in current terms in 2010. This was followed by portable multimedia players which posted current value growth of 23% in the same year. Portable multimedia players is the biggest contributor to portable media players sales in 2010, which stems in part from... mehr

Portable media players in Thailand recorded strong retail volume and value growth in 2010. Portable MP3 players continued to account for the largest retail volume sales while portable multimedia players registered the highest retail value sales. Portable MP3 players recorded slower retail volume and value growth in 2010, compared to 2009, due to the popularity of alternative products like mobile phones with enable MP3 functions. On the ... mehr

Portable multimedia players reached a larger penetration through middle-income segments, which could afford to have these devices, sometimes helped by retailers’ credit cards. A large group of lower income consumers, on the other hand, could afford to buy other portable media players such as MP3 players.

Euromonitor International's Portable Media Players in Colombia report offers a comprehensive guide to the size and shape ... mehr

Smartphones have started to play a part in everyday life and therefore are competitors of e-readers and audio/media players. It will be interesting to see if consumers use their smartphones as portable audio and media players or not. However, given the tendency towards professional items in other categories, it is expected that smartphones will not 'cannibalise” portable media players’ sales.

Euromonitor International's P... mehr

Portable media players recorded a good 14% volume growth in 2010. In general, portable media players are still pretty new to many people, as portable MP3 players were just launched in 2002, and portable multimedia players were launched in 2005. Overall, portable MP3 players remained a small market in volume terms, as not many consumers have yet acquired the habit of listening to music on the go. Besides, the entrance of portable media p... mehr

Volume shares in the category of portable media players are fragmented. Therefore, to attract certain consumers, products either provided at low prices or offer the latest technologies.

Euromonitor International's Portable Media Players in Taiwan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail... mehr

Portable media players registered 12% value growth to reach RM360 million in sales for 2010. This continued the trend over the review period, which saw demand for portable media players reach new heights each year. The ever-growing popularity of portable media players was boosted by their increasing affordability and appeal of entertainment-on-the-go especially to the young.

Euromonitor International's Portable Media Players ... mehr

Portable media players declined in value by 9% in 2010 as value sales of S$69 million were registered. The fall in demand for portable media players in Singapore was due to the increasing consumer preference for devices which offer multiple functions. Therefore, the introduction of smartphones which integrate the features of portable media player into mobile phones had a negative influence over sales of portable media players as volume ... mehr

Portable media players bore the brunt of increasing demand for some of the most dynamic categories in consumer electronics in 2010. Increases in battery life, storage space and the ability to stream music from the Internet on smartphones in 2010 meant the media playing component of the devices increasingly rivalled standalone media players. This squeezed growth and price margins in the portable media players category, and led to a volum... mehr

The rapid pace of technological change and shifts in US consumer expectations reshaped the portable media player category in 2010, with e-readers driving positive volume growth despite declines in all other categories. Improving technology in smartphones, which now feature comparable video and audio playback, in addition to wireless internet access and mobile gaming, has created new competition for portable media players.

Eur... mehr

Portable MP3 players continued to lose share against other products in 2010, with volume sales declining by 19.8%, mainly due to the ongoing popularity of smartphones offering music functions and portable multimedia players. In 2010, smartphones with high-quality music players installed became the first choice of many mobile phone users. At the same time, portable multimedia players also competed strongly with portable MP3 players, as t... mehr

Mobile phones today incorporate FM radio, radio recorders and increased memory in which numerous songs can be stored. This is making the use of a separate portable MP3 player redundant as almost everybody in urban areas possesses a mobile phone.

Euromonitor International's Portable Media Players in India report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products... mehr

Portable media players (MP3, multimedia, others) are slowly losing share and being removed. The main reason for this is competition from mobile phones, particularly smartphones, which are able to store and reproduce music with the same level of quality or maybe even better than portable media players. The key advantage of the portable media players remains portability: they are smaller, lighter and last longer.

Euromonitor In... mehr

With great innovations experienced in other sectors within consumer electronics in the review period such as the introduction of netbook and tablets and new features released in feature phone and smartphones, portable media players experienced fierce competition with other electronic products and the sector was serevely impacted in the 2005-2010 period. It is estimated that portable media players declined by nearly 6% in volume terms. mehr

Portable media players are suffering from a strategic change of focus, mainly driven by the increasing penetration of mobile phones, smart phones and portable multimedia players with increased memory, and music-enabled capabilities.

Euromonitor International's Portable Media Players in Argentina report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets ... mehr

Portable media players increasingly compete with mobile phones which allow audio and video playback. Instead of carrying two devices, consumers choose one more functional and versatile device. Standalone portable MP3 players are mainly used by young people, and people listening to music whilst engaged in sporting activities. Saturation in this group has already reached such a level that sales have ceased to grow.

Euromonitor ... mehr

With lifestyles in Ukraine becoming increasingly hectic, many Ukrainians are developing a growing interest in mobile consumer electronics devices, especially portable media players. Listening to music, watching video content and, more recently, using e-readers whilst on the move are increasingly preferred. Thus, as consumer confidence began to recover in 2010 following as signs of stability returned, the negative volume growth recorded ... mehr

Portable media players declined 16% in 2010 as consumers rushed to get smartphones.

Euromonitor International's Portable Media Players in Norway report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies,... mehr

Portable multimedia players reached a larger penetration through middle-income segments, which could afford to have these devices, sometimes helped by retailers’ credit cards. A large group of lower income consumers, on the other hand, could afford to buy other portable media players such as MP3 players.

Euromonitor International's Portable Media Players in Colombia report offers a comprehensive guide to the size and shape ... mehr

In 2009, portable media players declined by 16% in volume and 15% in current value terms. In addition to diminished consumer purchasing power, the category was negatively influenced by growing competition from mobile phones with audio and video playback possibilities which additionally limited demand for portable media players.

Euromonitor International's Portable Media Players in Russia report offers a comprehensive guide to... mehr

The portable media players category benefited from the late 2009 launch of e-readers. This product type proved to be a huge success; by 2010 volume sales of e-readers accounted for a 3% share of all portable media players and the success of the category served to limit the volume decline for portable media players as a whole.

Euromonitor International's Portable Media Players in Romania report offers a comprehensive guide to ... mehr

Having declined sharply in 2009 due to price hikes and unfavourable economic conditions, portable media players volume sales grew by a healthy 4% in 2010. This improvement was underpinned by new launches, improvements in distribution and the growing perception of certain product types as status symbols, particularly those in Apple’s iPod range. However, due to increasing maturity, further price hikes and growing competition from other... mehr

Portable multimedia players outperformed portable MP3 players both in terms of growth and unit sales in 2010, despite the substantial gap in unit prices. Portable multimedia players grew by 11% in unit terms, compared to 4% growth recorded by MP3 players. Multimedia players recorded 18% value growth against 12% growth recorded by MP3 players. The availability of visual content, especially domestic TV shows, has helped sales of portable ... mehr

While the value decline of portable media players slowed down in 2010, it continued to decrease even stronger than in previous years. This is due to the intensive value decline of portable MP3 players, which suffered from the trend towards smartphones and tablets. Unit prices remained stable except for other portable media players, which registered some decreases.

Euromonitor International's Portable Media Players in Austria ... mehr

In 2010 portable media players declined in volume terms. Also, current value sales of portable media players suffered a decline. Continuous technological developments and innovative product launches put significant pressure on outdated portable media players such as CD players or even MP3 players. All-in-one portable electronic devices won significant market share in Germany.

Euromonitor International's Portable Media Players... mehr

Sales growth of portable media players was driven by portable MP3 over the review period. MP3 players have become a necessity for young people. However, sales of portable MP3 players began moving downwards in the wake of the advent of MP3 with added video playback in the later years of the review period. In 2009 sales of portable MP3 players shrank 26% to 715,000 units. The conversion to flash memory from hard disk units completed in 20... mehr

Value sales of portable media players grew by 5% in 2010. The growth is a result of continued consumer need for portability and accessing information on-the-go. The great value of gadgets like E-readers also encouraged purchase. The introduction of iPod Touch has reinvigorated the portable multimedia player segment and redefined the category substantially.

Euromonitor International's Portable Media Players in Australia report... mehr

Portable media players started to decline in 2007. Some categories such as portable MP3 players reached maturity and saturation after the years of growth in the early 2000s. Demand for portable MP3 players declined in 2010, due to the increasing sophistication of music-enabled mobile phones, as well as the growing popularity of portable multimedia players, which cannibalised sales of audio MP3 players. More than 85% of the French listen... mehr

Despite a decline of 17% in current value terms in 2010, portable multimedia players remained the largest category, with sales reaching €28 million and 295,300 units. In volume terms, portable MP3 players was the second largest category, with 262,600 units, yet its contribution was considerably lower in value terms, in line with having the lowest unit price. In current value terms, it was other portable media players which ranked seco... mehr

Portable media players recorded retail volume growth of 33% in 2010, while current retail value sales increased by 74% to reach HK$354 million. Growth was mainly driven by the strong performance of e-readers in 2010. Portable multimedia players was the second fastest growing category in portable media players, with retail volume sales growth of 6% in 2010. This was mainly due to strong demand for Apple Inc’s iPod Touch.

Eur... mehr

After years of growth, and a decline in 2008 and 2009, demand for portable MP3 players was still declining in 2010, due partly to the increasing sophistication of music-enabled mobile phones, as well as the growing popularity of portable multimedia players, which cannibalised sales of audio MP3 players.

Euromonitor International's Portable Media Players in Italy report offers a comprehensive guide to the size and shape of the... mehr

2010 saw an increase in the capacity of media players as well as general improvements in battery life and appearance. Stylish devices of many different colours were launched during 2010, and there were also thematic MP3 players targeting children resembling Disney, Kitty and Star Wars characters.

Euromonitor International's Portable Media Players in Mexico report offers a comprehensive guide to the size and shape of the in-ho... mehr

Portable media players faced intensified competition from alternative technologies towards the end of the review period, such as tablets and smartphones. While at the beginning of the review period MP3 players were widely popular, their role has increasingly been taken over by new products such as smartphones with hard drives, which can store music and videos. The popularity of other portable consumer electronics such as Apple’s iPad ... mehr

Most portable media player products, particularly portable MP3 players and portable multimedia players, are usually associated with a younger range of consumers. Younger social groups in Portugal are the most affected by unemployment. According to the National Bureau of Statistics, unemployment figures for those under the age of 25 in Portugal reached approximately 100,000 in 2010, with even graduates struggling to find jobs. As their p... mehr

The Russian economy started to recover after a sharp decline in 2009, when real GDP declined by 8%. In 2010, real GDP growth reached 4%, and is expected to continue its gradual annual growth of 4% during the forecast period. This recovery is positively affecting other macroeconomic measures which are vital for the development of the portable media players category. Consumer disposable incomes increased by 12% in current value terms, whi... mehr

With a growing youth population in Saudi Arabia, portable multimedia players sales grew rapidly during the review period with a volume CAGR of 40% and a 47% current value CAGR. Volume sales stood at 570,000 units in 2010 with value sales of SR329 million. Nonetheless, growth was significantly slower in 2010, despite the ongoing growth of Saudi Arabia’s young population, and their increasing openness to western lifestyles.

E... mehr

Due to the boom in tablets and smartphones during 2010, the performance of portable multimedia players was slower in 2010 than in 2009. With tablets and smartphones possessing the capability to store and play digital media such as audio, images, videos, documents and more, some consumers saw less need to carry a separate portable media player with them.

Euromonitor International's Portable Media Players in South Korea report ... mehr

Growth in sales of portable media players in the UAE has historically been driven by sales of portable MP3 players. However, the introduction of portable multimedia players in 2005 saw sales of portable multimedia players quickly surge and sales of multimedia players have continued increasing ever since. Portable multimedia players have become a must-have consumer electronics item for young people in the UAE. However, the growth rate of... mehr

Portable media player volume sales increased by 2% in 2010. Sales grew very strongly over the review period with a CAGR of 12%, largely driven by the craze for Apple’s iPod and its many imitators. During 2010 the mobile phone category began to take its toll on portable media players as the strong penetration of smartphones began to eat away at certain portable media players, especially MP3 players. However, thanks to new technologies ... mehr

Portable multimedia players, such as the iPod Touch, drove category growth in 2010. Indeed, portable multimedia players was the only category to see rising sales in 2010. Although portable multimedia players are facing increased competition from smartphones, portable multimedia players are still considerably cheaper than smartphones.

Euromonitor International's Portable Media Players in Sweden report offers a comprehensive gu... mehr

Portable media players faced an increased threat from smartphones in 2010. Portable MP3 players and portable multimedia players were increasingly replaced by smartphones such as the iPhone, which easily plays both audio and video files. Due to the threat from other consumer electronics devices, portable media players declined by 6% in current value terms to reach ¥148.8 billion in 2010.

Euromonitor International's Portabl... mehr

Widespread availability of high-quality portable devices in the Spanish market such as e-readers and portable multimedia players was the most important factor impacting positively the portable media players category in 2010.

Euromonitor International's Portable Media Players in Spain report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a nationa... mehr

Driven by portable multimedia players and other portable media players, this category had a good performance in 2010, increasing value sales by almost 20% in current value terms. Over the post-earthquake period Chileans were looking for sophisticated electronic devices which could be easy to use and portable at the same time. Helped by a large supply in retailers and ad campaigns, portable media players reached a larger penetration thro... mehr