Marktanalyse - Air Care in Greece

Innovation is a key driver of growth for air care; hence manufacturers are investing large sums on research and development in order to create products that stimulate consumer demand. Air Wick from Reckitt Benckiser for instance, secured good results over 2010-2011 despite the recession due to the launch of ground breaking products, such as Air Wick Aqua Mist, Air Wick Spiral Ribbon and Air Wick Touch of Luxury in September 2010.

Euromonitor International's Air Care in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

AIR CARE IN GREECE

Euromonitor International

July 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Air Care by Category: Value 2006-2011

Table 2 Sales of Air Care by Category: % Value Growth 2006-2011

Table 3 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011

Table 4 Air Care Fragrances Rankings by Value 2006-2011

Table 5 Air Care Company Shares 2007-2011

Table 6 Air Care Brand Shares 2008-2011

Table 7 Forecast Sales of Air Care by Category: Value 2011-2016

Table 8 Forecast Sales of Air Care by Category: % Value Growth 2011-2016

Eureka Hellas SA in Home Care (greece)

Strategic Direction

Key Facts

Summary 1 Eureka Hellas SA: Key Facts

Summary 2 Eureka Hellas SA: Operational Indicators

Company Background

Production

Summary 3 Eureka Hellas SA: Production Statistics 2010

Competitive Positioning

Summary 4 Eureka Hellas SA: Competitive Position 2011

Sarantis SA in Home Care (greece)

Strategic Direction

Key Facts

Summary 5 Sarantis SA: Key Facts

Company Background

Production

Competitive Positioning

Summary 6 Sarantis SA: Competitive Position 2011

Executive Summary

Recession Has Strong Effect on Home Care

Aggressive Discounting Continues in A Number of Categories in Order To Protect Sales

Private Label Records the Highest Increase in Share

Supermarkets Remains As Leading Distribution Channel

Forecast Is Gloomy for Home Care

Key Trends and Developments

Economic Crisis Influences Consumer Behaviour

the Performance of Products With 'green' Credentials Begins To Stagnate

Private Label Outperforms Branded Products Across Home Care

Changes in the Retail Landscape Affect Shares

Marketing Activities Focus on Pos Promotions

Market Indicators

Table 9 Households 2006-2011

Market Data

Table 10 Sales of Home Care by Category: Value 2006-2011

Table 11 Sales of Home Care by Category: % Value Growth 2006-2011

Table 12 Home Care Company Shares 2007-2011

Table 13 Home Care Brand Shares 2008-2011

Table 14 Penetration of Private Label by Category 2006-2011

Table 15 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 16 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 17 Forecast Sales of Home Care by Category: Value 2011-2016

Table 18 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Sources

Summary 7 Research Sources

• Air Treatment Products in Germany
• Consumer Appliances in Germany
• Dishwashers in Germany
• Food Preparation Appliances in Germany
• Heating Appliances in Germany
• Home Laundry Appliances in Germany
• Irons in Germany
• Large Cooking Appliances in Germany
• Microwaves in Germany
• Personal Care Appliances in Germany
• Production of Major Appliances: An Irrevocably Shifting Landscape
• Refrigeration Appliances in Germany
• Small Cooking Appliances in Germany
• Small Kitchen Appliances (Non-Cooking) in Germany
• Vacuum Cleaners in Germany
• Air Treatment Products in Austria
• Air Treatment Products in Colombia
• Air Treatment Products in Denmark
• Air Treatment Products in France
• Air Treatment Products in Indonesia