Marktanalyse - Baby drinks in Japan to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Baby drinks in Japan. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 2 categories: Infant Formula and Baby Juice

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Baby drinks in Japan increased between 2002-2007, at an average annual rate of 0.9%.

The leading company in the market in 2007 was Meiji Dairies Corporation. The second-largest player was Morinaga Milk Industry Company Ltd with Wakodo in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Baby drinks markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS

Chapter 1 EXECUTIVE SUMMARY 2

Summary Market Level - Baby drinks 2

Summary category level - Baby Juice 3

Summary category level - Infant Formula 4

Chapter 2 INTRODUCTION 5

What is this report about? 5

How to use this report 5

Market Definition 6

Chapter 3 MARKET OVERVIEW 17

Value Analysis, 2002?2007 17

Value Analysis, 2007?2012 18

Value Analysis, US$ 2002?2007 20

Value Analysis, US$ 2007?2012 20

Volume Analysis, 2002?2007 22

Volume Analysis, 2007?2012 23

Company and Brand Share Analysis 26

Distribution Analysis 29

Expenditure & consumption per capita 31

Chapter 4 LEADING COMPANY PROFILES 34

Meiji Dairies Corporation 34

Morinaga Milk Industry Co., Ltd. 36

Chapter 5 CATEGORY ANALYSIS - BABY JUICE 38

Value Analysis, 2002?2007 38

Value Analysis, 2007?2012 39

Value Analysis, US$ 2002?2007 41

Value Analysis, US$ 2007?2012 41

Volume Analysis, 2002?2007 43

Volume Analysis, 2007?2012 44

Company and Brand Share Analysis 47

Distribution Analysis 50

Expenditure & consumption per capita 52

Chapter 6 CATEGORY ANALYSIS - INFANT FORMULA 55

Value Analysis, 2002?2007 55

Value Analysis, 2007?2012 56

Value Analysis, US$ 2002?2007 58

Value Analysis, US$ 2007?2012 58

Volume Analysis, 2002?2007 60

Volume Analysis, 2007?2012 61

Company and Brand Share Analysis 64

Distribution Analysis 67

Expenditure & consumption per capita 69

Chapter 7 COUNTRY COMPARISON 72

Value 72

Volume 77

Market Share 82

Chapter 8 NEW PRODUCT DEVELOPMENT 83

Product launches over time 83

Recent product launches 85

Chapter 9 JAPAN SOCIOECONOMIC PROFILE 86

Country Overview 86

Key Facts 87

Political Overview 88

Japan Economic Overview 89

Chapter 10 JAPAN MACROECONOMIC PROFILE 90

Macroeconomic Indicators 90

Chapter 11 RESEARCH METHODOLOGY 95

Methodology overview 95

Secondary research 96

Market modeling 97

Primary research 98

Data finalization 99

Ongoing research 99

Chapter 12 APPENDIX 100

Future readings 100

How to contact experts in your industry 100

Disclaimer 100



LIST OF FIGURES

Figure 1: Japan baby drinks value and value forecast, 2002?2012 (JPY m, nominal prices) 19

Figure 2: Japan baby drinks category growth comparison, by value, 2002?2012 21

Figure 3: Japan baby drinks volume and volume forecast, 2002?2012 (Kg/Liters m) 24

Figure 4: Japan baby drinks category growth comparison, by volume, 2002?2012 25

Figure 5: Japan baby drinks company share, by value, 2006?2007 (%) 27

Figure 6: Japan baby drinks distribution channels, by value, 2006?2007(%) 30

Figure 7: Japan baby juice value and value forecast, 2002?2012 (JPY m, nominal prices) 40

Figure 8: Japan baby juice category growth comparison, by value, 2002?2012 42

Figure 9: Japan baby juice volume and volume forecast, 2002?2012 (Liters m) 45

Figure 10: Japan baby juice category growth comparison, by volume, 2002?2012 46

Figure 11: Japan baby juice company share, by value, 2006?2007 (%) 48

Figure 12: Japan baby juice distribution channels, by value, 2006?2007(%) 51

Figure 13: Japan infant formula value and value forecast, 2002?2012 (JPY m, nominal prices) 57

Figure 14: Japan infant formula category growth comparison, by value, 2002?2012 59

Figure 15: Japan infant formula volume and volume forecast, 2002?2012 (Kg m) 62

Figure 16: Japan infant formula category growth comparison, by volume, 2002?2012 63

Figure 17: Japan infant formula company share, by value, 2006?2007 (%) 65

Figure 18: Japan infant formula distribution channels, by value, 2006?2007(%) 68

Figure 19: Global baby drinks market split (value terms, 2007) — Top 5 countries 73

Figure 20: Global baby drinks market value, 2002—2007 (Top 5 countries) 76

Figure 21: Global baby drinks market split (volume terms, 2007) — Top 5 countries 78

Figure 22: Global baby drinks market volume, 2002—2007 (Top 5 countries) 81

Figure 23: Map of Japan 87

Figure 24: Annual data review process 96



LIST OF TABLES

Table 1: Baby drinks category definitions 7

Table 2: Baby drinks distribution channels 8

Table 3: Japan baby drinks value, 2002?2007 (JPY m, nominal prices) 17

Table 4: Japan baby drinks value forecast, 2007?2012 (JPY m, nominal prices) 18

Table 5: Japan baby drinks value, 2002?2007 (US$ m nominal prices) 20

Table 6: Japan baby drinks value forecast, 2007?2012 (US$ m nominal prices) 20

Table 7: Japan baby drinks volume, 2002?2007 (Kg/Liters m) 22

Table 8: Japan baby drinks volume forecast, 2007?2012 (Kg/Liters m) 23

Table 9: Japan baby drinks brand share, by value, 2006?2007 (%) 26

Table 10: Japan baby drinks value, by brand 2006?2007 (JPY m nominal prices) 26

Table 11: Japan baby drinks company share by value, 2006?2007 (%) 28

Table 12: Japan baby drinks value, by company, 2006?2007 (JPY m nominal prices) 28

Table 13: Japan baby drinks distribution channels, by value, 2006?2007 (%) 29

Table 14: Japan baby drinks value, by distribution channel, 2006?2007 (JPY m nominal prices) 29

Table 15: Japan baby drinks expenditure per capita, 2002?2007 (JPY, nominal prices) 31

Table 16: Japan baby drinks forecast expenditure per capita, 2007?2012 (JPY, nominal prices) 31

Table 17: Japan baby drinks expenditure per capita, 2002?2007 (US$ nominal prices) 32

Table 18: Japan baby drinks forecast expenditure per capita, 2007?2012 (US$ nominal prices) 32

Table 19: Japan baby drinks consumption per capita, 2002?2007 (Kg/Liters) 33

Table 20: Japan baby drinks forecast consumption per capita, 2007?2012 (Kg/Liters) 33

Table 21: Meiji Dairies Corporation Key Facts 34

Table 22: Morinaga Milk Industry Co., Ltd. Key Facts 36

Table 23: Japan baby juice value, 2002?2007 (JPY m, nominal prices) 38

Table 24: Japan baby juice value forecast, 2007?2012 (JPY m, nominal prices) 39

Table 25: Japan baby juice value, 2002?2007 (US$ m nominal prices) 41

Table 26: Japan baby juice value forecast, 2007?2012 (US$ m nominal prices) 41

Table 27: Japan baby juice volume, 2002?2007 (Liters m) 43

Table 28: Japan baby juice volume forecast, 2007?2012 (Liters m) 44

Table 29: Japan baby juice brand share, by value, 2006?2007 (%) 47

Table 30: Japan baby juice value, by brand 2006?2007 (JPY m nominal prices) 47

Table 31: Japan baby juice company share by value, 2006?2007 (%) 49

Table 32: Japan baby juice value, by company, 2006?2007 (JPY m nominal prices) 49

Table 33: Japan baby juice distribution channels, by value, 2006?2007 (%) 50

Table 34: Japan baby juice value, by distribution channel, 2006?2007 (JPY m nominal prices) 50

Table 35: Japan baby juice expenditure per capita, 2002?2007 (JPY, nominal prices) 52

Table 36: Japan baby juice forecast expenditure per capita, 2007?2012 (JPY, nominal prices) 52

Table 37: Japan baby juice expenditure per capita, 2002?2007 (US$ nominal prices) 53

Table 38: Japan baby juice forecast expenditure per capita, 2007?2012 (US$ nominal prices) 53

Table 39: Japan baby juice consumption per capita, 2002?2007 (Liters) 54

Table 40: Japan baby juice forecast consumption per capita, 2007?2012 (Liters) 54

Table 41: Japan infant formula value, 2002?2007 (JPY m, nominal prices) 55

Table 42: Japan infant formula value forecast, 2007?2012 (JPY m, nominal prices) 56

Table 43: Japan infant formula value, 2002?2007 (US$ m nominal prices) 58

Table 44: Japan infant formula value forecast, 2007?2012 (US$ m nominal prices) 58

Table 45: Japan infant formula volume, 2002?2007 (Kg m) 60

Table 46: Japan infant formula volume forecast, 2007?2012 (Kg m) 61

Table 47: Japan infant formula brand share, by value, 2006?2007 (%) 64

Table 48: Japan infant formula value, by brand 2006?2007 (JPY m nominal prices) 64

Table 49: Japan infant formula company share by value, 2006?2007 (%) 66

Table 50: Japan infant formula value, by company, 2006?2007 (JPY m nominal prices) 66

Table 51: Japan infant formula distribution channels, by value, 2006?2007 (%) 67

Table 52: Japan infant formula value, by distribution channel, 2006?2007 (JPY m nominal prices) 67

Table 53: Japan infant formula expenditure per capita, 2002?2007 (JPY, nominal prices) 69

Table 54: Japan infant formula forecast expenditure per capita, 2007?2012 (JPY, nominal prices) 69

Table 55: Japan infant formula expenditure per capita, 2002?2007 (US$ nominal prices) 70

Table 56: Japan infant formula forecast expenditure per capita, 2007?2012 (US$ nominal prices) 70

Table 57: Japan infant formula consumption per capita, 2002?2007 (Kg) 71

Table 58: Japan infant formula forecast consumption per capita, 2007?2012 (Kg) 71

Table 59: Global baby drinks market value, 2007 72

Table 60: Global baby drinks market split (value terms (US$ m), 2007) — Top 5 countries 75

Table 61: Global baby drinks market volume, 2007 77

Table 62: Global baby drinks market split (volume terms, 2007) — Top 5 countries 80

Table 63: Leading players - Top 5 countries 82

Table 64: Japan baby drinks new product launches reports, by company 2008 83

Table 65: Japan baby drinks new product launches SKUs, by company 2008 83

Table 66: Japan baby drinks new product launches (reports), by flavor and fragrances 2008 84

Table 67: Japan baby drinks new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 84

Table 68: Japan baby drinks new product launches (reports), by Package tags or Claims 2008 85

Table 69: Japan baby drinks new product launches (reports) 85

Table 70: Japan Key Facts 87

Table 71: Japan population, by age group, 2002-2007 (millions) 90

Table 72: Japan population forecast, by age group, 2007-2012 (millions) 91

Table 73: Japan population, by gender, 2002-2007 (millions) 91

Table 74: Japan population forecast, by gender, 2007-2012 (millions) 92

Table 75: Japan nominal GDP, 2002-2007 (JPY bn, 2000 prices) 92

Table 76: Japan nominal GDP forecast, 2007-2012 (JPY bn, 2000 prices) 92

Table 77: Japan real GDP, 2002-2007 (JPY bn, nominal prices) 93

Table 78: Japan real GDP forecast, 2007-2012 (JPY bn, nominal prices) 93

Table 79: Japan real GDP, 2002-2007 (US$ bn, 2000 prices) 93

Table 80: Japan real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 94

Table 81: Japan consumer price index, 2002-2007 (2003=100) 94

Table 82: Japan consumer price index, 2007-2012 (2003=100) 94

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