Marktanalyse - Agricultural Machinery in Germany

Introduction

Agricultural Machinery in Germany industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2005-09, and forecast to 2014). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-level data and analysis covering the Germany agricultural machinery market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The agricultural machinery market is defined as the sale in each country of compact tractors (rated up to 50 metric horsepower), other tractors (over 50 HP), and combine harvestors. Tractors include two-wheel and four-wheel drive tractors, as well as crawlers. The market is valued at average manufacturer list prices multiplied by units sold. All currency conversions are at 2010 average annual exchange rates.

*The German agricultural machinery market had a total revenue of $2 billion in 2010, representing a compound annual rate of change (CARC) of -3.8% for the period spanning 2006-2010.

*Market consumption volumes decreased with a CARC of -3.4% between 2006-2010, to reach a total of 27 thousand units in 2010.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 3.7% for the five-year period 2010-2015, which is expected to drive the market to a value of $2.4 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, leading players and major segments of the agricultural machinery market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the agricultural machinery market in Germany

Leading company profiles reveal details of key agricultural machinery market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany agricultural machinery market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Germany economy

Key Questions Answered

What was the size of the Germany agricultural machinery market by value in 2010?

What will be the market size of the Germany agricultural machinery market in 2015?

What factors are affecting the strength of competition in the Germany agricultural machinery market?

How large is Germany’s agricultural machinery market in relation to its regional counterparts?

How has the market performed over the last five years?

TABLE OF CONTENTS

EXECUTIVE SUMMARY 2

MARKET OVERVIEW 7

Market definition 7

Research highlights 8

Market analysis 9

MARKET VALUE 10

MARKET VOLUME 11

MARKET SEGMENTATION I 12

MARKET SEGMENTATION II 13

FIVE FORCES ANALYSIS 14

Summary 14

Buyer power 15

Supplier power 17

New entrants 18

Substitutes 19

Rivalry 20

LEADING COMPANIES 21

Same Deutz-Fahr 21

Deere & Company 22

CNH Global N.V. 25

AGCO Corporation 29

MARKET FORECASTS 33

Market value forecast 33

Market volume forecast 34

MACROECONOMIC INDICATORS 35



APPENDIX 37

Methodology 37

Related Datamonitor research 38

Disclaimer 39

ABOUT DATAMONITOR 40

Premium Reports 40

Summary Reports 40

Datamonitor consulting 40



LIST OF TABLES

Table 1: Germany agricultural machinery market value: $ million, 2006—10 10

Table 2: Germany agricultural machinery market volume: thousand units, 2006—10 11

Table 3: Germany agricultural machinery market segmentation I:% share, by volume, 2010 12

Table 4: Germany agricultural machinery market segmentation II: % share, by value, 2010 13

Table 5: Same Deutz-Fahr: key facts 21

Table 6: Deere & Company: key facts 22

Table 7: Deere & Company: key financials ($) 23

Table 8: Deere & Company: key financial ratios 23

Table 9: CNH Global N.V.: key facts 25

Table 10: CNH Global N.V.: key financials ($) 26

Table 11: CNH Global N.V.: key financial ratios 27

Table 12: AGCO Corporation: key facts 29

Table 13: AGCO Corporation: key financials ($) 31

Table 14: AGCO Corporation: key financial ratios 31

Table 15: Germany agricultural machinery market value forecast: $ million, 2010—15 33

Table 16: Germany agricultural machinery market volume forecast: thousand units, 2010—15 34

Table 17: Germany size of population (million), 2006—10 35

Table 18: Germany gdp (constant 2000 prices, $ billion), 2006—10 35

Table 19: Germany gdp (current prices, $ billion), 2006—10 35

Table 20: Germany inflation, 2006—10 36

Table 21: Germany consumer price index (absolute), 2006—10 36

Table 22: Germany exchange rate, 2006—10 36



LIST OF FIGURES

Figure 1: Germany agricultural machinery market value: $ million, 2006—10 10

Figure 2: Germany agricultural machinery market volume: thousand units, 2006—10 11

Figure 3: Germany agricultural machinery market segmentation I:% share, by volume, 2010 12

Figure 4: Germany agricultural machinery market segmentation II: % share, by value, 2010 13

Figure 5: Forces driving competition in the agricultural machinery market in Germany, 2010 14

Figure 6: Drivers of buyer power in the agricultural machinery market in Germany, 2010 15

Figure 7: Drivers of supplier power in the agricultural machinery market in Germany, 2010 17

Figure 8: Factors influencing the likelihood of new entrants in the agricultural machinery market in Germany, 2010 18

Figure 9: Factors influencing the threat of substitutes in the agricultural machinery market in Germany, 2010 19

Figure 10: Drivers of degree of rivalry in the agricultural machinery market in Germany, 2010 20

Figure 11: Deere & Company: revenues & profitability 24

Figure 12: Deere & Company: assets & liabilities 24

Figure 13: CNH Global N.V.: revenues & profitability 27

Figure 14: CNH Global N.V.: assets & liabilities 28

Figure 15: AGCO Corporation: revenues & profitability 32

Figure 16: AGCO Corporation: assets & liabilities 32

Figure 17: Germany agricultural machinery market value forecast: $ million, 2010—15 33

Figure 18: Germany agricultural machinery market volume forecast: thousand units, 2010—15 34

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