Marktanalyse - Air Care in New Zealand

Convenience and affordability remained key trends within air care in 2011. Convenience is important due to the busy lifestyles of New Zealanders and it represents an important part of the decision-making process among consumers purchasing air care products. However, due to the staggered economic recovery in New Zealand during 2011, affordability and value are also important factors.

Euromonitor International's Air Care in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

AIR CARE IN NEW ZEALAND

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Air Care by Category: Value 2006-2011

Table 2 Sales of Air Care by Category: % Value Growth 2006-2011

Table 3 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011

Table 4 Air Care Fragrances Rankings by Value 2006-2011

Table 5 Air Care Company Shares 2007-2011

Table 6 Air Care Brand Shares 2008-2011

Table 7 Forecast Sales of Air Care by Category: Value 2011-2016

Table 8 Forecast Sales of Air Care by Category: % Value Growth 2011-2016

Executive Summary

Growth Rates Remain Constant

Environmental and Health and Wellness Trends Characterise Home Care

International Players Remain Dominant

Grocery Retailers Continue To Control Home Care Sales

Economic Recovery Will Contribute To Forecast Period Growth

Key Trends and Developments

Christchurch Earthquake Implications

Summary 1 Economic Indicators

Environmental Sustainability Gains Further Importance Within Home Care

Private Label Growth Continues Due To Sluggish Economic Recovery

Full Steam Ahead for Internet Retailing

Value Remains Key for Home Care Consumers

Market Indicators

Table 9 Households 2006-2011

Market Data

Table 10 Sales of Home Care by Category: Value 2006-2011

Table 11 Sales of Home Care by Category: % Value Growth 2006-2011

Table 12 Home Care Company Shares 2007-2011

Table 13 Home Care Brand Shares 2008-2011

Table 14 Penetration of Private Label by Category 2006-2011

Table 15 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 16 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 17 Forecast Sales of Home Care by Category: Value 2011-2016

Table 18 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Sources

Summary 2 Research Sources

• Production of Major Appliances: An Irrevocably Shifting Landscape
• Air Treatment Products in Austria
• Air Treatment Products in Colombia
• Air Treatment Products in Denmark
• Air Treatment Products in France
• Air Treatment Products in Indonesia
• Air Treatment Products in Italy
• Air Treatment Products in Malaysia
• Air Treatment Products in Poland
• Air Treatment Products in Russia
• Air Treatment Products in Singapore
• Air Treatment Products in Sweden
• Air Treatment Products in Taiwan
• Air Treatment Products in the Philippines
• Air Treatment Products in the United Kingdom
• Air Treatment Products in Ukraine
• Air Treatment Products in Venezuela
• Consumer Appliances in Austria
• Consumer Appliances in Colombia
• Consumer Appliances in Denmark