Marktanalyse - Mobile Phones in Spain

Datamonitor's Mobile Phones in Spain industry profile is an essential resource for top-level data and analysis covering the Mobile Phones industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Mobile Phones in Spain’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Mobile Phones in Spain

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The mobile phone market consists of all analog and digital handsets used for mobile telephony. Market volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases. Market values are given at retail selling price (RSP). Any currency conversions used in the creation of this report have been calculated using constant 2008 annual average exchange rates. For the purpose of this report Europe is deemed to comprise of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 2

MARKET OVERVIEW 7

Market definition 7

Research highlights 8

Market analysis 9

MARKET VALUE 10

MARKET VOLUME 11

MARKET SEGMENTATION II 12

FIVE FORCES ANALYSIS 13

Summary 13

Buyer power 14

Supplier power 15

New entrants 17

Substitutes 19

Rivalry 20

LEADING COMPANIES 21

Nokia Corporation 21

Motorola Inc. 27

Samsung Electronics Co., Ltd. 32

Sony Ericsson Mobile Communications AB 37

MARKET FORECASTS 39

Market value forecast 39

Market volume forecast 40

MACROECONOMIC INDICATORS 41

APPENDIX 43

Methodology 43

Industry associations 44

Related Datamonitor research 44

Disclaimer 45

ABOUT DATAMONITOR 46

Premium Reports 46

Summary Reports 46

Datamonitor consulting 46



LIST OF TABLES

Table 1: Spain mobile phones market value: $ million, 2005—09 10

Table 2: Spain mobile phones market volume: million units, 2005—09 11

Table 3: Spain mobile phones market segmentation II: % share, by value, 2009 12

Table 4: Nokia Corporation: key facts 21

Table 5: Nokia Corporation: key financials ($) 24

Table 6: Nokia Corporation: key financials (€) 24

Table 7: Nokia Corporation: key financial ratios 25

Table 8: Motorola Inc.: key facts 27

Table 9: Motorola Inc.: key financials ($) 30

Table 10: Motorola Inc.: key financial ratios 30

Table 11: Samsung Electronics Co., Ltd. : key facts 32

Table 12: Samsung Electronics Co., Ltd. : key financials ($) 34

Table 13: Samsung Electronics Co., Ltd. : key financials (SKW) 34

Table 14: Samsung Electronics Co., Ltd. : key financial ratios 35

Table 15: Sony Ericsson Mobile Communications AB: key facts 37

Table 16: Spain mobile phones market value forecast: $ million, 2009—14 39

Table 17: Spain mobile phones market volume forecast: million units, 2009—14 40

Table 18: Spain size of population (million), 2005—09 41

Table 19: Spain gdp (constant 2000 prices, $ billion), 2005—09 41

Table 20: Spain gdp (current prices, $ billion), 2005—09 41

Table 21: Spain inflation, 2005—09 42

Table 22: Spain consumer price index (absolute), 2005—09 42

Table 23: Spain exchange rate, 2005—09 42



LIST OF FIGURES

Figure 1: Spain mobile phones market value: $ million, 2005—09 10

Figure 2: Spain mobile phones market volume: million units, 2005—09 11

Figure 3: Spain mobile phones market segmentation II: % share, by value, 2009 12

Figure 4: Forces driving competition in the mobile phones market in Spain, 2009 13

Figure 5: Drivers of buyer power in the mobile phones market in Spain, 2009 14

Figure 6: Drivers of supplier power in the mobile phones market in Spain, 2009 15

Figure 7: Factors influencing the likelihood of new entrants in the mobile phones market in Spain, 2009 17

Figure 8: Factors influencing the threat of substitutes in the mobile phones market in Spain, 2009 19

Figure 9: Drivers of degree of rivalry in the mobile phones market in Spain, 2009 20

Figure 10: Nokia Corporation: revenues & profitability 25

Figure 11: Nokia Corporation: assets & liabilities 26

Figure 12: Motorola Inc.: revenues & profitability 31

Figure 13: Motorola Inc.: assets & liabilities 31

Figure 14: Samsung Electronics Co., Ltd. : revenues & profitability 35

Figure 15: Samsung Electronics Co., Ltd. : assets & liabilities 36

Figure 16: Spain mobile phones market value forecast: $ million, 2009—14 39

Figure 17: Spain mobile phones market volume forecast: million units, 2009—14 40

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