Marktanalyse - Baby drinks in Mexico to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Baby drinks in Mexico. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 2 categories: Infant Formula and Baby Juice

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Baby drinks in Mexico increased between 2002-2007, growing at an average annual rate of 2.3%.

The leading company in the market in 2007 was Nestle S.A.. The second-largest player was Bristol-Myers Squibb Company with Groupe Danone in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Baby drinks markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS

Chapter 1 EXECUTIVE SUMMARY 2

Summary Market Level - Baby drinks 2

Summary category level - Baby Juice 3

Summary category level - Infant Formula 4

Chapter 2 INTRODUCTION 5

What is this report about? 5

How to use this report 5

Market Definition 6

Chapter 3 MARKET OVERVIEW 17

Value Analysis, 2002?2007 17

Value Analysis, 2007?2012 18

Value Analysis, US$ 2002?2007 20

Value Analysis, US$ 2007?2012 20

Volume Analysis, 2002?2007 22

Volume Analysis, 2007?2012 23

Company and Brand Share Analysis 26

Distribution Analysis 30

Expenditure & consumption per capita 32

Chapter 4 LEADING COMPANY PROFILES 35

Nestlé SA 35

Bristol-Myers Squibb Company 38

Chapter 5 CATEGORY ANALYSIS - BABY JUICE 40

Value Analysis, 2002?2007 40

Value Analysis, 2007?2012 41

Value Analysis, US$ 2002?2007 43

Value Analysis, US$ 2007?2012 43

Volume Analysis, 2002?2007 45

Volume Analysis, 2007?2012 46

Company and Brand Share Analysis 49

Distribution Analysis 51

Expenditure & consumption per capita 53

Chapter 6 CATEGORY ANALYSIS - INFANT FORMULA 56

Value Analysis, 2002?2007 56

Value Analysis, 2007?2012 57

Value Analysis, US$ 2002?2007 59

Value Analysis, US$ 2007?2012 59

Volume Analysis, 2002?2007 61

Volume Analysis, 2007?2012 62

Company and Brand Share Analysis 65

Distribution Analysis 68

Expenditure & consumption per capita 70

Chapter 7 COUNTRY COMPARISON 73

Value 73

Volume 78

Market Share 83

Chapter 8 NEW PRODUCT DEVELOPMENT 84

Product launches over time 84

Recent product launches 86

Chapter 9 MEXICO SOCIOECONOMIC PROFILE 87

Country Overview 87

Key Facts 88

Political Overview 89

Mexico Economic Overview 90

Chapter 10 MEXICO MACROECONOMIC PROFILE 91

Macroeconomic Indicators 91

Chapter 11 RESEARCH METHODOLOGY 96

Methodology overview 96

Secondary research 97

Market modeling 98

Primary research 99

Data finalization 100

Ongoing research 100

Chapter 12 APPENDIX 101

Future readings 101

How to contact experts in your industry 101

Disclaimer 101



LIST OF FIGURES

Figure 1: Mexico baby drinks value and value forecast, 2002?2012 (MXN m, nominal prices) 19

Figure 2: Mexico baby drinks category growth comparison, by value, 2002?2012 21

Figure 3: Mexico baby drinks volume and volume forecast, 2002?2012 (Kg/Liters m) 24

Figure 4: Mexico baby drinks category growth comparison, by volume, 2002?2012 25

Figure 5: Mexico baby drinks company share, by value, 2006?2007 (%) 28

Figure 6: Mexico baby drinks distribution channels, by value, 2006?2007(%) 31

Figure 7: Mexico baby juice value and value forecast, 2002?2012 (MXN m, nominal prices) 42

Figure 8: Mexico baby juice category growth comparison, by value, 2002?2012 44

Figure 9: Mexico baby juice volume and volume forecast, 2002?2012 (Liters m) 47

Figure 10: Mexico baby juice category growth comparison, by volume, 2002?2012 48

Figure 11: Mexico baby juice distribution channels, by value, 2006?2007(%) 52

Figure 12: Mexico infant formula value and value forecast, 2002?2012 (MXN m, nominal prices) 58

Figure 13: Mexico infant formula category growth comparison, by value, 2002?2012 60

Figure 14: Mexico infant formula volume and volume forecast, 2002?2012 (Kg m) 63

Figure 15: Mexico infant formula category growth comparison, by volume, 2002?2012 64

Figure 16: Mexico infant formula company share, by value, 2006?2007 (%) 66

Figure 17: Mexico infant formula distribution channels, by value, 2006?2007(%) 69

Figure 18: Global baby drinks market split (value terms, 2007) — Top 5 countries 74

Figure 19: Global baby drinks market value, 2002—2007 (Top 5 countries) 77

Figure 20: Global baby drinks market split (volume terms, 2007) — Top 5 countries 79

Figure 21: Global baby drinks market volume, 2002—2007 (Top 5 countries) 82

Figure 22: Map of Mexico 88

Figure 23: Annual data review process 97



LIST OF TABLES

Table 1: Baby drinks category definitions 7

Table 2: Baby drinks distribution channels 8

Table 3: Mexico baby drinks value, 2002?2007 (MXN m, nominal prices) 17

Table 4: Mexico baby drinks value forecast, 2007?2012 (MXN m, nominal prices) 18

Table 5: Mexico baby drinks value, 2002?2007 (US$ m nominal prices) 20

Table 6: Mexico baby drinks value forecast, 2007?2012 (US$ m nominal prices) 20

Table 7: Mexico baby drinks volume, 2002?2007 (Kg/Liters m) 22

Table 8: Mexico baby drinks volume forecast, 2007?2012 (Kg/Liters m) 23

Table 9: Mexico baby drinks brand share, by value, 2006?2007 (%) 26

Table 10: Mexico baby drinks value, by brand 2006?2007 (MXN m nominal prices) 27

Table 11: Mexico baby drinks company share by value, 2006?2007 (%) 29

Table 12: Mexico baby drinks value, by company, 2006?2007 (MXN m nominal prices) 29

Table 13: Mexico baby drinks distribution channels, by value, 2006?2007 (%) 30

Table 14: Mexico baby drinks value, by distribution channel, 2006?2007 (MXN m nominal prices) 30

Table 15: Mexico baby drinks expenditure per capita, 2002?2007 (MXN, nominal prices) 32

Table 16: Mexico baby drinks forecast expenditure per capita, 2007?2012 (MXN, nominal prices) 32

Table 17: Mexico baby drinks expenditure per capita, 2002?2007 (US$ nominal prices) 33

Table 18: Mexico baby drinks forecast expenditure per capita, 2007?2012 (US$ nominal prices) 33

Table 19: Mexico baby drinks consumption per capita, 2002?2007 (Kg/Liters) 34

Table 20: Mexico baby drinks forecast consumption per capita, 2007?2012 (Kg/Liters) 34

Table 21: Nestlé SA Key Facts 35

Table 22: Bristol-Myers Squibb Company Key Facts 38

Table 23: Mexico baby juice value, 2002?2007 (MXN m, nominal prices) 40

Table 24: Mexico baby juice value forecast, 2007?2012 (MXN m, nominal prices) 41

Table 25: Mexico baby juice value, 2002?2007 (US$ m nominal prices) 43

Table 26: Mexico baby juice value forecast, 2007?2012 (US$ m nominal prices) 43

Table 27: Mexico baby juice volume, 2002?2007 (Liters m) 45

Table 28: Mexico baby juice volume forecast, 2007?2012 (Liters m) 46

Table 29: Mexico baby juice brand share, by value, 2006?2007 (%) 49

Table 30: Mexico baby juice value, by brand 2006?2007 (MXN m nominal prices) 49

Table 31: Mexico baby juice company share by value, 2006?2007 (%) 50

Table 32: Mexico baby juice value, by company, 2006?2007 (MXN m nominal prices) 50

Table 33: Mexico baby juice distribution channels, by value, 2006?2007 (%) 51

Table 34: Mexico baby juice value, by distribution channel, 2006?2007 (MXN m nominal prices) 51

Table 35: Mexico baby juice expenditure per capita, 2002?2007 (MXN, nominal prices) 53

Table 36: Mexico baby juice forecast expenditure per capita, 2007?2012 (MXN, nominal prices) 53

Table 37: Mexico baby juice expenditure per capita, 2002?2007 (US$ nominal prices) 54

Table 38: Mexico baby juice forecast expenditure per capita, 2007?2012 (US$ nominal prices) 54

Table 39: Mexico baby juice consumption per capita, 2002?2007 (Liters) 55

Table 40: Mexico baby juice forecast consumption per capita, 2007?2012 (Liters) 55

Table 41: Mexico infant formula value, 2002?2007 (MXN m, nominal prices) 56

Table 42: Mexico infant formula value forecast, 2007?2012 (MXN m, nominal prices) 57

Table 43: Mexico infant formula value, 2002?2007 (US$ m nominal prices) 59

Table 44: Mexico infant formula value forecast, 2007?2012 (US$ m nominal prices) 59

Table 45: Mexico infant formula volume, 2002?2007 (Kg m) 61

Table 46: Mexico infant formula volume forecast, 2007?2012 (Kg m) 62

Table 47: Mexico infant formula brand share, by value, 2006?2007 (%) 65

Table 48: Mexico infant formula value, by brand 2006?2007 (MXN m nominal prices) 65

Table 49: Mexico infant formula company share by value, 2006?2007 (%) 67

Table 50: Mexico infant formula value, by company, 2006?2007 (MXN m nominal prices) 67

Table 51: Mexico infant formula distribution channels, by value, 2006?2007 (%) 68

Table 52: Mexico infant formula value, by distribution channel, 2006?2007 (MXN m nominal prices) 68

Table 53: Mexico infant formula expenditure per capita, 2002?2007 (MXN, nominal prices) 70

Table 54: Mexico infant formula forecast expenditure per capita, 2007?2012 (MXN, nominal prices) 70

Table 55: Mexico infant formula expenditure per capita, 2002?2007 (US$ nominal prices) 71

Table 56: Mexico infant formula forecast expenditure per capita, 2007?2012 (US$ nominal prices) 71

Table 57: Mexico infant formula consumption per capita, 2002?2007 (Kg) 72

Table 58: Mexico infant formula forecast consumption per capita, 2007?2012 (Kg) 72

Table 59: Global baby drinks market value, 2007 73

Table 60: Global baby drinks market split (value terms (US$ m), 2007) — Top 5 countries 76

Table 61: Global baby drinks market volume, 2007 78

Table 62: Global baby drinks market split (volume terms, 2007) — Top 5 countries 81

Table 63: Leading players - Top 5 countries 83

Table 64: Mexico baby drinks new product launches reports, by company 2008 84

Table 65: Mexico baby drinks new product launches SKUs, by company 2008 84

Table 66: Mexico baby drinks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 85

Table 67: Mexico baby drinks new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 85

Table 68: Mexico baby drinks new product launches (reports), by Package tags or Claims 2008 86

Table 69: Mexico baby drinks new product launches (reports) 86

Table 70: Mexico Key Facts 88

Table 71: Mexico population, by age group, 2002-2007 (millions) 91

Table 72: Mexico population forecast, by age group, 2007-2012 (millions) 92

Table 73: Mexico population, by gender, 2002-2007 (millions) 92

Table 74: Mexico population forecast, by gender, 2007-2012 (millions) 93

Table 75: Mexico nominal GDP, 2002-2007 (MeP bn, 2000 prices) 93

Table 76: Mexico nominal GDP forecast, 2007-2012 (MeP bn, 2000 prices) 93

Table 77: Mexico real GDP, 2002-2007 (MeP bn, nominal prices) 94

Table 78: Mexico real GDP forecast, 2007-2012 (MeP bn, nominal prices) 94

Table 79: Mexico real GDP, 2002-2007 (US$ bn, 2000 prices) 94

Table 80: Mexico real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 95

Table 81: Mexico consumer price index, 2002-2007 (2003=100) 95

Table 82: Mexico consumer price index, 2007-2012 (2003=100) 95

• Baby drinks in Croatia to 2013
• Innovative Online Food and Drinks Marketing: Building brand and customer relationships online
• Baby drinks in Argentina to 2012
• Baby drinks in Australia to 2012
• Baby drinks in Belgium to 2012
• Baby drinks in Brazil to 2012
• Baby drinks in Canada to 2012
• Baby drinks in Chile to 2012
• Baby drinks in China to 2012
• Baby drinks in Colombia to 2012
• Baby drinks in Egypt to 2012
• Baby drinks in France to 2012
• Baby drinks in Germany to 2012
• Baby drinks in Greece to 2012
• Baby drinks in Hong Kong to 2012
• Baby drinks in India to 2012
• Baby drinks in Indonesia to 2012
• Baby drinks in Ireland to 2012
• Baby drinks in Italy to 2012
• Baby drinks in Japan to 2012