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Marktanalyse - Breakfast Cereals in Bulgaria
Euromonitor
3 / 2012
48 Seiten
| Typ: | Marktanalyse |
| Sprache: | Englisch |
| Regionen: | Bulgarien |
| Verfügbarkeit: | verfügbar |
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Breakfast cereals are increasingly viewed as healthy and modern products. They are successfully filling in the niche of wholesome and nutritional breakfast foods, which was previously a sole domain of traditional packaged foods such as bread and jam. Advertising of the main player Nestlé Bulgaria for the Fitness brand has played an important role in creating an image of products as modern, non-fattening and healthy. Various promotional activities for the Cheerios and Chocapic brands have also...
Euromonitor International's Breakfast Cereals in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Euromonitor International's Breakfast Cereals in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
BREAKFAST CEREALS IN BULGARIA
Euromonitor International
March 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2006-2011
Table 2 Sales of Breakfast Cereals by Category: Value 2006-2011
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2006-2011
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2006-2011
Table 5 Breakfast Cereals Company Shares 2006-2010
Table 6 Breakfast Cereals Brand Shares 2007-2010
Table 7 Sales of Breakfast Cereals by Distribution Format: % Analysis 2006-2011
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2011-2016
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2011-2016
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2011-2016
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2011-2016
Executive Summary
Quality Standards Needed in the Bulgarian Packaged Food Market
Global Financial Crisis Weakens But Does Not Seriously Damage the Bulgarian Market
Unit Prices Still Rising Slowly
Healthy and 'bio' Foods Grow in Popularity
Infrastructure Projects Improve Distribution
Quality Standards Needed in the Bulgarian Packaged Food Market
Global Financial Crisis Starts To Subside Without Having Caused As Much Harm As in Other EU Countries
Unit Prices Still Rising Slowly
Healthy and 'bio' Foods Grow in Popularity
Infrastructure Projects Improve Distribution
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2006-2011
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2006-2011
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2006-2011
Table 17 Sales of Impulse and Indulgence Products by Category: Value 2006-2011
Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2006-2011
Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2006-2011
Table 20 Company Shares of Impulse and Indulgence Products 2006-2010
Table 21 Brand Shares of Impulse and Indulgence Products 2007-2010
Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2011-2016
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2011-2016
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2011-2016
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2011-2016
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Nutrition/Staples by Category: Volume 2006-2011
Table 27 Sales of Nutrition/Staples by Category: Value 2006-2011
Table 28 Sales of Nutrition/Staples by Category: % Volume Growth 2006-2011
Table 29 Sales of Nutrition/Staples by Category: % Value Growth 2006-2011
Table 30 Company Shares of Nutrition/Staples 2006-2010
Table 31 Brand Shares of Nutrition/Staples 2007-2010
Table 32 Forecast Sales of Nutrition/Staples by Category: Volume 2011-2016
Table 33 Forecast Sales of Nutrition/Staples by Category: Value 2011-2016
Table 34 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2011-2016
Table 35 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2011-2016
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 36 Sales of Meal Solutions by Category: Volume 2006-2011
Table 37 Sales of Meal Solutions by Category: Value 2006-2011
Table 38 Sales of Meal Solutions by Category: % Volume Growth 2006-2011
Table 39 Sales of Meal Solutions by Category: % Value Growth 2006-2011
Table 40 Company Shares of Meal Solutions 2006-2010
Table 41 Brand Shares of Meal Solutions 2007-2010
Table 42 Forecast Sales of Meal Solutions by Category: Volume 2011-2016
Table 43 Forecast Sales of Meal Solutions by Category: Value 2011-2016
Table 44 Forecast Sales of Meal Solutions by Category: % Volume Growth 2011-2016
Table 45 Forecast Sales of Meal Solutions by Category: % Value Growth 2011-2016
Market Data
Table 46 Sales of Packaged Food by Category: Volume 2006-2011
Table 47 Sales of Packaged Food by Category: Value 2006-2011
Table 48 Sales of Packaged Food by Category: % Volume Growth 2006-2011
Table 49 Sales of Packaged Food by Category: % Value Growth 2006-2011
Table 50 GBO Shares of Packaged Food 2006-2010
Table 51 NBO Shares of Packaged Food 2006-2010
Table 52 NBO Brand Shares of Packaged Food 2007-2010
Table 53 Penetration of Private Label by Category 2006-2011
Table 54 Sales of Packaged Food by Distribution Format: % Analysis 2006-2011
Table 55 Sales of Packaged Food by Category and Distribution Format: % Analysis 2011
Table 56 Forecast Sales of Packaged Food by Category: Volume 2011-2016
Table 57 Forecast Sales of Packaged Food by Category: Value 2011-2016
Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Euromonitor International
March 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2006-2011
Table 2 Sales of Breakfast Cereals by Category: Value 2006-2011
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2006-2011
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2006-2011
Table 5 Breakfast Cereals Company Shares 2006-2010
Table 6 Breakfast Cereals Brand Shares 2007-2010
Table 7 Sales of Breakfast Cereals by Distribution Format: % Analysis 2006-2011
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2011-2016
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2011-2016
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2011-2016
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2011-2016
Executive Summary
Quality Standards Needed in the Bulgarian Packaged Food Market
Global Financial Crisis Weakens But Does Not Seriously Damage the Bulgarian Market
Unit Prices Still Rising Slowly
Healthy and 'bio' Foods Grow in Popularity
Infrastructure Projects Improve Distribution
Quality Standards Needed in the Bulgarian Packaged Food Market
Global Financial Crisis Starts To Subside Without Having Caused As Much Harm As in Other EU Countries
Unit Prices Still Rising Slowly
Healthy and 'bio' Foods Grow in Popularity
Infrastructure Projects Improve Distribution
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2006-2011
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2006-2011
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2006-2011
Table 17 Sales of Impulse and Indulgence Products by Category: Value 2006-2011
Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2006-2011
Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2006-2011
Table 20 Company Shares of Impulse and Indulgence Products 2006-2010
Table 21 Brand Shares of Impulse and Indulgence Products 2007-2010
Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2011-2016
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2011-2016
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2011-2016
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2011-2016
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Nutrition/Staples by Category: Volume 2006-2011
Table 27 Sales of Nutrition/Staples by Category: Value 2006-2011
Table 28 Sales of Nutrition/Staples by Category: % Volume Growth 2006-2011
Table 29 Sales of Nutrition/Staples by Category: % Value Growth 2006-2011
Table 30 Company Shares of Nutrition/Staples 2006-2010
Table 31 Brand Shares of Nutrition/Staples 2007-2010
Table 32 Forecast Sales of Nutrition/Staples by Category: Volume 2011-2016
Table 33 Forecast Sales of Nutrition/Staples by Category: Value 2011-2016
Table 34 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2011-2016
Table 35 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2011-2016
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 36 Sales of Meal Solutions by Category: Volume 2006-2011
Table 37 Sales of Meal Solutions by Category: Value 2006-2011
Table 38 Sales of Meal Solutions by Category: % Volume Growth 2006-2011
Table 39 Sales of Meal Solutions by Category: % Value Growth 2006-2011
Table 40 Company Shares of Meal Solutions 2006-2010
Table 41 Brand Shares of Meal Solutions 2007-2010
Table 42 Forecast Sales of Meal Solutions by Category: Volume 2011-2016
Table 43 Forecast Sales of Meal Solutions by Category: Value 2011-2016
Table 44 Forecast Sales of Meal Solutions by Category: % Volume Growth 2011-2016
Table 45 Forecast Sales of Meal Solutions by Category: % Value Growth 2011-2016
Market Data
Table 46 Sales of Packaged Food by Category: Volume 2006-2011
Table 47 Sales of Packaged Food by Category: Value 2006-2011
Table 48 Sales of Packaged Food by Category: % Volume Growth 2006-2011
Table 49 Sales of Packaged Food by Category: % Value Growth 2006-2011
Table 50 GBO Shares of Packaged Food 2006-2010
Table 51 NBO Shares of Packaged Food 2006-2010
Table 52 NBO Brand Shares of Packaged Food 2007-2010
Table 53 Penetration of Private Label by Category 2006-2011
Table 54 Sales of Packaged Food by Distribution Format: % Analysis 2006-2011
Table 55 Sales of Packaged Food by Category and Distribution Format: % Analysis 2011
Table 56 Forecast Sales of Packaged Food by Category: Volume 2011-2016
Table 57 Forecast Sales of Packaged Food by Category: Value 2011-2016
Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
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