Marktanalyse - Irons in South Africa

Irons have a shorter replacement cycle and are the most frequently purchased appliances in South Africa with volume sales up 5% to reach 2.4 million in 2011. Irons typically have a three-year life cycle and consumers tend to purchase lower priced products.

Euromonitor International's Irons in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Irons market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

IRONS IN SOUTH AFRICA

Euromonitor International

August 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Irons: Volume 2006-2011

Table 2 Sales of Irons: Value 2006-2011

Table 3 Sales of Irons: % Volume Growth 2006-2011

Table 4 Sales of Irons: % Value Growth 2006-2011

Table 5 Unit Sales of Irons by Format: % Breakdown 2006-2011

Table 6 Company Shares of Irons 2007-2011

Table 7 Brand Shares of Irons 2008-2011

Table 8 Forecast Sales of Irons: Volume 2011-2016

Table 9 Forecast Sales of Irons: Value 2011-2016

Table 10 Forecast Sales of Irons: % Volume Growth 2011-2016

Table 11 Forecast Sales of Irons: % Value Growth 2011-2016

Amalgamated Appliance Holdings (pty) Ltd in Consumer Appliances (south Africa)

Strategic Direction

Key Facts

Summary 1 Amalgamated Appliance Holdings (Pty) Ltd: Key Facts

Summary 2 Amalgamated Appliance Holdings (Pty) Ltd: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 3 Amalgamated Appliance Holdings (Pty) Ltd: Competitive Position 2011

Nu-world Industries Pty Ltd in Consumer Appliances (south Africa)

Strategic Direction

Key Facts

Summary 4 Nu-World Industries Pty Ltd: Key Facts

Summary 5 Nu-World Industries Pty Ltd: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 6 Nu-World Industries Pty Ltd: Competitive Position 2011

Executive Summary

Sales of Consumer Appliances Rise in 2011

Wal-mart's Entry Threatens Local Players

Shift Away From Local Manufacturing To Importation

New Outlets Penetrate Previously Disadvantaged Areas

Lower Growth Expected Over the Forecast Period

Key Trends and Developments

Better Economic Prospects Have A Positive Impact on Sales of Appliances

International Interest Rises in the South African Consumer Appliances Market

Increased Importation of Appliances at the Expense of Local Manufacturing

Market Indicators

Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2006-2011

Table 13 Replacement Cycles of Consumer Appliances by Category 2007-2011

Market Data

Table 14 Sales of Consumer Appliances by Category: Volume 2006-2011

Table 15 Sales of Consumer Appliances by Category: Value 2006-2011

Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2006-2011

Table 17 Sales of Consumer Appliances by Category: % Value Growth 2006-2011

Table 18 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2006-2011

Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2006-2011

Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2006-2011

Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2006-2011

Table 22 Sales of Small Appliances by Category: Volume 2006-2011

Table 23 Sales of Small Appliances by Category: Value 2006-2011

Table 24 Sales of Small Appliances by Category: % Volume Growth 2006-2011

Table 25 Sales of Small Appliances by Category: % Value Growth 2006-2011

Table 26 Company Shares of Major Appliances 2007-2011

Table 27 Brand Shares of Major Appliances 2008-2011

Table 28 Company Shares of Small Appliances 2007-2011

Table 29 Brand Shares of Small Appliances 2008-2011

Table 30 Major Appliances by Distribution Format: % Breakdown 2006-2011

Table 31 Small Appliances by Distribution Format: % Breakdown 2006-2011

Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2011-2016

Table 33 Forecast Sales of Consumer Appliances by Category: Value 2011-2016

Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2011-2016

Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2011-2016

Table 36 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2011-2016

Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2011-2016

Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2011-2016

Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2011-2016

Table 40 Forecast Sales of Small Appliances by Category: Volume 2011-2016

Table 41 Forecast Sales of Small Appliances by Category: Value 2011-2016

Table 42 Forecast Sales of Small Appliances by Category: % Volume Growth 2011-2016

Table 43 Forecast Sales of Small Appliances by Category: % Value Growth 2011-2016

Sources

Summary 7 Research Sources

• Production of Major Appliances: An Irrevocably Shifting Landscape
• Air Treatment Products in Austria
• Air Treatment Products in Colombia
• Air Treatment Products in Denmark
• Air Treatment Products in France
• Air Treatment Products in Indonesia
• Air Treatment Products in Italy
• Air Treatment Products in Malaysia
• Air Treatment Products in Poland
• Air Treatment Products in Russia
• Air Treatment Products in Singapore
• Air Treatment Products in Sweden
• Air Treatment Products in Taiwan
• Air Treatment Products in the Philippines
• Air Treatment Products in the United Kingdom
• Air Treatment Products in Ukraine
• Air Treatment Products in Venezuela
• Consumer Appliances in Austria
• Consumer Appliances in Colombia
• Consumer Appliances in Denmark