Studie Mobilfunkmarkt (Pre-payed, Vertäge) / Services

Studie - 'Marketing-Mix-Analyse Smartphone-Tarife 2012'

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Hong Kong is one of the most competitive and mature telecoms markets in the Asia-Pacific region. Although Hong Kong operators have traditionally received more revenues from post-paid services, prepaid is becoming increasingly important, and more prepaid services and applications are emerging. This report shows the current status, competitive environment, KPIs, operators’ offerings, and future trends of the Hong Kong prepaid mobile mar... mehr

Vivo continues to maintain its lead in the highly competitive Brazilian mobile market. Its focus on adding and retaining high-value customers and data initiatives is expected to drive subscriber growth, while increasing mobile penetration and declining ARPU remain its key challenges.... mehr

Received wisdom in the mobile industry suggests that knowledge and experience is passed from the mature markets in the West and Asia on to emerging markets. The last two years has seen a sea-change in this relationship, and mobile operators in mature markets would do well to heed the lessons that can be learned from emerging markets.... mehr

The emerging markets for mobile telecoms (voice and data based) services include developing countries in Asia, Eastern Europe, Middle East, Africa and Latin America. Major capital investments by global telecoms companies in these markets are primarily driven by rising income levels, low mobile penetration and increasing demand for value added services.
This report provides an overview of the emerging mobile telecoms markets in ter... mehr

Africa’s mobile telecoms market has been a remarkable success story for the continent. Since mobile phones went mainstream in Africa in about 2000, the mobile industry has reshaped the continent’s business landscape, impacting every facet of economic and social development in the region. This report distils the trends in the African mobile market, outlining the key dynamics at play and the forces affecting the industry.... mehr

Ovum forecasts rapid growth in mobile voice and data revenues over the next five years. Mobile service operators will be increasingly dependent on wholesale services to offer their customers specialised capabilities including games, content, mobile browsing and corporate applications. Wholesalers must recognise this burgeoning revenue stream by focusing their attention on this valuable segment of customers.... mehr

Realtime (or dynamic) pricing as an approach to offering realtime discounts to customers has massive ‘win-win’ upsides for both service providers and users in emerging markets. Early implementations in South Africa demonstrate clear evidence of improving usage, ARPU and market share metrics. The lack of vendor choice and the high price of dynamic pricing solutions are currently the only bottlenecks preventing more operators from ado... mehr

Finaccord’s report titled Extended Warranties and Insurance for Mobile Consumer Products in Northern and Central Europe, is a report about the market for extended warranties and related insurance sold in conjunction with mobile consumer products in ten countries: Austria, the Czech Republic, Denmark, Germany, Hungary, Norway, Poland, Slovakia, Sweden and Switzerland. Mobile consumer products analysed are portable electronic devices, m... mehr

Finaccord’s report titled Extended Warranties and Insurance for Mobile Consumer Products in Southern and Western Europe, is a report about the market for extended warranties and related insurance sold in conjunction with mobile consumer products in eight countries: Belgium, France, Ireland, Italy, the Netherlands, Portugal, Spain and the UK. Mobile consumer products analysed are portable electronic devices, most notably laptop compute... mehr

Mobile Telephone Insurance in Europe is a report about the market for mobile telephone insurance in 18 countries in Europe: Austria, Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland and the UK. The report draws on extensive primary and secondary research covering 469 organisations involved in the marketing and distribution of m... mehr

Issues related to green environment, carbon emission, and e-waste management are becoming a growing concern for industries all over the world. In this regard, the telecommunication industry has also taken several initiatives towards protecting the environment and highlighting its role for a greener future. Manufacturing of Green mobile handsets and recycling of old mobile phones are some major steps taken by this industry. Green mobile ... mehr

The iPhone has captured the imaginations of consumers, and operators' marketing departments, around the world and provided operators with a much needed marketing boost. This report analyses the available iPhone tariffs from 71 markets around the world.... mehr

Although SIM-only tariffs have always been available, it is only recently that they have emerged from the shadows of the traditional prepaid and postpaid tariffs.... mehr

Introduction
The Singapore mobile market is at a key point of development, with limited organic growth in traditional services available, a new fixed telecoms market structure and negative flow-on from economic weakness.Scope
Ovum's research has, for over 20 years been focused at the junction of the technical and commercial domains. Ovum's market reports provide strategic analysis of evolving trends in wholesale, enterprise, c... mehr

Mobile TV over 3G is well established in developed markets, and is bedding down in fast-track developing markets such as India and Russia. Mobile operators have put a lot of effort into launching and promoting mobile TV and video.... mehr

Clear competitive battle lines are drawn between Asia's mobile alliances. The two most active regional groupings are split between the Bridge Alliance and Conexus Mobile Alliance. This report provides an overview of key trends and alliance activity.... mehr

With the growing momentum of wireless revolution, mobile devices have become a critical component of digital world. Mobile commerce or M-commerce is becoming a medium for business to improve their brand equity coupled with lower infrastructure cost and global customer market without the restrictions of time zones and region. This technology requires a transparent regulatory system. Therefore, a clearly defined regulatory framework is in... mehr

This study is the fifth iteration of a series of quarterly studies, covering 3Q08 onwards. It updates the findings of Ovum's previous quarterly study on 4Q07, which was published in July 2008.... mehr

Operators around the world are transforming their businesses in the face of challenging new market conditions. However, operators are moving at different speeds and focusing on different areas in their transformation activities.... mehr

Carrefour is now an International MVNO and sells its own-branded mobile services in seven global markets. Its mobile business model is simple — it sells no-frills mobile services and competes on price.... mehr

Non-dominant mobile network operators need to progress from price-competitive to disruptive strategies if they are to gain ground on their more established peers. Ovum examines the strategies of E-Plus and O2 in Germany and 3 in the UK in this light.... mehr

The success or failure of a non-dominant mobile network operator is heavily dependent on its ability to identify which markets to enter and which to avoid. Ovum examines eight NDMNOs in seven mobile markets around the world and identifies key lessons.... mehr

Since the turn of the century many significant changes have altered the US wholesale telecoms market. Principal Analyst Mike Sapien presents an introduction to the wholesale alternatives, technologies and providers.... mehr

Ovum has segmented the wholesale sector into dfferent product and service markets - infrastructure, transport, managed data services, access, MANs, voice and e-services. These markets cover both fixed and mobile services.... mehr

The mobile virtual network operator (MVNO) business model remains popular in Western Europe. The region’s diverse mix of markets has allowed MVNO activity to thrive. This report examines the key Western European MVNO markets, in particular the Netherlands, Belgium, Spain, Italy and Ireland.... mehr

Telecom New Zealand (TNZ) has had tough times over the last two years. It has been facing major regulatory undertakings and increased competition in its domestic market. With Vodafone New Zealand able to leverage Vodafone’s global scale and solutions and find an increasingly strong position in the consumer mobile market, TNZ has been pushed to innovate in the enterprise mobility market.... mehr

The Malaysian mobile market is approaching a time of potential disruption with new 3G entrants, WiMAX, the launch of mobile number portability, and rapid 3G adoption — all as the market approaches maturity.... mehr

Ovum has recently published worldwide forecasts for mobile total connections and ARPU. This report analyses the key themes and underlying trends shaping these forecasts.... mehr

Many issues define the Thailand mobile market including ongoing tariff wars, complex licensing, a new regulator, 3G, the introduction of interconnection and sophisticated marketing and segmentation. This report examines these issues and operators’ strategies, and provides an overview of the trends in the Thai mobile market.... mehr

Telecom network equipment providers (NEPs) have been pursuing services as a growth area for several years. In March 2008, Ovum provided an initial look at the size, growth, and profitability of this segment in a report titled 'Services business is key to infrastructure vendor profits.” In this report we more clearly delineate 'telco services” from the broader ICT services segment and provide updated market size and vendor share esti... mehr

Introduction

A slice of the IT Services Contracts Database covering all deals signed in the month of May, 2008, delivered in an Excel datasheet.

Scope

Covers global markets, including North America, EMEA and the emerging markets in APAC and Latin America Covers all deal types in all IT services domains, including infrastructure, applications and BPO

Highlights

This datasheet lists a... mehr

Along with Japan and Korea, North America stands out as one key area where Nokia does not enjoy market-leading success. In fact it has gone backwards in North America recently, falling to less than 10% market share compared to 40% worldwide.... mehr

The UK mobile market is mature and fiercely competitive. Mobile players are enticing existing subscribers to churn with handset subsidies, free gifts and discounted deals. UK MNOs must focus on retaining their existing mobile subscribers. This report highlights the UK mobile market conditions that are fuelling churn, and the key loyalty programmes and reward schemes employed by UK MNOs.... mehr

MTS has the eighth largest subscriber base in the world and the largest in Russia, with a dominant presence in five further markets in the Commonwealth of Independent States (CIS). This report analyses the reasons behind MTS’s success and assesses its future growth potential.... mehr

America Movil and Telefonica dominate Latin America and 2007 was a very strong year for both players in the region. We expect similar performances in 2008. This report compares the qualities and positioning of the two power players, analyses their performances to date and examines their strategic goals going forward.... mehr

Western Europe comprises a host of mobile virtual network operator (MVNO) markets at different stages of development. There are mature and intensely competitive MVNO markets such as the Netherlands as well as nascent MVNO markets such as Italy. These provide key examples of MVNOs that have survived, flourished or failed. This report examines the trends, the critical success factors, and the key lessons that can be learnt.... mehr

In this report, Principal Analyst Julien Grivolas gives a detailed description of the features of HSPA Evolution (also known as HSPA+) and what needs to be done by current WCDMA/HSPA operators to benefit from the evolved technology. He also assesses the market potential for this specific technology, designed to facilitate the transition between current WCDMA/HSPA networks and LTE.... mehr

Although China, India and Africa are the emerging mobile markets attracting the media spotlight, Latin America still has significant growth potential. In addition there are new opportunities such as mobile data services in the region to be explored. This report identifies the key markets in the region and highlights the main trends.... mehr

This report reviews case studies of the mobile payment market and shows how this market is progressively moving towards the rollout of a new generation of services. However, success will depend on convenience, interoperability, trust and the value added by mobile payment services.... mehr

For the past couple of years, Vodafone has been running an occasional series of events for investors and analysts, in which CEO Arun Sarin and other members of the senior management team present a detailed look at various specific aspects of its business. At Vodafone Technology Day, held on 5 March 2008, the company described how its Technology Group is driving Vodafone’s overall strategy. Vodafone is one of the few operators —... mehr

Regulatory pressure on mobile access and origination obligation has eased in past years in Europe. This is the consequence of the success of commercial negotiations in establishing MVNO businesses. There are probably hundreds of active MVNOs now in Europe; Northern European countries such as Denmark, the Netherlands and the UK count many. In other countries in Southern Europe such as France and Italy, MVNOs have just commenced their ope... mehr

Much has been written about the benefits to service providers of offering bundles of multiple services. In our report Triple play and service bundling: strategies in the European market, published in June 2007, we analysed the goals that service bundling can address and the different types of bundles implemented by European players. Senior analysts Steven Hartley and Marta Munoz Mendez-Villamil follow up from that research and analyse t... mehr

The high-profile failures of mobile virtual network operators (MVNOs) Amp’d Mobile, ESPN Mobile and Disney Mobile demonstrate the difficulty of competing in the US mobile market. We expect more MVNOs to exit the market in 2008. Despite this, we believe the MVNO opportunity exists, especially in a vast market like the US, but it will be tough. Raymond Yu gives an overview of the US MVNO market and identifies the key lessons to learn fr... mehr

Inhalt der Benchmarkstudie sind die Serviceerfahrungen von Kunden von Mobilfunkanbietern. Anhand von empirischen Analysen bekommt der Leser ein umfassendes Bild über die Servicemerkmale, die den Kunden wichtig sind und auf die Kundenbindung einzahlen. Außerdem wird ein differenziertes Serviceprofil der Branche erstellt. Die Befragung fand im November 2007 statt. Im Rahmen der Online-Befragung wurden insgesamt 1.407 Personen z... mehr

The Mobile Enterprise Market Outlook
Trends in mobilizing the enterprise and vendor assessments
Business Intelligence for the Technology Industry

Business Insights’ portfolio of technology management reports are designed to help you make well informed, timely business decisions. We understand the problems facing today’s technology executives when trying to drive your business forward, and appreciate the importan... mehr

‘Unlimited’ and flat-rate consumer data tariffs designed specifically for use with handsets are not widely available in Europe at present. However, the popularity of those tariffs that do exist suggests that demand may be strong. This report examines the structure of existing tariffs and demonstrates how they could help operators drive mobile application usage in the future.... mehr

Our second annual research programme with EVUA members on mobility continues to raise concerns about the mobile operators’ ability to meet their needs. Many multinationals struggle to manage the cost and complexity of mobility on a global scale and remain critical of the level of support they currently receive from mobile network operators. They do note some small improvements over the year, particularly in the provision of remote acc... mehr