Marktanalyse - Air Care in Poland

Air care growth was fuelled by the dynamic development of private label products in the category. The positive performance especially related to spray/aerosol air fresheners. In fact, major grocery retailers offer the products under their own brands. Sales of air care are also supported by consumers’ growing awareness of the benefits of such products. Consumers started to more broadly use air fresheners, not only to neutralise unpleasant smells, but for decorative purposes and also to create a...

Euromonitor International's Air Care in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

AIR CARE IN POLAND

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Air Care by Category: Value 2006-2011

Table 2 Sales of Air Care by Category: % Value Growth 2006-2011

Table 3 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011

Table 4 Air Care Fragrances Rankings by Value 2006-2011

Table 5 Air Care Company Shares 2007-2011

Table 6 Air Care Brand Shares 2008-2011

Table 7 Forecast Sales of Air Care by Category: Value 2011-2016

Table 8 Forecast Sales of Air Care by Category: % Value Growth 2011-2016

Dramers SA in Home Care (poland)

Strategic Direction

Key Facts

Summary 1 Dramers SA: Key Facts

Summary 2 Dramers SA : Operational Indicators

Company Background

Production

Summary 3 Dramers SA : Production Statistics 2011

Competitive Positioning

Summary 4 Dramers SA : Competitive Position 2011

Gold Drop Sp Zoo in Home Care (poland)

Strategic Direction

Key Facts

Summary 5 Gold Drop Sp zoo: Key Facts

Summary 6 Gold Drop Sp zoo: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 7 Gold Drop Sp zoo: Competitive Position 2011

Executive Summary

Increase in Value Sales of Home Care in Poland in 2011

Branded Products at Discount Prices Strongly in Demand

Multinationals Dominate Polish Home Care

Supermarkets and Hypermarkets Dominate Distribution of Home Care

Good Prospects for Specialised and Convenient Products

Key Trends and Developments

Rising Number of People Suffering From Skin Ailments

Growing Importance of Large Packaging in Home Care

Weakening Purchasing Power of Poles

Multinationals Lead Polish Home Care

Rising Significance of Specialised Products

Market Indicators

Table 9 Households 2006-2011

Market Data

Table 10 Sales of Home Care by Category: Value 2006-2011

Table 11 Sales of Home Care by Category: % Value Growth 2006-2011

Table 12 Home Care Company Shares 2007-2011

Table 13 Home Care Brand Shares 2008-2011

Table 14 Penetration of Private Label by Category 2006-2011

Table 15 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 16 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 17 Forecast Sales of Home Care by Category: Value 2011-2016

Table 18 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Sources

Summary 8 Research Sources

• Air Treatment Products in Indonesia
• Air Treatment Products in Malaysia
• Air Treatment Products in Taiwan
• Air Treatment Products in the Philippines
• Air Treatment Products in the United Kingdom
• Air Treatment Products in Ukraine
• Consumer Appliances in India
• Consumer Appliances in Indonesia
• Consumer Appliances in Malaysia
• Consumer Appliances in Taiwan
• Consumer Appliances in Taiwan
• Consumer Appliances in the Philippines
• Consumer Appliances in the United Kingdom
• Consumer Appliances in Ukraine
• Contact Lenses in Poland
• Dishwashers in India
• Dishwashers in Indonesia
• Dishwashers in Malaysia
• Dishwashers in Taiwan
• Dishwashers in the Philippines