Marktanalyse - Air Care in Georgia

In 2011 in Georgia products appeared under brand name of the largest French retailer, Auchan. Auchan is interested in Georgia’s Goodwill hypermarket, and negotiating the purchase of Goodwill. In the first stage Auchan introduced trial products in Goodwill under its own brand. Among the list of products present is the standard spray/aerosol air freshener Auchan — the first private label product in the air care category in Georgia.

Euromonitor International's Air Care in Georgia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

AIR CARE IN GEORGIA

Euromonitor International

July 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Air Care by Category: Value 2006-2011

Table 2 Sales of Air Care by Category: % Value Growth 2006-2011

Table 3 Air Care Company Shares 2007-2011

Table 4 Air Care Brand Shares 2008-2011

Table 5 Forecast Sales of Air Care by Category: Value 2011-2016

Table 6 Forecast Sales of Air Care by Category: % Value Growth 2011-2016

Executive Summary

Sales Practically Restored After Crisis

Price Fall in Home Care

New Large Local Manufacturer

Sales Share Growth in Other Non-grocery Retailers

Moderate Growth Is To Shape the Recovery in Sight

Market Indicators

Table 7 Households 2006-2011

Market Data

Table 8 Sales of Home Care Household Care by Category: Value 2006-2011

Table 9 Sales of Home Care Household Care by Category: % Value Growth 2006-2011

Table 10 Home Care Company Shares 2007-2011

Table 11 Home Care Brand Shares 2008-2011

Table 12 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 13 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 14 Forecast Sales of Home Care by Category: Value 2011-2016

Table 15 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Sources

Summary 1 Research Sources

• Air Treatment Products in Colombia
• Air Treatment Products in Denmark
• Air Treatment Products in Indonesia
• Air Treatment Products in Malaysia
• Air Treatment Products in Poland
• Air Treatment Products in Russia
• Air Treatment Products in Sweden
• Air Treatment Products in Taiwan
• Air Treatment Products in the Philippines
• Air Treatment Products in the United Kingdom
• Air Treatment Products in Ukraine
• Consumer Appliances in Colombia
• Consumer Appliances in Denmark
• Consumer Appliances in India
• Consumer Appliances in Indonesia
• Consumer Appliances in Malaysia
• Consumer Appliances in Poland
• Consumer Appliances in Russia
• Consumer Appliances in Sweden
• Consumer Appliances in Taiwan