Marktanalyse - Air Care in Macedonia

Air care experienced solid current value growth of 4% in 2011. Despite the negligible decline in volume sales, increased unit prices, particularly those of electric air fresheners, helped maintain solid growth in value terms of air care as a whole. Changing lifestyles, improved quality of life and continuous marketing activity on the part of the key players were the major driving forces behind the steady growth of air care which enjoyed increased product awareness among Macedonian consumers...

Euromonitor International's Air Care in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

AIR CARE IN MACEDONIA

Euromonitor International

July 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Air Care by Category: Value 2006-2011

Table 2 Sales of Air Care by Category: % Value Growth 2006-2011

Table 3 Air Care Company Shares 2007-2011

Table 4 Air Care Brand Shares 2008-2011

Table 5 Forecast Sales of Air Care by Category: Value 2011-2016

Table 6 Forecast Sales of Air Care by Category: % Value Growth 2011-2016

Executive Summary

Home Care Continues Solid Growth in 2011

Home Care Spending Not Impacted by Global Financial Crisis

International Brands Dominate, Domestic Brands on the Verge of Extinction

Supermarkets - Single Most Important Distribution Channel for Home Care

Home Care Growth Prospects Still Positive, But Slow Down Expected

Market Indicators

Table 7 Households 2006-2011

Market Data

Table 8 Sales of Home Care by Category: Value 2006-2011

Table 9 Sales of Home Care by Category: % Value Growth 2006-2011

Table 10 Home Care Company Shares 2007-2011

Table 11 Home Care Brand Shares 2008-2011

Table 12 Penetration of Private Label by Category 2006-2011

Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 15 Forecast Sales of Home Care by Category: Value 2011-2016

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Sources

Summary 1 Research Sources

• A Tale of Two Regions: Opportunities for Growth in Latin and North America
• Air Treatment Products in Germany
• Air Treatment Products in Portugal
• Consumer Appliances in Germany
• Consumer Appliances in Portugal
• Dishwashers in Germany
• Dishwashers in Portugal
• Elektrische Lampen und Beleuchtung in Mexiko: ISIC 315
• Food Preparation Appliances in Germany
• Food Preparation Appliances in Portugal
• Haushältsgeräte in Mexiko: ISIC 293
• Heating Appliances in Germany
• Heating Appliances in Portugal
• Home Laundry Appliances in Germany
• Home Laundry Appliances in Portugal
• Industrielle Kühl- und Lüftungstechnik sowie andere nicht wirtschaftszweigspezifischen Maschinen in Mexiko: ISIC 2919
• Irons in Germany
• Irons in Portugal
• Large Cooking Appliances in Germany
• Large Cooking Appliances in Portugal