Marktanalyse - Key Marketing Aims of Suppliers for Airport Industry - 2012-2013 : Survey Snapshot

Marktanalyse - Key Marketing Aims of Suppliers for Airport Industry - 2012-2013 : Survey Snapshot

Synopsis
• Analysis of opinions drawn from leading airport industry executives.
• Analysis of the key marketing aims for suppliers.

Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading airport industry executives. It analyzes how marketing expenditure, business strategies and practices in the airport industry are set to change in 2012-13. The report also identifies key important factors for retaining and acquiring customers. The report also provides access to information categorized by region, company type and size.

Scope
• The opinions and forward looking statements of 201 industry executives have been captured in our in-depth survey, of which 40% represent Director and C-level respondents.
• The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• This report covers data and analysis on marketing and industry developments.
• Key topics covered include supplier marketing behaviors and strategies.
• The report provides insights into the marketing needs of airport industry suppliers and how they are looking to develop their marketing and sales strategies in the future.

Reasons To Buy
• This report will help you to drive revenues by understanding future product investment areas and growth regions.
• This report will help you to formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spend in the future.
• This report will help you to better promote your business by aligning your capabilities and business practices with your customer’s changing needs.
• This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
• This report will help you to uncover the business outlook, key challenges and opportunities identified by suppliers.






Companies Mentioned:

NA

Inhaltsverzeichnis - Marktanalyse - Key Marketing Aims of Suppliers for Airport Industry - 2012-2013 : Survey Snapshot



1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.3 Methodology

1.4 Global Airports Industry: Profile of Survey Respondents

1.4.1 Global airports industry: profile of buyer respondents

1.4.2 Global airports industry: profile of supplier respondents

2 Key Marketing Aims for 2012-2013: Global Airports Industry Suppliers

2.1 Key marketing aims by region: global airports industry suppliers

2.2 Key marketing aims by company turnover: global airports industry suppliers

2.3 Key marketing aims by revenue growth expectations: global airports industry suppliers

3 Appendix

3.1 Full survey results

3.2 Methodology

3.3 Contact us

3.4 About ICD Research

3.5 Disclaimer









Tabellenverzeichnis - Marktanalyse - Key Marketing Aims of Suppliers for Airport Industry - 2012-2013 : Survey Snapshot



Table 1: Global Airports Industry Survey Respondents by Company Type, 2012

Table 2: Global Airports Industry Buyer Respondents by Job Role (%), 2012

Table 3: Global Airports Industry Buyer Respondents by Global Company Turnover (%), 2012

Table 4: Global Airports Industry Buyer Respondents by Region (%), 2012

Table 5: Global Airports Industry Supplier Respondents by Job Role (%), 2012

Table 6: Global Airports Industry Supplier Respondents by Global Company Turnover (%), 2012

Table 7: Global Airports Industry Supplier Respondents by Region (%), 2012

Table 8: Key Marketing Aims: Global Airports Industry Suppliers (%), 2012

Table 9: Survey Results - Closed Questions









Übersichtenverzeichnis - Marktanalyse - Key Marketing Aims of Suppliers for Airport Industry - 2012-2013 : Survey Snapshot



Figure 1: Key Marketing Aims: Global Airports Industry Suppliers (%), 2012

Figure 2: Key Marketing Aims by Region: Global Airports Industry Suppliers (%), 2012

Figure 3: Key Marketing Aims by Company Turnover: Global Airports Industry Suppliers (%), 2012

Figure 4: Key Marketing Aims by Revenue Growth Expectations: Global Airports Industry Suppliers (%), 2012

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