Marktanalyse - Air Care in Canada

Retail sales of air care products in Canada reached C$253 million during 2011, growing only modestly by 1% over the previous year. While some product development and resulting increase in retail prices remained the principal driving forces behind value sales growth, a focus on value packs prevented the category from showing a stronger sales performance.

Euromonitor International's Air Care in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

AIR CARE IN CANADA

Euromonitor International

August 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Scented Candles

Table 1 Total Candles Market Size 2008-2013

Summary 1 Total Candles Brand Rankings 2009-2011

Category Data

Table 2 Sales of Air Care by Category: Value 2006-2011

Table 3 Sales of Air Care by Category: % Value Growth 2006-2011

Table 4 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011

Table 5 Air Care Fragrances Rankings by Value 2006-2011

Table 6 Air Care Company Shares 2007-2011

Table 7 Air Care Brand Shares 2008-2011

Table 8 Forecast Sales of Air Care by Category: Value 2011-2016

Table 9 Forecast Sales of Air Care by Category: % Value Growth 2011-2016

Executive Summary

Modest Positive Growth for the Market in 2011

Convenience and Eco Trend Drive Innovation and Growth in Home Care

Strong Market Consolidation, But Makers of Eco-products Gain Some Traction

Grocery Retailers Lead the Way in Sales of Home Care Products

Effective Marketing Strategies Will Secure Long-lasting Growth in Home Care

Key Trends and Developments

Slow Economic Recovery

Convenience Drives Innovation and Growth in Home Care

Large Global Manufacturers Continue To Lead the Home Care Market

'green' Eco-friendly Products Record Growth, Albeit Slow, As Awareness Rises

Private Label Continues To Strengthen Competition in Home Care Industry

Market Indicators

Table 10 Households 2006-2011

Market Data

Table 11 Sales of Home Care by Category: Value 2006-2011

Table 12 Sales of Home Care by Category: % Value Growth 2006-2011

Table 13 Home Care Company Shares 2007-2011

Table 14 Home Care Brand Shares 2008-2011

Table 15 Penetration of Private Label by Category 2006-2011

Table 16 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 17 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 18 Forecast Sales of Home Care by Category: Value 2011-2016

Table 19 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Sources

Summary 2 Research Sources

• The Future of the Household Care Packaging Market in Bulgaria to 2017
• The Future of the Household Care Packaging Market in Finland to 2017
• The Future of the Household Care Packaging Market in the Czech Republic to 2017
• Air Care in Australia
• Air Care in Belarus
• Air Care in Chile
• Air Care in China
• Air Care in Poland
• Air Care in Sweden
• Air Care in the United Arab Emirates
• Bleach in Australia
• Bleach in Belarus
• Bleach in Chile
• Bleach in China
• Bleach in Poland
• Bleach in Sweden
• Bleach in the United Arab Emirates
• Dishwashing in Australia
• Dishwashing in Belarus
• Dishwashing in Chile