Marktanalyse - Agricultural Machinery in China

Introduction

Agricultural Machinery in China industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2005-09, and forecast to 2014). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-level data and analysis covering the China agricultural machinery market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The agricultural machinery market is defined as the sale in each country of compact tractors (rated up to 50 metric horsepower), other tractors (over 50 HP), and combine harvestors. Tractors include two-wheel and four-wheel drive tractors, as well as crawlers. The market is valued at average manufacturer list prices multiplied by units sold. All currency conversions are at 2010 average annual exchange rates.

*The Chinese agricultural machinery market had a total revenue of $2.7 billion in 2010, representing a compound annual growth rate (CAGR) of 10.6% for the period spanning 2006-2010.

*Market consumption volumes increased with a CAGR of 9.7% between 2006-2010, to reach a total of 303.9 thousand units in 2010.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 8% for the five-year period 2010-2015, which is expected to drive the market to a value of $4 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, leading players and major segments of the agricultural machinery market in China

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the agricultural machinery market in China

Leading company profiles reveal details of key agricultural machinery market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the China agricultural machinery market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the China economy

Key Questions Answered

What was the size of the China agricultural machinery market by value in 2010?

What will be the market size of the China agricultural machinery market in 2015?

What factors are affecting the strength of competition in the China agricultural machinery market?

How large is China’s agricultural machinery market in relation to its regional counterparts?

How has the market performed over the last five years?

TABLE OF CONTENTS

EXECUTIVE SUMMARY 2

MARKET OVERVIEW 7

Market definition 7

Research highlights 8

Market analysis 9

MARKET VALUE 10

MARKET VOLUME 11

MARKET SEGMENTATION I 12

MARKET SEGMENTATION II 13

FIVE FORCES ANALYSIS 14

Summary 14

Buyer power 15

Supplier power 17

New entrants 18

Substitutes 19

Rivalry 20

LEADING COMPANIES 21

Mahindra & Mahindra Limited 21

CNH Global N.V. 26

MARKET FORECASTS 30

Market value forecast 30

Market volume forecast 31

MACROECONOMIC INDICATORS 32

APPENDIX 34

Methodology 34

Industry associations 35

Related Datamonitor research 35

Disclaimer 36

ABOUT DATAMONITOR 37

Premium Reports 37

Summary Reports 37

Datamonitor consulting 37



LIST OF TABLES

Table 1: China agricultural machinery market value: $ million, 2006—10 10

Table 2: China agricultural machinery market volume: thousand units, 2006—10 11

Table 3: China agricultural machinery market segmentation I:% share, by volume, 2010 12

Table 4: China agricultural machinery market segmentation II: % share, by value, 2010 13

Table 5: Mahindra & Mahindra Limited: key facts 21

Table 6: Mahindra & Mahindra Limited: key financials ($) 23

Table 7: Mahindra & Mahindra Limited: key financials (Rs.) 23

Table 8: Mahindra & Mahindra Limited: key financial ratios 24

Table 9: CNH Global N.V.: key facts 26

Table 10: CNH Global N.V.: key financials ($) 27

Table 11: CNH Global N.V.: key financial ratios 28

Table 12: China agricultural machinery market value forecast: $ million, 2010—15 30

Table 13: China agricultural machinery market volume forecast: thousand units, 2010—15 31

Table 14: China size of population (million), 2006—10 32

Table 15: China gdp (constant 2000 prices, $ billion), 2006—10 32

Table 16: China gdp (current prices, $ billion), 2006—10 32

Table 17: China inflation, 2006—10 33

Table 18: China consumer price index (absolute), 2006—10 33

Table 19: China exchange rate, 2006—10 33



LIST OF FIGURES

Figure 1: China agricultural machinery market value: $ million, 2006—10 10

Figure 2: China agricultural machinery market volume: thousand units, 2006—10 11

Figure 3: China agricultural machinery market segmentation I:% share, by volume, 2010 12

Figure 4: China agricultural machinery market segmentation II: % share, by value, 2010 13

Figure 5: Forces driving competition in the agricultural machinery market in China, 2010 14

Figure 6: Drivers of buyer power in the agricultural machinery market in China, 2010 15

Figure 7: Drivers of supplier power in the agricultural machinery market in China, 2010 17

Figure 8: Factors influencing the likelihood of new entrants in the agricultural machinery market in China, 2010 18

Figure 9: Factors influencing the threat of substitutes in the agricultural machinery market in China, 2010 19

Figure 10: Drivers of degree of rivalry in the agricultural machinery market in China, 2010 20

Figure 11: Mahindra & Mahindra Limited: revenues & profitability 24

Figure 12: Mahindra & Mahindra Limited: assets & liabilities 25

Figure 13: CNH Global N.V.: revenues & profitability 28

Figure 14: CNH Global N.V.: assets & liabilities 29

Figure 15: China agricultural machinery market value forecast: $ million, 2010—15 30

Figure 16: China agricultural machinery market volume forecast: thousand units, 2010—15 31

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