Marktanalyse - Away-From-Home Tissue and Hygiene in China

AFH tissue and hygiene products achieved 15% current value growth to reach RMB7.7 billion in 2011, which illustrates a rising demand and price increases. In China, AFH witnessed a price-driven trend with lower customer loyalty. Thus, manufacturers always paid attention to establishing a professional image, to persuade their customers through value-added product portfolios. Both volume and value growth in AFH products in 2011 were stable compared with 2010, because the market size is in a steady...

Euromonitor International's Away-From-Home Tissue and Hygiene in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Away-From-Home Hygiene, Away-From-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Away-From-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

AWAY-FROM-HOME TISSUE AND HYGIENE IN CHINA

Euromonitor International

August 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2006-2011

Table 2 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011

Table 3 Away-From-Home Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011

Table 4 Away-From-Home Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011

Table 5 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2011-2016

Table 6 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016

Executive Summary

Robust Growth Within Tissue and Hygiene Noticeable During 2011

A Major Structural Change Appears in Chinese Tissue Industry

Domestic Brands Continue To Dominate Sales

Supermarkets Continues To Gain Share With Convenience and Attractive Price

Robust Growth Trend Is Expected in the Forecast Period

Key Trends and Developments

Better Performance was Witnessed in Hygiene Products

Capacity Enlargement of Leading Players Leads To Consolidation

Rising Cost Forces Manufacturers To Adjust Product Structure

Innovation Is Limited in Package Appearance and Absorption Capacity in 2011

Supermarkets and Hypermarkets Remain Preferred Retail Channels

Territory Key Trends and Developments

East China

Mid-china

North and Northeast China

Northwest China

South China

Southwest China

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