Marktanalyse - Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Hotel Supplier Industry 2012–2013: Survey Intelligence

Synopsis
• This report is the result of an extensive survey drawn from Timetric’s exclusive panel of leading hotel industry executives. The opinions and forward looking statements of 162 industry executives have been captured in our in-depth survey, of which 48% represent Director and C-level respondents.
• The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations.
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa and Middle East.
• The report covers data and analysis on supplier media budgets, marketing and sales strategies and business practices.
• Key topics covered include hotel industry media spend activity, marketing and sales behaviors and strategies by suppliers, as well as threats and opportunities, economic outlook and business confidence.
• In the report, buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats.
• The report examines current practices and provides future expectations over the next 12—24 months.
• The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results.

Summary
'Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Hotel Supplier Industry 2012—2013: Survey Intelligence” is a new report by Timetric that analyzes how supplier media spend and marketing sales strategies are set to change in the hotel industry during 2012—2013. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Scope
The report features the opinions of global hotel industry respondents related to the following:
• Annual marketing budgets and change in marketing expenditure
• Marketing agency selection criteria

Reasons To Buy
• Provides insights into hotel suppliers’ marketing behavior
• Provides information on marketing expenditure and investment in specific marketing solutions, along with key marketing strategy changes in 2012—2013. The report also reveals the future needs of respondents in the global hotel industry
• Identify the specific marketing approaches your competitors are using to win business

Key Highlights
NA

Table of Contents

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.3 Methodology

1.4 Profile of Survey Respondents

1.4.1 Profile of buyer respondents

1.4.2 Profile of supplier respondents

2 Hotel Suppliers' Marketing Expenditure Activity

2.1 Annual Marketing Budgets of Hotel Suppliers

2.1.1 Annual marketing budgets by region

2.1.2 Annual marketing budgets by company turnover

2.2 Planned Change in Marketing Expenditure

2.2.1 Planned change in marketing expenditure levels by suppliers

2.2.2 Planned change in marketing expenditure levels by region

2.2.3 Planned change in marketing expenditure levels by company turnover

2.2.4 Planned change in marketing expenditure levels by revenue growth expectations

2.3 Future Investment in Media Channels

2.3.1 Future investment by media channels by region

2.3.2 Future investment by media channels by company turnover

2.4 Future Investment in Marketing and Sales Technology

2.4.1 Planned investment in marketing and sales technologies by region

2.4.2 Planned investment in marketing and sales technologies by company turnover

3 Marketing and Sales Behaviors and Strategies in 2012-2013

3.1 Key Marketing Aims of Suppliers for 2012?2013

3.1.1 Key marketing aims by region

3.1.2 Key marketing aims by company turnover

3.1.3 Key marketing aims by revenue growth expectations

3.2 Essential Amendments to Marketing Activities in 2012-2013

3.2.1 Amendments to marketing activities

3.2.2 Amendments to marketing activities by region

3.2.3 Amendments to marketing activities by company turnover

3.3 Best Use of New Media for Business Prospects

3.3.1 Best use of new media by suppliers

3.3.2 Best use of new media by region

3.3.3 Best use of new media by company turnover

3.4 Critical Success Factors for Choosing a Marketing Agency

3.4.1 Critical success factors by suppliers

3.4.2 Critical success factors by region

3.4.3 Critical success factors by company turnover

4 Appendix

4.1 Full Survey Results

4.2 Methodology

4.3 Contact Us

4.4 About Timetric

4.5 Disclaimer



List of Tables

Table 1: Total Global Hotel Industry Survey Respondents by Company Type, 2012

Table 2: Global Hotel Industry Buyer Respondents by Job Role (%), 2012

Table 3: Global Hotel Industry Buyer Respondents by Company Turnover (%), 2012

Table 4: Global Hotel Industry Buyer Respondents by Region (%), 2012

Table 5: Global Hotel Supplier Respondents by Job Role (%), 2012

Table 6: Global Hotel Supplier Respondents by Company Turnover (%), 2012

Table 7: Global Hotel Supplier Respondents by Region (%), 2012

Table 8: Annual Marketing Budgets of Hotel Suppliers (%), 2009-2012

Table 9: Annual Marketing Budgets by Region (%), 2012

Table 10: Annual Marketing Budgets by Company Turnover (%), 2012

Table 11: Planned Change in Marketing Expenditure: Hotel Suppliers (%), 2010-2012

Table 12: Planned Change in Marketing Expenditure Levels by Region (%), 2012

Table 13: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012

Table 14: Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2012

Table 15: Future Investment in Media Channels of Hotel Suppliers, 2012

Table 16: Planned Investment in Marketing and Sales Technologies by Hotel Suppliers (%), 2012

Table 17: Planned Investment in Marketing and Sales Technologies by Region (%), 2012

Table 18: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2012

Table 19: Key Marketing Aims of Hotel Suppliers (%), 2012

Table 20: Key Marketing Aims by Revenue Growth Expectations (% 'Important' Responses), 2012

Table 21: Amendments to Marketing Activities by Hotel Suppliers (%), 2012-2013

Table 22: Amendments to Marketing Activities by Region (%), 2012-2013

Table 23: Amendments to Marketing Activities by Company Turnover (%), 2012-2013

Table 24: Best Use of New Media by Hotel Suppliers (%), 2012

Table 25: Best Use of New Media by Region (%), 2012

Table 26: Best Use of New Media by Company Turnover (%), 2012

Table 27: Critical Success Factors of Hotel Suppliers (%), 2009-2012

Table 28: Critical Success Factors by Region (%), 2012

Table 29: Critical Success Factors by Company Turnover (%), 2012

Table 30: Survey Results - Closed Questions



List of Figures

Figure 1: Annual Marketing Budgets of Hotel Suppliers (%), 2009-2012

Figure 2: Annual Marketing Budgets by Region (%), 2012

Figure 3: Annual Marketing Budgets by Company Turnover (%), 2012

Figure 4: Planned Annual Change in Marketing Expenditure (%), 2009-2012

Figure 5: Planned Change in Marketing Expenditure: Hotel Suppliers (%), 2010-2012

Figure 6: Planned Change in Marketing Expenditure Levels by Region (%), 2012

Figure 7: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012

Figure 8: Future Investment by Media Channels of Hotel Suppliers, 2012

Figure 9: Future Investment by Media Channels by Region (% 'Increase' Responses), 2012

Figure 10: Future Investment by Media Channels by Company Turnover (% 'Increase' Responses), 2012

Figure 11: Planned Investment in Marketing and Sales Technologies by Suppliers (%), 2012

Figure 12: Key Marketing Aims of Hotel Suppliers (%), 2012

Figure 13: Key Marketing Aims by Region (% 'Important' Responses), 2012

Figure 14: Key Marketing Aims by Company Turnover (% 'Important' Responses), 2012

Figure 15: Amendments to Marketing Activities by Hotel Suppliers (%), 2012-2013

Figure 16: Best Use of New Media by Hotel Suppliers (%), 2012

Figure 17: Best Use of New Media by Region (%), 2012

Figure 18: Best Use of New Media by Company Turnover (%), 2012

Figure 19: Critical Success Factors of Hotel Suppliers (%), 2009-2012

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