Marktanalyse - Agricultural Products in Hungary

Datamonitor's Agricultural Products in Hungary industry profile is an essential resource for top-level data and analysis covering the Agricultural Products industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Agricultural Products in Hungary’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Agricultural Products in Hungary

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The agricultural product market is considered here as having six segments: cereals (barley, wheat, maize, rice, etc); fruit, vegetables, roots and tubers (apples, cabbages, potatoes, etc); oilcrops & pulses (lentils, soybeans, linseed, etc); sugarcrops and sweeteners (represented here by raw and refined sugar expressed as raw sugar equivalent); spices and stimulants (coffee, ginger, etc); and nuts (walnuts, almonds, etc). It excludes livestock and poultry, fisheries, forestry, etc. The market volumes reflect supply (consumption) in each country, calculated on the basis of production plus imports minus exports. No allowance is made for changes in stock levels, and forage crops and wastage are also not included. Agricultural products are valued at producer prices. Any currency conversions included in this report have been calculated using constant 2009 annual average exchange rates.

For the purposes of this report, Europe consists of Western Europe and Eastern Europe.

Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.

Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 2

MARKET OVERVIEW 7

Market definition 7

Research highlights 8

Market analysis 9

MARKET VALUE 10

MARKET VOLUME 11

MARKET SEGMENTATION I 12

MARKET SEGMENTATION II 13

FIVE FORCES ANALYSIS 14

Summary 14

Buyer power 15

Supplier power 17

New entrants 18

Substitutes 19

Rivalry 20

LEADING COMPANIES 21

CBA Kereskedelmi Kft 21

Lidl Dienstleistung GmbH & Co. KG 22

Tesco PLC 23

MARKET FORECASTS 27

Market value forecast 27

Market volume forecast 28

MACROECONOMIC INDICATORS 29

APPENDIX 31

Methodology 31

Industry associations 32

Related Datamonitor research 32

Disclaimer 33

ABOUT DATAMONITOR 34

Premium Reports 34

Summary Reports 34

Datamonitor consulting 34



LIST OF TABLES

Table 1: Hungary agricultural products market value: $ million, 2005—09 10

Table 2: Hungary agricultural products market volume: million ton, 2005—09 11

Table 3: Hungary agricultural products market segmentation I:% share, by value, 2009 12

Table 4: Hungary agricultural products market segmentation II: % share, by value, 2009 13

Table 5: CBA Kereskedelmi Kft: key facts 21

Table 6: Lidl Dienstleistung GmbH & Co. KG: key facts 22

Table 7: Tesco PLC: key facts 23

Table 8: Tesco PLC: key financials ($) 24

Table 9: Tesco PLC: key financials (£) 24

Table 10: Tesco PLC: key financial ratios 25

Table 11: Hungary agricultural products market value forecast: $ million, 2009—14 27

Table 12: Hungary agricultural products market volume forecast: million ton, 2009—14 28

Table 13: Hungary size of population (million), 2005—09 29

Table 14: Hungary GDP (constant 2000 prices, $ billion), 2005—09 29

Table 15: Hungary GDP (current prices, $ billion), 2005—09 29

Table 16: Hungary inflation, 2005—09 30

Table 17: Hungary consumer price index (absolute), 2005—09 30

Table 18: Hungary exchange rate, 2005—09 30



LIST OF FIGURES

Figure 1: Hungary agricultural products market value: $ million, 2005—09 10

Figure 2: Hungary agricultural products market volume: million ton, 2005—09 11

Figure 3: Hungary agricultural products market segmentation I:% share, by value, 2009 12

Figure 4: Hungary agricultural products market segmentation II: % share, by value, 2009 13

Figure 5: Forces driving competition in the agricultural products market in Hungary, 2009 14

Figure 6: Drivers of buyer power in the agricultural products market in Hungary, 2009 15

Figure 7: Drivers of supplier power in the agricultural products market in Hungary, 2009 17

Figure 8: Factors influencing the likelihood of new entrants in the agricultural products market in Hungary, 2009 18

Figure 9: Factors influencing the threat of substitutes in the agricultural products market in Hungary, 2009 19

Figure 10: Drivers of degree of rivalry in the agricultural products market in Hungary, 2009 20

Figure 11: Tesco PLC: revenues & profitability 25

Figure 12: Tesco PLC: assets & liabilities 26

Figure 13: Hungary agricultural products market value forecast: $ million, 2009—14 27

Figure 14: Hungary agricultural products market volume forecast: million ton, 2009—14 28

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