Marktanalyse - Future Investment in Marketing and Sales Technology in the Global Hotel Supplier Industry 2012–2013: Survey Snapshot

Synopsis
• This report is the result of an extensive survey drawn from Timetric’s exclusive panel of leading hotel industry executives. The opinions and forward looking statements of 162 industry executives have been captured in our in-depth survey, of which 48% represent Director and C-level respondents
• The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa and Middle East
• The report covers data and analysis on future investment in marketing and sales technology

Summary
Future Investment in Marketing and Sales Technology in the Global Hotel Supplier Industry 2012—2013: Survey Snapshot is a new report by Timetric that analyzes the future investment areas on marketing and sales solutions. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Scope
The report features the opinions of global hotel industry respondents related to the planned investment in marketing and sales technologies.

Reasons To Buy
• Benchmark your sales and marketing spend with industry peers to effectively determine strategy

Key Highlights
NA

Table of Contents

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.3 Methodology

1.4 Profile of Survey Respondents

1.4.1 Profile of buyer respondents

1.4.2 Profile of supplier respondents

2 Future Investment in Marketing and Sales Technology

2.1 Planned investment in marketing and sales technologies by region

2.2 Planned investment in marketing and sales technologies by company turnover

3 Appendix

3.1 Full Survey Results

3.2 Methodology

3.3 Contact Us

3.4 About Timetric

3.5 Disclaimer



List of Tables

Table 1: Total Global Hotel Industry Survey Respondents by Company Type, 2012

Table 2: Global Hotel Industry Buyer Respondents by Job Role (%), 2012

Table 3: Global Hotel Industry Buyer Respondents by Company Turnover (%), 2012

Table 4: Global Hotel Industry Buyer Respondents by Region (%), 2012

Table 5: Global Hotel Supplier Respondents by Job Role (%), 2012

Table 6: Global Hotel Supplier Respondents by Company Turnover (%), 2012

Table 7: Global Hotel Supplier Respondents by Region (%), 2012

Table 8: Planned Investment in Marketing and Sales Technologies by Hotel Suppliers (%), 2012

Table 9: Planned Investment in Marketing and Sales Technologies by Region (%), 2012

Table 10: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2012

Table 11: Survey Results - Closed Questions



List of Figures

Figure 1: Planned Investment in Marketing and Sales Technologies by Suppliers (%), 2012

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