Marktanalyse - LG Corp in Consumer Appliances (World )

LG has a wide geographic presence in consumer appliances and is particularly strong in home laundry and in refrigeration. The company has looked increasingly to emerging markets, particularly India where it is the leader in major appliances. The company has enjoyed strong growth in the US market over the review period 2006-2011 and in doing so, raised the ire of market leader in major appliances, Whirlpool, which brought a dumping case against LG by the ITC, which was struck down in 2012.

Euromonitor International’s LG Corp in Consumer Appliances (World ) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Appliances industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

LG Corp in Consumer Appliances (World )

Euromonitor International

August 2012

Scope of the Report

Strategic Evaluation

Competitive Positioning

Market Assessment

Category and Geographic Opportunities

Brand Strategy

Operations

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