Marktanalyse - Air Care in Colombia

In 2009, Poett from Clorox de Colombia SA entered in Colombia, making companies innovate to withstand the competition. One of the product lines Poett helped invigorate was fresheners for surfaces such as curtains, furniture and clothing.

Euromonitor International's Air Care in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

AIR CARE IN COLOMBIA

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Air Care by Category: Value 2006-2011

Table 2 Sales of Air Care by Category: % Value Growth 2006-2011

Table 3 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011

Table 4 Air Care Fragrances Rankings by Value 2006-2011

Table 5 Air Care Company Shares 2007-2011

Table 6 Air Care Brand Shares 2008-2011

Table 7 Forecast Sales of Air Care by Category: Value 2011-2016

Table 8 Forecast Sales of Air Care by Category: % Value Growth 2011-2016

Beisbol De Colombia SCA in Home Care (colombia)

Strategic Direction

Key Facts

Summary 1 Beisbol de Colombia SCA: Key Facts

Summary 2 Beisbol de Colombia SCA: Operational Indicators

Company Background

Production

Summary 3 Beisbol de Colombia SCA: Production Statistics 2011

Competitive Positioning

Summary 4 Beisbol de Colombia: Competitive Position 2011

Casa Luker SA in Home Care (colombia)

Strategic Direction

Key Facts

Summary 5 Casa Luker SA: Key Facts

Summary 6 Casa Luker SA: Operational Indicators

Company Background

Production

Summary 7 Casa Luker SA: Production Statistics 2011

Competitive Positioning

Summary 8 Casa Luker SA: Competitive Position 2011

Executive Summary

Fragmented Consumption Patterns Fuel Polarisation of Offering

Companies Redefining Products To Reach More Colombians

Unilever Andina De Colombia SA Purchases Colgate-Palmolive & Cia's Laundry Care Brands

Companies Seeking New Distribution Channels

Constant Reformulation of Products Intended To Drive Future Sales

Key Trends and Developments

Different Shopping Habits for Low- and High-income Consumers

Small- and Medium-sized Packaging Gaining Importance

Consumers Looking for Multi-purpose Products

Private Label Increasing Market Share

Home Care in Colombia Will Continue Innovating

Market Indicators

Table 9 Households 2006-2011

Market Data

Table 10 Sales of Home Care by Category: Value 2006-2011

Table 11 Sales of Home Care by Category: % Value Growth 2006-2011

Table 12 Home Care Company Shares 2007-2011

Table 13 Home Care Brand Shares 2008-2011

Table 14 Penetration of Private Label by Category 2006-2011

Table 15 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 16 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 17 Forecast Sales of Home Care by Category: Value 2011-2016

Table 18 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Sources

Summary 9 Research Sources

• Air Treatment Products in Colombia
• Air Treatment Products in Denmark
• Air Treatment Products in Indonesia
• Air Treatment Products in Malaysia
• Air Treatment Products in Poland
• Air Treatment Products in Russia
• Air Treatment Products in Sweden
• Air Treatment Products in Taiwan
• Air Treatment Products in the Philippines
• Air Treatment Products in the United Kingdom
• Air Treatment Products in Ukraine
• Consumer Appliances in Colombia
• Consumer Appliances in Denmark
• Consumer Appliances in India
• Consumer Appliances in Indonesia
• Consumer Appliances in Malaysia
• Consumer Appliances in Poland
• Consumer Appliances in Russia
• Consumer Appliances in Sweden
• Consumer Appliances in Taiwan