Marktanalyse - Air Care in Ukraine

Air care appeared to recover from the hard impact of the economic crisis over the review period. Under these circumstances most of the households in Ukraine employ air care mainly for sanitary protection in bathrooms and care much less about refreshing the scene in a room (except in rich households). The vast majority of households remain highly price-sensitive, so the best affordability appears to be the main purchasing decision factor.

Euromonitor International's Air Care in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

AIR CARE IN UKRAINE

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Air Care by Category: Value 2006-2011

Table 2 Sales of Air Care by Category: % Value Growth 2006-2011

Table 3 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011

Table 4 Air Care Fragrances Rankings by Value 2006-2011

Table 5 Air Care Company Shares 2007-2011

Table 6 Air Care Brand Shares 2008-2011

Table 7 Forecast Sales of Air Care by Category: Value 2011-2016

Table 8 Forecast Sales of Air Care by Category: % Value Growth 2011-2016

Executive Summary

Home Care Experiences Recovery in 2011

Economy Brands Are Popular With Consumers

Multinationals Dominate

Distribution Channels Remain Unchanged During the Review Period

Home Care To See Marginal Value Growth Over the Forecast Period

Key Trends and Developments

Home Care Increases in Value Terms in 2011, Although the Growth Is Biased in the View of Potential Threat of New Wave of Economic Recession

Economy and Value-for-money Segments From Domestic Companies Take Advantage

Distribution Channels Remain Unchanged During the Review Period

Multinational Companies Continue To Dominate Ukrainian Home Care

Demographic Situation Continues To Worsen in Ukraine

Market Indicators

Table 9 Households 2006-2011

Market Data

Table 10 Sales of Home Care by Category: Value 2006-2011

Table 11 Sales of Home Care by Category: % Value Growth 2006-2011

Table 12 Home Care Company Shares 2007-2011

Table 13 Home Care Brand Shares 2008-2011

Table 14 Penetration of Private Label by Category 2006-2011

Table 15 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 16 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 17 Forecast Sales of Home Care by Category: Value 2011-2016

Table 18 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Definitions

Sources

Summary 1 Research Sources

• A Tale of Two Regions: Opportunities for Growth in Latin and North America
• Air Treatment Products in Germany
• Air Treatment Products in Portugal
• Consumer Appliances in Germany
• Consumer Appliances in Portugal
• Dishwashers in Germany
• Dishwashers in Portugal
• Elektrische Lampen und Beleuchtung in Mexiko: ISIC 315
• Food Preparation Appliances in Germany
• Food Preparation Appliances in Portugal
• Haushältsgeräte in Mexiko: ISIC 293
• Heating Appliances in Germany
• Heating Appliances in Portugal
• Home Laundry Appliances in Germany
• Home Laundry Appliances in Portugal
• Industrielle Kühl- und Lüftungstechnik sowie andere nicht wirtschaftszweigspezifischen Maschinen in Mexiko: ISIC 2919
• Irons in Germany
• Irons in Portugal
• Large Cooking Appliances in Germany
• Large Cooking Appliances in Portugal