Studie Marketing / Zielgruppen

2020 Foresight Report: Branding and Segmentation in Wealth Management

Managing the wealth of individual clients has become a strategic priority for financial institutions across the developed and developing markets. Global wealth management growth in terms of AuM fell dramatically over the last three years (2009—2012) due to the US economic crisis, combined with the eurozone crisis in 2011, resulting in high market vola... mehr

Social Media in Wealth Management

The advent of social media presents a valuable opportunity for wealth management companies. As internet access and smartphone adoption increase, a growing number of internet users are becoming involved with social networking. Companies are developing their processes to be able to respond to web-oriented consumers. Banks and other wealth management institutions are engaging customers with soci... mehr

Studie - 'Beamte und Arbeitnehmer im Öffentlichen Dienst'

Die Beschäftigtengruppe der Beamten und Arbeitnehmer im Öffentlichen Dienst stellt in mehrfacher Hinsicht eine besondere Zielgruppe dar:
Zum einen erreicht die Zielgruppe eine stattli... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Studie - 'Marketing-Mix-Analyse Ratenkredite 2012'

mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panel... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of C-level respondents consisting of CEOs and other senior level respondents such as managing directors and board members from leading banks and financial institutions. The opinions and forward looking statements of 62 industry executives have been captured in our in-depth survey.
• The research is based on primary s... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of C-level respondents consisting of CEOs and other senior level respondents such as managing directors and board members from leading banks and financial institutions. The opinions and forward looking statements of 62 industry executives have been captured in our in-depth survey.
• The research is based on primary s... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of C-level respondents consisting of CEOs and other senior level respondents such as managing directors and board members from leading banks and financial institutions. The opinions and forward looking statements of 62 industry executives have been captured in our in-depth survey.
• The research is based on primary s... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of C-level respondents consisting of CEOs and other senior level respondents such as managing directors and board members from leading banks and financial institutions. The opinions and forward looking statements of 62 industry executives have been captured in our in-depth survey.
• The research is based on primary s... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of C-level respondents consisting of CEOs and other senior level respondents such as managing directors and board members from leading banks and financial institutions. The opinions and forward looking statements of 62 industry executives have been captured in our in-depth survey.
• The research is based on primary s... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of C-level respondents consisting of CEOs and other senior level respondents such as managing directors and board members from leading banks and financial institutions. The opinions and forward looking statements of 62 industry executives have been captured in our in-depth survey.
• The research is based on primary s... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of C-level respondents consisting of CEOs and other senior level respondents such as managing directors and board members from leading banks and financial institutions. The opinions and forward looking statements of 62 industry executives have been captured in our in-depth survey.
• The research is based on primary s... mehr

Studie - 'Digitalisierung im Versicherungsmarketing'

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Studie - 'Image der Banken 2012'

Die Studie von bbw Marketing Dr. Vossen und Partner bewertet die vielfältigen Forschungen und Ausarbeitungen zu dem Thema und beinhaltet zudem eine eigene aktuelle Befragung. Wie steht es um das Image der Banken und mit welchen Methoden und Maßnahmen lässt sich das Image verbessern. Das es um das Image von vielen Banken derzeit bekanntlich ... mehr

Synopsis
The report provides detailed market analysis, information and insights, including:
• In-depth analysis of the social media marketing strategies adopted by the financial services industry in Brazil
• A comprehensive understanding of market trends, opportunities and challenges in the BFSI sector in Brazil
• A detailed insight into the future of social media marketing in the BFSI sector in Brazil
mehr

Synopsis
The report provides detailed market analysis, information and insights, including:
• In-depth analysis of the social media marketing strategies adopted by the financial services industry in China
• A comprehensive understanding of market trends, opportunities and challenges in the BFSI sector in China
• A detailed insight into the future of social media marketing in the BFSI sector in China

mehr

Synopsis
The report provides detailed market analysis, information and insights, including:
• In-depth analysis of the social media marketing strategies adopted by the financial services industry in India
• A comprehensive understanding of market trends, opportunities and challenges in the BFSI sector in India
• A detailed insight into the future of social media marketing in the BFSI sector in India

mehr

Synopsis
The report provides detailed market analysis, information and insights, including:
• In-depth analysis of the social media marketing strategies adopted by the financial services industry in Indonesia
• A comprehensive understanding of market trends, opportunities and challenges in the BFSI sector in Indonesia
• A detailed insight into the future of social media marketing in the BFSI sector in Indonesi... mehr

Synopsis
The report provides detailed market analysis, information and insights, including:
• In-depth analysis of the social media marketing strategies adopted by the financial services industry in Russia
• A comprehensive understanding of market trends, opportunities and challenges in the BFSI sector in Russia
• A detailed insight into the future of social media marketing in the BFSI sector in Russia
mehr

Synopsis
The report provides detailed market analysis, information and insights, including:
• In-depth analysis of the social media marketing strategies adopted by the financial services industry in South Africa
• A comprehensive understanding of market trends, opportunities and challenges in the BFSI sector in South Africa
• A detailed insight into the future of social media marketing in the BFSI sector in So... mehr

Synopsis
The report provides detailed market analysis, information and insights, including:
• In-depth analysis of the social media marketing strategies adopted by the financial services industry in South Korea
• A comprehensive understanding of market trends, opportunities and challenges in the BFSI sector in South Korea
• A detailed insight into the future of social media marketing in the BFSI sector in Sout... mehr

Synopsis
The report provides detailed market analysis, information and insights, including:
• In-depth analysis of the social media marketing strategies adopted by the financial services industry in the UAE
• A comprehensive understanding of market trends, opportunities and challenges in the BFSI sector in the UAE
• A detailed insight into the future of social media marketing in the BFSI sector in the UAE
mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels... mehr

Studie - 'Golden Ager ((Vor-)Ruheständlern bis 75 Jahre ) - Zielgruppe für Finanzdienstleister'

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Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels... mehr

Synopsis
• PR and Branding in Retail Financial Services has changed the way bankers are tapping into the unbanked sector across the world
• This report looks at successful marketing and PR strategies, and the use of various social media platforms in creating and maintaining a positive brand image
• Taking a look at various social networking sites including Facebook and Twitter to build relationships with customers, ... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels... mehr

Studie - 'Silver Ager (Berufstätige 50plus) - Zielgruppe für Finanzdienstleister'

Zielgruppen-Insights aus der Studienreihe

Im Finanzdienstleistungssektor werden zielgruppengerechte Produkte und Kommunikation zunehmend zum Erfolgsfaktor. Trotz für den Konsumenten kaum zu unterscheidender Produktmerkmale gelingt es einigen Gesellschaften, sich als Spezialist f&uum... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels... mehr

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels... mehr

Studie 'FINANCE DISCOUNT'

Konto- und Depotgebühren... mehr

Studie - 'Direktmarketingstrategie Banken 2012'

Sie möchten wissen, welche Direktmarketingaktivitäten die Banken in Deutschland entfalten? Wie hoch die Anzahl der Mailingkampagnen und Mailingauflagen der Anbieter ist? Wie sich die Unternehmen mittels Direktmarketing im Markt bei verschiedenen Zielgruppen positionieren? Wie die Mailings Ihrer Konkurrenten formal und inhaltlich au... mehr

Synopsis
Examining the suitability of social media for financial service providers, this report:
• Provides insight into social media practices
• Details the demographics of current social media users
• Examines the potential costs, and ROI, of social media strategy
• Examines different platforms and methods of engaging with customers
• Includes case studies including American Express, Jyske Bank,... mehr

Studie - 'Marketing-Mix-Analyse Sparprodukte 2012'

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Studie - 'Bankenzielgruppe Online-Banker 2012'

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Truly successful new innovations hit at the core of the financial cards business: increasing card payments by convincing consumers there is tangible benefit to using cards over cash. Banks attempt to do so by making services more user friendly or making cards more readily available in public places like post offices. For the first time, loyalty rewards might include non-discretionary benefits, such as free healthcare screenings or disco... mehr

Studie 'Bankwechsel' - Jahrgang 2011

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Studie - 'Kundenbindung bei Banken 2011/2012'

Was ist nur in den europäischen Banken los? Das hinterfragen derzeit Verbraucher, Kreditnehmer, Anleger, ja sogar die Politiker. 'Die Geldinstitute brauchen mehr denn je den Rückhalt und das Vertrauen der Ge... mehr

Jährliches repräsentatives Monitoring der Vertriebswegenutzung und -akzeptanz im Versicherungsmarkt mit besonderer Vertiefung des Online-Vertriebs (seit 2000)

Der Kundenmonitor e-Assekuranz erscheint mittlerweile zum elften Mal. Inzwischen sind 63 Prozent aller Versicherungsentscheider und Mitentscheider zu Internet-Nutzern geworden. Doch nicht nur der Anteil, auch die Dauer der Nutzung geht kontinuierlich nach oben... mehr

Introduction

Datamonitor's retail databooks are based on key market value data for eight major product sectors, 16 core retail distribution channels and 62 countries. This profile focuses on and provides data on channel size. It also offers information on main markets sold through the channel, and includes growth forecasts upto 2013.

Scope

*An overview of total retail value in this country segmented by ... mehr

Neues Denken in der Kundenansprache

Die vielfach immer noch übliche Zweiteilung des Privatkundenmarktes in 'Mengenkunden' und 'vermögende Kunden' wird den neuen Anforderungen des Geldanlagegeschäftes längst nicht mehr gerecht. Auf weitgehend homogene Zielgruppen ausgerichtete Finanzdienstleistungen bilden heute die entscheidende Basis für den nachhaltigen Erfolg im Geldanlagemarkt. Gefragt ist Relatio... mehr

Introduction

The global economic downturn has impacted BRIC consumers differently than elsewhere, and must be acknowledged to effectively meet consumers' financial needs.

Scope

*Detailed analysis documenting BRIC consumers' 'recessionary mindset' and how this influences perceptions about current and future prospects

*Insights highlight how the economic downturn has affected emotional wellbeing... mehr

Introduction

Recent developments in the financial services industry from the economic turmoil has caused consumer behaviors to change with regards to how financial products are sold to them. Attention is now focused to a greater degree on the workplace as a potentially lucrative channel for the distribution of financial service products.

Scope

*Sizes the UK worksite market and identifies the key drivers ... mehr

Introduction

Australian credit card customers 2009 is an invaluable insight into the behaviour and preferences of Australian credit card holders. The report focuses on key issues including card spending, reasons for card choice and preferred providers and sales channels.

Scope

*Based on Datamonitor's Australian Financial Services Survey of 2,300 adult consumers conducted in April 2009.

*Survey... mehr

Sie möchten wissen,
- welche Direktmarketingaktivitäten die Banken und Finanzdienstleister in Deutschland entfalten?
- wie hoch die Anzahl der Mailingkampagnen und Mailingauflagen der Anbieter ist?
- wie sich die Unternehmen mittels Direktmarketing im Markt im Vergleich zu ihrer aktuellen Kundenstruktur positionieren möchten?
- wie die Mailings Ihrer Konkurrenten formal und inhaltlich aufgebaut sind? mehr

Umfang: 390 Seiten mit 291 Tabellen und 15 Übersichten

Die Finanzmarktkrise hat das Vertrauen der Bürger in die Finanzbranche allgemein stark beeinträchtigt. Doch da, wie repräsentative Befragungsergebnisse zeigen, ist das Vertrauensverhältnis der allermeisten Kunden zu ihrer eigenen Bank/Versicherung weit weniger betroffen. Daher bleibt der Einfluss der Finanzkrise auf die Vertriebswege von Geldanlag... mehr

Introduction

More than two-thirds of Australians believe that they are currently living in a recession. This is indicative of an intensifying 'recessionary mindset' influencing consumer behavior. Symptomatic of falling consumer confidence is the fact that more than one-in-three Australians experienced a worsening financial situation, falling job security and falling confidence in the housing market in 2008-09

Scope... mehr

Sie möchten wissen, ...
wie die Finanzkrise den Tagesgeldmarkt beinflusst hat?
welche Bank über innovative Tagesgeldprodukte verfügt?
welche Bank ihren Marktanteil im Tagesgeldmarkt am stärksten steigern konnte?
welche neuen Entwicklungen zu erkennen sind?
worin sich die Tagesgeldprodukte der untersuchten Banken unterscheiden?
wer die Tagesgeldkunden verschiedener Banken sind?
welc... mehr

Introduction

The financial crisis in the UK has negatively affected many financial institution's reputations. However, despite the weakened state of the personal lending market, there still exists significant possibilities for banks to improve their brand message. Targeting consumers through Datamonitor's Megatrends framework will help banks improve their brand values through the most cost effective means.

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Introduction

A decade after the arrival of the first mobile banking services, actual usage remains modest in many countries. This inevitably begs the question is mobile banking is an over-hyped gimmick, or is it in fact a credible 21st century banking channel?

Scope

*This report examines the impact and future growth of mobile banking, and assesses whether it will become a mainstream interaction channel.<... mehr

Sie möchten wissen,
- wie erfolgreich Ihr Unternehmen im Vergleich mit unmittelbaren Wettbewerbern bei der Zielgruppe 50+ ist?
- welchen Stellenwert die einzelnen Marketing-Mix-Aspekte sowie die vier klassischen Marketing-Mix-Bereiche in Ihrer Branche haben?
- welche Stärken und welche Schwächen Ihnen die erfahrenen Verbraucher bescheinigen?
- ob Ihre Positionierung auch in dieser Zielgruppe wahrgenomm... mehr

450 Seiten mit 329 Tabellen und 20 Übersichten

• Einfluss des demographischen Wandels und der Bevölkerungsprognose auf den Finanzmarkt


• Vermögen und Sparverhalten deutscher Privathaushalte


• Die Lebensqualität und finanzielle Situation von Senioren ab 55 Jahren


• Die Senioren als Bankkunden im Fokus


• Detaillierte Analyse des Fina... mehr

Finaccord’s report titled Commercial Affinity Groups: Marketing Financial Services through Professional and Trade Associations in Germany is a market research report investigating the opportunities for marketing banking and insurance services through professional and trade associations in Germany. The study is based on a survey of over 730 such associations in Germany in 12 separate industry categories, ranging from highly specialised... mehr

Finaccord’s report titled Partner Metrics: Consumer Attitudes Towards and Willingness to Use Alternative Providers in Financial Services in Germany is a unique, primary analysis of the actual and potential impact of 80 key non-financial partner organisations across nine separate banking and insurance products: motor insurance, household insurance, travel insurance, accident and health insurance, life insurance, credit cards, mortgages... mehr

Finaccords Studie mit dem Titel Partner Metrics: Der Umgang der Verbraucher mit alternativen Anbietern von Finanzdienstleistungen in Deutschland ist die erste Untersuchung der derzeitigen Bedeutung und des Potentials von 80 großen deutschen Unternehmen als alternative Anbieter von Bank- und Versicherungsdienstleistungen. Es muss hierbei betont werden, dass keine dieser Marken selbst aus dem Finanzsektor stammt. Die 80 Unternehmen ... mehr

Channel Metrics ist eine Serie von 25 Einzelstudien und einer Gesamtstudie, die das Verbraucherverhalten bei der Wahl von Vertriebswegen von Finanzdienstleistungen untersuchen. Die Studien basieren auf einer Befragung von 3000 Verbrauchern. Channel Metrics enthält nicht nur die Daten zu den allgemeinen Abschluss- und Wechselquoten der jeweiligen Finanzdienstleistungen, sondern auch die Ergebnisse für die Vertriebsarten und die... mehr

Channel Metrics ist eine Serie von 25 Einzelstudien und einer Gesamtstudie, die das Verbraucherverhalten bei der Wahl von Vertriebswegen von Finanzdienstleistungen untersuchen. Die Studien basieren auf einer Befragung von 3000 Verbrauchern. Channel Metrics enthält nicht nur die Daten zu den allgemeinen Abschluss- und Wechselquoten der jeweiligen Finanzdienstleistungen, sondern auch die Ergebnisse für die Vertriebsarten und die... mehr

Channel Metrics is a series of 25 briefings and an overview report based on original consumer research with a total sample of 3,000 respondents investigating trends in consumer distribution channel usage in financial services in Germany. In addition to gathering data for overall take-up rates and annual churn rates across the various financial products and services considered, the research also yields results regarding the distribution ... mehr

Channel Metrics ist eine Serie von 25 Einzelstudien und einer Gesamtstudie, die das Verbraucherverhalten bei der Wahl von Vertriebswegen von Finanzdienstleistungen untersuchen. Die Studien basieren auf einer Befragung von 3000 Verbrauchern. Channel Metrics enthält nicht nur die Daten zu den allgemeinen Abschluss- und Wechselquoten der jeweiligen Finanzdienstleistungen, sondern auch die Ergebnisse für die Vertriebsarten und die... mehr

Finaccords Studie über Vertriebskooperationen für Kreditkarten und Verbraucherkredite in Deutschland ist eine der fünf Veröffentlichungen der neuen Serie. Sie stellt die detaillierteste Untersuchung dar, die bisher auf diesem Fachgebiet durchgeführt wurde. Diese Marktstudie basiert auf einer Befragung von 1900 Organisationen und analysiert die Verbreitung von Vertriebskooperationen, die Vertriebsmodelle und die ... mehr

Die Studie zeigt auf, bei welchen Geldanlageformen Kunden konkret über (Neu-)Anlage nachdenken und welche Anbieter sie dazu in Betracht ziehen (unternehmensbezogene Absatzpotenziale). Darüber hinaus ermöglicht sie einen Einblick in den aktuellen Kenntnisstand von Finanzentscheidern in privaten Haushalten zum Thema Abgeltungsteuer.

- Bei welchen Anlageformen denken Befragte über einen Neuabschluss oder eine... mehr

Introduction

The current economic environment presents several opportunities for savvy wealth managers to exploit. This report presents 10 actionable recommendations for wealth managers that will increase their revenues. These recommendations take advantage of changes in thinking among high net worth (HNW) customers, and exploit the weaknesses and mistakes of competitors.

Scope

*Draws on Datamonitor's We... mehr

Introduction

Datamonitor's introductory report to the analysis of consumer trends within financial services. This report sets-out Datamonitor's financial services Consumer Megatrend Framework and demonstrates what value the framework can have for strategic development and building a wider customer understanding.

Scope

*Introduces Datamonitor's Financial Services Consumer Megatrend framework

*... mehr

Introduction

Datamonitor's introductory report to the analysis of consumer trends within financial services. This report sets-out Datamonitor's financial services Consumer Megatrend Framework and demonstrates what value the framework can have for strategic development and building a wider customer understanding.

Scope

*Introduces Datamonitor's Financial Services Consumer Megatrend framework

*... mehr

Sie möchten wissen, …
wie der Markt strukturiert ist?
welche Marktanteile die verschiedenen Banken im Markt der Jungen Erwachsenen aufweisen?
welche neuen Entwicklungen zu erkennen sind?
welche Produktgruppen von den untersuchten Banken angeboten werden?
worin sich die Produkte der untersuchten Banken unterscheiden?
welche Anforderungen junge Erwachsene an Banken und Bankprodukte stellen?
mehr

Introduction

Datamonitor's Retail Banking Competitor Tracker is a monthly product providing updates on key events relating to major and innovative players in the retail banking sector. Covering events such as M&A activity, market entries and withdrawals, partnerships, product innovation and customer targeting on a global basis, the Retail Banking Competitor Tracker provides succinct summaries of key stories.

Re... mehr

Introduction

Datamonitor's Retail Banking Competitor Tracker is a monthly product providing updates on key events relating to major and innovative players in the retail banking sector. Covering events such as M&A activity, market entries and withdrawals, partnerships, product innovation and customer targeting on a global basis, the Retail Banking Competitor Tracker provides succinct summaries of key stories.

Re... mehr

Introduction

This report focuses on the onshore liquid wealth of affluent individuals and the liquid assets they hold, sizing, segmenting and forecasting the affluent population across 10 liquid asset bands. It also presents detailed HNW demographic and decision trigger analysis, and strategies to drive revenue growth based on large scale survey of the main players.

Scope

*HNW demographic and attitudina... mehr

Introduction

This report focuses on the onshore liquid wealth of affluent individuals and the liquid assets they hold, sizing, segmenting and forecasting the affluent population across 10 liquid asset bands. It also presents detailed HNW demographic and decision trigger analysis, and strategies to drive revenue growth based on large scale survey of the main players.

Scope

*HNW demographic and attitudina... mehr

Introduction

This report focuses on the onshore liquid wealth of affluent individuals and the liquid assets they hold, sizing, segmenting and forecasting the affluent population across 10 liquid asset bands. It also presents detailed HNW demographic and decision trigger analysis, and strategies to drive revenue growth based on large scale survey of the main players.

Scope

*HNW demographic and attitudinal... mehr

Introduction

This report focuses on the onshore liquid wealth of affluent individuals and the liquid assets they hold, sizing, segmenting and forecasting the affluent population across 10 liquid asset bands. It also presents detailed HNW demographic and decision trigger analysis, and strategies to drive revenue growth based on large scale survey of the main players.

Scope

*HNW demographic and attitudinal... mehr

Introduction

This report focuses on the onshore liquid wealth of Mass Affluent and High Net Worth customers. It sizes, segments and forecasts the number of affluent individuals and the liquid assets they hold. It investigates the competitive landscape in terms of players and products and services and presents the results of Datamonitor's large scale survey of the main players.

Scope

*HNW demographic and ... mehr

Introduction

This report focuses on the onshore liquid wealth of Mass Affluent and High Net Worth customers. It sizes, segments and forecasts the number of affluent individuals and the liquid assets they hold. It investigates the competitive landscape in terms of players and products and services and presents the results of Datamonitor's large scale survey of the main players.

Scope

*HNW demographic and ... mehr

Introduction

This report focuses on the onshore liquid wealth of affluent individuals and the liquid assets they hold, sizing, segmenting and forecasting the affluent population across 10 liquid asset bands. It also presents detailed HNW demographic and decision trigger analysis, and strategies to drive revenue growth based on large scale survey of the main players.

Scope

*HNW demographic and attitudinal... mehr

Introduction

This report focuses on the onshore liquid wealth of affluent individuals and the liquid assets they hold, sizing, segmenting and forecasting the affluent population across 10 liquid asset bands. It also presents detailed HNW demographic and decision trigger analysis, and strategies to drive revenue growth based on large scale survey of the main players.

Scope

*HNW demographic and attitudinal... mehr

Introduction

This report focuses on the onshore liquid wealth of affluent individuals in Denmark, Finland, Norway and Sweden, and the liquid assets they hold, sizing, segmenting and forecasting the affluent population across 10 liquid asset bands. It also presents detailed HNW demographic and decision trigger analysis, and strategies to drive revenue growth based on large scale survey of the main players.

Scope
mehr

Introduction

This report focuses on the onshore liquid wealth of affluent individuals in Denmark, Finland, Norway and Sweden, and the liquid assets they hold, sizing, segmenting and forecasting the affluent population across 10 liquid asset bands. It also presents detailed HNW demographic and decision trigger analysis, and strategies to drive revenue growth based on large scale survey of the main players.

Scope
mehr

Introduction

This report focuses on the onshore liquid wealth of affluent individuals and the liquid assets they hold, sizing, segmenting and forecasting the affluent population across 10 liquid asset bands. It also presents detailed HNW demographic and decision trigger analysis, and strategies to drive revenue growth based on large scale survey of the main players.

Scope

*HNW demographic and attitudinal... mehr

Introduction

This report focuses on the onshore liquid wealth of affluent individuals and the liquid assets they hold, sizing, segmenting and forecasting the affluent population across 10 liquid asset bands. It also presents detailed HNW demographic and decision trigger analysis, and strategies to drive revenue growth based on large scale survey of the main players.

Scope

*HNW demographic and attitudinal... mehr

Finaccord’s updated report titled Brand Metrics: Consumer Awareness of and Attitudes Towards Brands in UK Financial Services is a research publication that offers unique insight into the way in which 90 important financial services brands are perceived by consumers in the UK. Indeed, for each of these brands that are used to promote banking or insurance products, Brand Metrics analyses their performance in terms of consumer perception... mehr

Channel Metrics is a series of 25 briefings and an overview report based on original consumer research with a total sample of 3,600 respondents investigating trends in consumer distribution channel usage in UK financial services. In addition to gathering data for overall take-up rates and annual churn rates across the various financial products and services considered, the research also yields results regarding the distribution interfac... mehr

Finaccord’s report titled Partner Metrics: Consumer Attitudes Towards and Willingness to Use Alternative Providers in UK Financial Services is a unique, primary analysis of the actual and potential impact of 80 key non-financial partner organisations across nine separate banking and insurance products: motor insurance, household insurance, travel insurance, accident and health insurance, life insurance, credit cards, mortgages, person... mehr