Marktanalyse - Media in Europe

Datamonitor's Media in Europe industry profile is an essential resource for top-level data and analysis covering the Media industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services.

The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.

The publishing market is valued at the retail sale of books, newspaper and magazines. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports.

The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD.

For the purpose of this report the global figure is deemed to comprise of the Americas, Asia-Pacific and Europe.

The Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 3

CHAPTER 1 Market Overview 7

1.1 Market Definition 7

1.2 Research Highlights 8

1.3 Market Analysis 9

CHAPTER 2 Market Value 10

CHAPTER 3 Market Segmentation I 11

CHAPTER 4 Market Segmentation II 12

CHAPTER 5 Five Forces Analysis 13

5.1 Summary 13

5.2 Buyer Power 14

5.3 Supplier Power 15

5.4 New Entrants 16

5.5 Substitutes 17

5.6 Rivalry 18

CHAPTER 6 Leading Companies 19

6.1 Vivendi 19

6.2 RTL Group SA 22

6.3 British Sky Broadcasting Group plc 25

CHAPTER 7 Market Forecasts 30

7.1 Market Value Forecast 30

CHAPTER 8 Macroeconomic Indicators 31

CHAPTER 9 Appendix 32

9.1 Methodology 32

9.2 Industry Associations 33

9.3 Related Datamonitor Research 33



LIST OF TABLES

Table 1: Europe Media Industry Value: $ billion, 2005-2009 10

Table 2: Europe Media Industry Segmentation I: % Share, by Value, 2009 11

Table 3: Europe Media Industry Segmentation II: % Share, by Value, 2009 12

Table 4: Key Facts: Vivendi 19

Table 5: Key Financials: Vivendi 21

Table 6: Key Facts: RTL Group SA 22

Table 7: Key Financials: RTL Group SA 24

Table 8: Key Facts: British Sky Broadcasting Group plc 25

Table 9: Key Financials: British Sky Broadcasting Group plc 29

Table 10: Europe Media Industry Value Forecast: $ billion, 2009-2014 30

Table 11: Europe Exchange Rate, 2005-2009 31

• Broadcasting & Cable TV in Asia-Pacific
• Broadcasting & Cable TV in Belgium
• Broadcasting & Cable TV in Canada
• Broadcasting & Cable TV in China
• Broadcasting & Cable TV in Europe
• Broadcasting & Cable TV in France
• Broadcasting & Cable TV in Germany
• Broadcasting & Cable TV in Italy
• Broadcasting & Cable TV in Japan
• Broadcasting & Cable TV in Spain
• Broadcasting & Cable TV in the Netherlands
• Broadcasting & Cable TV in the United Kingdom
• Broadcasting & Cable TV in the United States
• Global Broadcasting & Cable TV
• Global Pay TV Market 2010-2015
• Global Smart TV Market 2011-2015
• Radio- und Fernsehübertragungen in Süd Korea: ISIC 9213
• Radio- und Fernsehübertragungen in Australien: ISIC 9213
• Radio- und Fernsehübertragungen in Indonesien: ISIC 9213
• Radio- und Fernsehübertragungen in Mexiko: ISIC 9213