Marktanalyse - Baby drinks in Italy to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Baby drinks in Italy. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 2 categories: Infant Formula and Baby Juice

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Baby drinks in Italy decreased between 2002-2007,at an average annual rate of 0.7%.

The leading company in the market in 2007 was H.J. Heinz Company. The second-largest player was Groupe Danone with Nestle S.A. in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Baby drinks markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS

Chapter 1 EXECUTIVE SUMMARY 2

Summary Market Level - Baby drinks 2

Summary category level - Baby Juice 3

Summary category level - Infant Formula 4

Chapter 2 INTRODUCTION 5

What is this report about? 5

How to use this report 5

Market Definition 6

Chapter 3 MARKET OVERVIEW 17

Value Analysis, 2002?2007 17

Value Analysis, 2007?2012 18

Value Analysis, US$ 2002?2007 20

Value Analysis, US$ 2007?2012 20

Volume Analysis, 2002?2007 22

Volume Analysis, 2007?2012 23

Company and Brand Share Analysis 26

Distribution Analysis 28

Expenditure & consumption per capita 30

Chapter 4 LEADING COMPANY PROFILES 33

H.J. Heinz Company 33

Groupe Danone 35

Chapter 5 CATEGORY ANALYSIS - BABY JUICE 37

Value Analysis, 2002?2007 37

Value Analysis, 2007?2012 38

Value Analysis, US$ 2002?2007 40

Value Analysis, US$ 2007?2012 40

Volume Analysis, 2002?2007 42

Volume Analysis, 2007?2012 43

Company and Brand Share Analysis 46

Distribution Analysis 48

Expenditure & consumption per capita 50

Chapter 6 CATEGORY ANALYSIS - INFANT FORMULA 53

Value Analysis, 2002?2007 53

Value Analysis, 2007?2012 54

Value Analysis, US$ 2002?2007 56

Value Analysis, US$ 2007?2012 56

Volume Analysis, 2002?2007 58

Volume Analysis, 2007?2012 59

Company and Brand Share Analysis 62

Distribution Analysis 64

Expenditure & consumption per capita 66

Chapter 7 COUNTRY COMPARISON 69

Value 69

Volume 74

Market Share 79

Chapter 8 NEW PRODUCT DEVELOPMENT 80

Product launches over time 80

Recent product launches 82

Chapter 9 ITALY SOCIOECONOMIC PROFILE 83

Country Overview 83

Key Facts 84

Political Overview 85

Italy Economic Overview 86

Chapter 10 ITALY MACROECONOMIC PROFILE 87

Macroeconomic Indicators 87

Chapter 11 RESEARCH METHODOLOGY 92

Methodology overview 92

Secondary research 93

Market modeling 94

Primary research 95

Data finalization 96

Ongoing research 96

Chapter 12 APPENDIX 97

Future readings 97

How to contact experts in your industry 97

Disclaimer 97



LIST OF FIGURES

Figure 1: Italy baby drinks value and value forecast, 2002?2012 (? m, nominal prices) 19

Figure 2: Italy baby drinks category growth comparison, by value, 2002?2012 21

Figure 3: Italy baby drinks volume and volume forecast, 2002?2012 (Kg/Liters m) 24

Figure 4: Italy baby drinks category growth comparison, by volume, 2002?2012 25

Figure 5: Italy baby drinks distribution channels, by value, 2006?2007(%) 29

Figure 6: Italy baby juice value and value forecast, 2002?2012 (? m, nominal prices) 39

Figure 7: Italy baby juice category growth comparison, by value, 2002?2012 41

Figure 8: Italy baby juice volume and volume forecast, 2002?2012 (Liters m) 44

Figure 9: Italy baby juice category growth comparison, by volume, 2002?2012 45

Figure 10: Italy baby juice distribution channels, by value, 2006?2007(%) 49

Figure 11: Italy infant formula value and value forecast, 2002?2012 (? m, nominal prices) 55

Figure 12: Italy infant formula category growth comparison, by value, 2002?2012 57

Figure 13: Italy infant formula volume and volume forecast, 2002?2012 (Kg m) 60

Figure 14: Italy infant formula category growth comparison, by volume, 2002?2012 61

Figure 15: Italy infant formula distribution channels, by value, 2006?2007(%) 65

Figure 16: Global baby drinks market split (value terms, 2007) — Top 5 countries 70

Figure 17: Global baby drinks market value, 2002—2007 (Top 5 countries) 73

Figure 18: Global baby drinks market split (volume terms, 2007) — Top 5 countries 75

Figure 19: Global baby drinks market volume, 2002—2007 (Top 5 countries) 78

Figure 20: Map of Italy 84

Figure 21: Annual data review process 93



LIST OF TABLES

Table 1: Baby drinks category definitions 7

Table 2: Baby drinks distribution channels 8

Table 3: Italy baby drinks value, 2002?2007 (? m, nominal prices) 17

Table 4: Italy baby drinks value forecast, 2007?2012 (? m, nominal prices) 18

Table 5: Italy baby drinks value, 2002?2007 (US$ m nominal prices) 20

Table 6: Italy baby drinks value forecast, 2007?2012 (US$ m nominal prices) 20

Table 7: Italy baby drinks volume, 2002?2007 (Kg/Liters m) 22

Table 8: Italy baby drinks volume forecast, 2007?2012 (Kg/Liters m) 23

Table 9: Italy baby drinks brand share, by value, 2006?2007 (%) 26

Table 10: Italy baby drinks value, by brand 2006?2007 (? m nominal prices) 26

Table 11: Italy baby drinks company share by value, 2006?2007 (%) 27

Table 12: Italy baby drinks value, by company, 2006?2007 (? m nominal prices) 27

Table 13: Italy baby drinks distribution channels, by value, 2006?2007 (%) 28

Table 14: Italy baby drinks value, by distribution channel, 2006?2007 (? m nominal prices) 28

Table 15: Italy baby drinks expenditure per capita, 2002?2007 (?, nominal prices) 30

Table 16: Italy baby drinks forecast expenditure per capita, 2007?2012 (?, nominal prices) 30

Table 17: Italy baby drinks expenditure per capita, 2002?2007 (US$ nominal prices) 31

Table 18: Italy baby drinks forecast expenditure per capita, 2007?2012 (US$ nominal prices) 31

Table 19: Italy baby drinks consumption per capita, 2002?2007 (Kg/Liters) 32

Table 20: Italy baby drinks forecast consumption per capita, 2007?2012 (Kg/Liters) 32

Table 21: H.J. Heinz Company Key Facts 33

Table 22: Groupe Danone Key Facts 35

Table 23: Italy baby juice value, 2002?2007 (? m, nominal prices) 37

Table 24: Italy baby juice value forecast, 2007?2012 (? m, nominal prices) 38

Table 25: Italy baby juice value, 2002?2007 (US$ m nominal prices) 40

Table 26: Italy baby juice value forecast, 2007?2012 (US$ m nominal prices) 40

Table 27: Italy baby juice volume, 2002?2007 (Liters m) 42

Table 28: Italy baby juice volume forecast, 2007?2012 (Liters m) 43

Table 29: Italy baby juice brand share, by value, 2006?2007 (%) 46

Table 30: Italy baby juice value, by brand 2006?2007 (? m nominal prices) 46

Table 31: Italy baby juice company share by value, 2006?2007 (%) 47

Table 32: Italy baby juice value, by company, 2006?2007 (? m nominal prices) 47

Table 33: Italy baby juice distribution channels, by value, 2006?2007 (%) 48

Table 34: Italy baby juice value, by distribution channel, 2006?2007 (? m nominal prices) 48

Table 35: Italy baby juice expenditure per capita, 2002?2007 (?, nominal prices) 50

Table 36: Italy baby juice forecast expenditure per capita, 2007?2012 (?, nominal prices) 50

Table 37: Italy baby juice expenditure per capita, 2002?2007 (US$ nominal prices) 51

Table 38: Italy baby juice forecast expenditure per capita, 2007?2012 (US$ nominal prices) 51

Table 39: Italy baby juice consumption per capita, 2002?2007 (Liters) 52

Table 40: Italy baby juice forecast consumption per capita, 2007?2012 (Liters) 52

Table 41: Italy infant formula value, 2002?2007 (? m, nominal prices) 53

Table 42: Italy infant formula value forecast, 2007?2012 (? m, nominal prices) 54

Table 43: Italy infant formula value, 2002?2007 (US$ m nominal prices) 56

Table 44: Italy infant formula value forecast, 2007?2012 (US$ m nominal prices) 56

Table 45: Italy infant formula volume, 2002?2007 (Kg m) 58

Table 46: Italy infant formula volume forecast, 2007?2012 (Kg m) 59

Table 47: Italy infant formula brand share, by value, 2006?2007 (%) 62

Table 48: Italy infant formula value, by brand 2006?2007 (? m nominal prices) 62

Table 49: Italy infant formula company share by value, 2006?2007 (%) 63

Table 50: Italy infant formula value, by company, 2006?2007 (? m nominal prices) 63

Table 51: Italy infant formula distribution channels, by value, 2006?2007 (%) 64

Table 52: Italy infant formula value, by distribution channel, 2006?2007 (? m nominal prices) 64

Table 53: Italy infant formula expenditure per capita, 2002?2007 (?, nominal prices) 66

Table 54: Italy infant formula forecast expenditure per capita, 2007?2012 (?, nominal prices) 66

Table 55: Italy infant formula expenditure per capita, 2002?2007 (US$ nominal prices) 67

Table 56: Italy infant formula forecast expenditure per capita, 2007?2012 (US$ nominal prices) 67

Table 57: Italy infant formula consumption per capita, 2002?2007 (Kg) 68

Table 58: Italy infant formula forecast consumption per capita, 2007?2012 (Kg) 68

Table 59: Global baby drinks market value, 2007 69

Table 60: Global baby drinks market split (value terms (US$ m), 2007) — Top 5 countries 72

Table 61: Global baby drinks market volume, 2007 74

Table 62: Global baby drinks market split (volume terms, 2007) — Top 5 countries 77

Table 63: Leading players - Top 5 countries 79

Table 64: Italy baby drinks new product launches reports, by company 2008 80

Table 65: Italy baby drinks new product launches SKUs, by company 2008 80

Table 66: Italy baby drinks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 81

Table 67: Italy baby drinks new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 81

Table 68: Italy baby drinks new product launches (reports), by Package tags or Claims 2008 82

Table 69: Italy baby drinks new product launches (reports) 82

Table 70: Italy Key Facts 84

Table 71: Italy population, by age group, 2002-2007 (millions) 87

Table 72: Italy population forecast, by age group, 2007-2012 (millions) 88

Table 73: Italy population, by gender, 2002-2007 (millions) 88

Table 74: Italy population forecast, by gender, 2007-2012 (millions) 89

Table 75: Italy nominal GDP, 2002-2007 (? bn, 2000 prices) 89

Table 76: Italy nominal GDP forecast, 2007-2012 (? bn, 2000 prices) 89

Table 77: Italy real GDP, 2002-2007 (? bn, nominal prices) 90

Table 78: Italy real GDP forecast, 2007-2012 (? bn, nominal prices) 90

Table 79: Italy real GDP, 2002-2007 (US$ bn, 2000 prices) 90

Table 80: Italy real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 91

Table 81: Italy consumer price index, 2002-2007 (2003=100) 91

Table 82: Italy consumer price index, 2007-2012 (2003=100) 91

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