Marktanalyse - Haier Group in Consumer Appliances (World)

Haier’s move up the global rankings in major appliances has been underpinned by its leading position in the fast growing Chinese market. Government incentives helped to drive penetration rates over most of the review period; however, these are ending in 2012. Haier is, therefore, increasingly looking to international markets. The company acquired Sanyo in 2011, giving it a stronger position in Southeast Asia. This may be indicative of things to come as the company looks to continue to grow.

Euromonitor International’s Haier Group in Consumer Appliances (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Appliances industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Haier Group in Consumer Appliances (World)

Euromonitor International

June 2012

Scope of the Report

Strategic Evaluation

Competitive Positioning

Market Assessment

Category and Geographic Opportunities

Brand Strategy

Operations

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