Marktanalyse - Marketing, Sales Behaviors and Strategies in 2012–2013 in the Global Hotel Supplier Industry: Survey Brief

Synopsis
• This report is the result of an extensive survey drawn from Timetric’s exclusive panel of leading hotel industry executives. The opinions and forward looking statements of 162 industry executives have been captured in our in-depth survey, of which 48% represent Director and C-level respondents
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and the rest of the world
• Key topics covered include marketing and sales behaviors and strategies, key marketing aims of suppliers, essential amendments to marketing activities , new media for business prospects and critical success factors for choosing a marketing agency
• The report examines current practices and provides future expectations over the next 12—24 months

Summary
'Marketing, Sales Behaviors and Strategies in 2012—2013 in the Global Hotel Supplier Industry: Survey Brief” is a new report by Timetric that analyzes how marketing, sales behaviors and strategies are set to change in the hotel industry during 2012—2013. This report gives you access to the marketing and sales behaviors and strategies. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Scope
The report features the opinions of hotel industry respondents related to the following:
• Marketing and sales behaviors and strategies
• Key marketing aims of suppliers
• Capital expenditure and change in staff recruitment activity
• Essential amendments to marketing activities
• New media for business prospects
• Key supplier actions and e-procurement
• Critical success factors for choosing a marketing agency

Reasons To Buy
• Well-executed marketing and sales strategies are vital to the future success of hotel suppliers and their ability to identify and win new business while retaining existing contracts

Key Highlights
NA

Table of Contents

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.3 Methodology

1.4 Profile of Survey Respondents

1.4.1 Profile of buyer respondents

1.4.2 Profile of supplier respondents

2 Marketing and Sales Behaviors and Strategies in 2012-2013

2.1 Key Marketing Aims of Suppliers for 2012?2013

2.1.1 Key marketing aims by region

2.1.2 Key marketing aims by company turnover

2.1.3 Key marketing aims by revenue growth expectations

2.2 Essential Amendments to Marketing Activities in 2012-2013

2.2.1 Amendments to marketing activities

2.2.2 Amendments to marketing activities by region

2.2.3 Amendments to marketing activities by company turnover

2.3 Best Use of New Media for Business Prospects

2.3.1 Best use of new media by suppliers

2.3.2 Best use of new media by region

2.3.3 Best use of new media by company turnover

2.4 Critical Success Factors for Choosing a Marketing Agency

2.4.1 Critical success factors by suppliers

2.4.2 Critical success factors by region

2.4.3 Critical success factors by company turnover

3 Appendix

3.1 Full Survey Results

3.2 Methodology

3.3 Contact Us

3.4 About Timetric

3.5 Disclaimer



List of Tables

Table 1: Total Global Hotel Industry Survey Respondents by Company Type, 2012

Table 2: Global Hotel Industry Buyer Respondents by Job Role (%), 2012

Table 3: Global Hotel Industry Buyer Respondents by Company Turnover (%), 2012

Table 4: Global Hotel Industry Buyer Respondents by Region (%), 2012

Table 5: Global Hotel Supplier Respondents by Job Role (%), 2012

Table 6: Global Hotel Supplier Respondents by Company Turnover (%), 2012

Table 7: Global Hotel Supplier Respondents by Region (%), 2012

Table 8: Key Marketing Aims of Hotel Suppliers (%), 2012

Table 9: Key Marketing Aims by Revenue Growth Expectations (% 'Important' Responses), 2012

Table 10: Amendments to Marketing Activities by Hotel Suppliers (%), 2012-2013

Table 11: Amendments to Marketing Activities by Region (%), 2012-2013

Table 12: Amendments to Marketing Activities by Company Turnover (%), 2012-2013

Table 13: Best Use of New Media by Hotel Suppliers (%), 2012

Table 14: Best Use of New Media by Region (%), 2012

Table 15: Best Use of New Media by Company Turnover (%), 2012

Table 16: Critical Success Factors of Hotel Suppliers (%), 2009-2012

Table 17: Critical Success Factors by Region (%), 2012

Table 18: Critical Success Factors by Company Turnover (%), 2012

Table 19: Survey Results - Closed Questions



List of Figures

Figure 1: Key Marketing Aims of Hotel Suppliers (%), 2012

Figure 2: Key Marketing Aims by Region (% 'Important' Responses), 2012

Figure 3: Key Marketing Aims by Company Turnover (% 'Important' Responses), 2012

Figure 4: Amendments to Marketing Activities by Hotel Suppliers (%), 2012-2013

Figure 5: Best Use of New Media by Hotel Suppliers (%), 2012

Figure 6: Best Use of New Media by Region (%), 2012

Figure 7: Best Use of New Media by Company Turnover (%), 2012

Figure 8: Critical Success Factors of Hotel Suppliers (%), 2009-2012

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