Marketing / Zielgruppen

Pharmaceutical Pricing and Reimbursement - Reference Pricing and Economic Evaluations Will Dominate Future Pricing and Reimbursement Strategies

Pharmaceutical Pricing and Reimbursement - Reference Pricing and Economic Evaluations Will Dominate Future Pricing and Reimbursement Strategies

Summary

GBI Research, the leading business intelligence provider, has released its latest research, 'Pharmaceutical Pricing and Reimbursement - Reference Pricing and Economic Evaluations Will Dominate Future Pricing and Reimbursement Strategies”. It provides key data, infor... mehr

Direct to Consumer (DTC) Advertising in Pharmaceuticals - Current and Future Market Outlook, Regulatory Landscape and Case Studies

Summary

GBI Research, the leading business intelligence provider, has released its latest research, 'Direct to Consumer (DTC) Advertising in Pharmaceuticals - Current and Future Market Outlook, Regulatory Landscape and Case Studies.� The research provides key data, information and analysis of the major issues affecting the stakeholders of the direct to consumer (DTC) advertising market in the US and Europe. It discusse... mehr

Global CRM Market in Healthcare Industry 2008-2012

The Customer Relationship Management (CRM) software market includes all those applications that are required to manage the lifecycle of a customer and automate various customer oriented processes. These processes include customer identification, sales and marketing, customer support and preferences, and after-sales services.
CRM applications help organizations perform activities in three aspects: operational, collaborative, and ana... mehr

Optimizing Lifecycle Management: Maximizing commercial lifespan through label expansion and combination products

The need to derive the maximum commercial mileage from all components of a drug company’s portfolio is clearly evident in an era of falling returns on investment and higher capital costs. This report investigates three goals in optimizing product potential- expanding the drug’s patent protected lifespan, accessing broader patient populations and launching line-extensions via fixed dose combinations. The key success factors in each of th... mehr

NPD in Preventive Health: Growth opportunities in cosmeceuticals, targeted and performance enhancing food and drinks

In food and drink, preventive health is a growing trend where consumers make intentional food and drink choices to protect against the onset of ill health and/or alleviate symptoms of illnesses or diseases. Increasingly, consumers want to sustain their mind and body’s highest possible capacities and potential through ‘looking well’ and ‘living well’. Linked to this, there is wider recognition of the links between dietary choices made in... mehr

New Multi-Marketing Channel Strategies

Introduction

The future of Pharma marketing lies in using new marketing channels such as social media intertwined with traditional marketing practices to create a multi-channel marketing mix. However, online brand promotion through social media is more effective for targeting patients than physicians, indicating direct marketing tactics to physicians through social media should be limited.

Scope

*Provide... mehr

Stakeholder Opinions: Commercial strategies in cardiovascular and metabolic diseases successful market positioning at company and brand level becomes paramount

Introduction

Datamonitor expects commercial strategies in the cardiovascular and metabolic markets to become increasingly important as the markets mature. The report details strategies used by pharmaceutical companies to capture market share, to differentiate brands from the competition, for revenue maximization and for the defense of brand revenues from generic competition.

Scope

*Analysis of company an... mehr

Pricing and Reimbursement in Key Asia Pacific Markets

Introduction

With the Asia-Pacific markets growing rapidly, they are becoming increasingly attractive for Pharma to enter. However, a number of key P&R developments and reforms are set to change the healthcare environment in the next few years, as healthcare is made more accessible to the poor and elderly.

Scope

*Insight into pricing and reimbursement strategies in Australia, Singapore, China and Hon... mehr

Sales Force Effectiveness

Introduction

The traditional sales force model is no longer effective as doctors are no longer the key prescribing decision makers. Governments and payers are implementing cost cutting initiatives and promoting generic use in an attempt to control escalating healthcare costs. This has made it increasingly difficult for sales representatives to promote expensive branded drugs to doctors.

Scope

*Provides a... mehr

Demographic Trends Driving Medical Imaging Market

Growing global population, increased ageing of the population, chronically ill people and increasing awareness and need for medical services are all driving the growth of medical imaging market. Advanced imaging technologies and increased adoption of digital imaging has increased consumer expenditure on medical imaging services. On the other hand, huge R&D costs have resulted in pricing pressure on the manufacturers.

Gen... mehr