Marketing / Zielgruppen

Telecoms in 2020: consumer

By 2020, a plethora of different players will supply, deliver and manage the consumer digital world, which will be dominated by the Web, video and interactivity. The role of telcos will have altered dramatically and many will no longer be ‘telcos’ in the traditional sense of the word. They will be plugged into consumer services in different ways around the world depending on their competencies, assets, brand and individual market dynami... mehr

Telstra’s Sensis: a digital advertising case study

Unlike most incumbent operators, Telstra has kept its directories business, Sensis, and is developing this into a multi-platform advertiser. Sensis has been able to grow the old printed advertising channel alongside its digital platforms. It has also embedded itself into the marketing strategies of SME clients, and is building strong relationships with SMEs that will be difficult for the global Internet advertising giants to replicate.... mehr

Churn management: the operational challenge for service providers

Managing churn and encouraging customer loyalty is an important strategic objective for fixed and mobile service providers. It is more cost effective to retain existing customers than acquire new ones.... mehr

Direktmarketingstrategie Telekommunikation 2008

Sie möchten wissen, …
welche Direktmarketingaktivitäten die Telekommunikationsunternehmen in Deutschland entfalten?
wie hoch die Anzahl der Mailingkampagnen, Mailauflagen der Anbieter in den drei Telekommunikationssparten Festnetz, Mobilfunk und Webhosting ist?
wie sich die Unternehmen mittels Direktmarketing im Markt im Vergleich zu ihrer aktuellen Kundenstruktur positionieren möchten?
wie die Mailin... mehr